Mateo Elvira

Todd Clouser, Senior Brand Marketer at Refine Labs, and Mateo Elvira, Founder at Elvira Media, discuss how the SDR role is evolving into a content creation role to build brand affinity. They explore the dynamics between sales and marketing calls, the use of TikTok for content creation, overcoming imposter syndrome, and the value of understanding the end user and repurposing content.