Stacking Growth | The B2B Marketing Podcast
21 - How Gen Z is Using Content to Redefine the SDR Role
Mar 10, 2022
Todd Clouser, Senior Brand Marketer at Refine Labs, and Mateo Elvira, Founder at Elvira Media, discuss how the SDR role is evolving into a content creation role to build brand affinity. They explore the dynamics between sales and marketing calls, the use of TikTok for content creation, overcoming imposter syndrome, and the value of understanding the end user and repurposing content.
27:31
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Quick takeaways
- The SDR role is evolving into a content creation role to build brand affinity.
- Gen Z salespeople can leverage their tech-savviness and creativity to create unique and standout content early on, especially on platforms like TikTok.
Deep dives
Transition from SDR to Content Creation
The podcast discusses how the role of the SDR and content creation are merging, particularly among Gen Z salespeople. The guest, Mateo Elvira, shares his own experience of transitioning from sales to content creation during the pandemic. He explains how he started spending more time on TikTok and realized the potential for businesses to leverage the platform. Mateo started with podcasting and eventually explored other content formats like TikTok, allowing him to gain insights on marketing and storytelling from a marketer's perspective while still working as an SDR. This balance helped him understand his strengths and preferences.
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