Stacking Growth | The B2B Go-to-Market Podcast

21 - How Gen Z is Using Content to Redefine the SDR Role

Mar 10, 2022

Todd Clouser, Senior Brand Marketer at Refine Labs, and Mateo Elvira, Founder at Elvira Media, discuss how the SDR role is evolving into a content creation role to build brand affinity. They explore the dynamics between sales and marketing calls, the use of TikTok for content creation, overcoming imposter syndrome, and the value of understanding the end user and repurposing content.

27:31

Creator website

Episode guests

Todd Clouser

Mateo Elvira

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

The SDR role is evolving into a content creation role to build brand affinity.

Gen Z salespeople can leverage their tech-savviness and creativity to create unique and standout content early on, especially on platforms like TikTok.

Deep dives

Transition from SDR to Content Creation

The podcast discusses how the role of the SDR and content creation are merging, particularly among Gen Z salespeople. The guest, Mateo Elvira, shares his own experience of transitioning from sales to content creation during the pandemic. He explains how he started spending more time on TikTok and realized the potential for businesses to leverage the platform. Mateo started with podcasting and eventually explored other content formats like TikTok, allowing him to gain insights on marketing and storytelling from a marketer's perspective while still working as an SDR. This balance helped him understand his strengths and preferences.

Introduction

2min

The Intersection of SDR and Content Creation

6min

Sales and Marketing Dynamics

11min

Creating Content as an SDR: Building Brand and Overcoming Imposter Syndrome

4min

The Value of Understanding the End User and Repurposing Content

3min

The role of the SDR has been unchanged for years—using cold outreach to book meetings with account executives. And for years we’ve associated the role with annoying cold calls, invasive emails, and pitch slap DMs disguised as genuine connection requests. But with native digital, Gen Z’ers now entering the workforce there’s an opportunity for companies to leverage SDRs in a whole new way. In this episode Todd Clouser, Senior Brand Marketer at Refine Labs, and Mateo Elvira, Founder at Elvira Media, discuss how the SDR role is evolving into a content creation role to build brand affinity.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more