Todd Clouser, Senior Brand Marketer at Refine Labs, and Mateo Elvira, Founder at Elvira Media, discuss how the SDR role is evolving into a content creation role to build brand affinity. They explore the dynamics between sales and marketing calls, the use of TikTok for content creation, overcoming imposter syndrome, and the value of understanding the end user and repurposing content.

Todd Clouser, a musician and content creator, joins Chris Bogue to discuss the potential of TikTok for businesses and enhancing LinkedIn content. They express frustration with working with Travis at Panda Doc and desire to be paid for their comedy. They also talk about the importance of engaging content on YouTube and other platforms, and the increasing popularity of video creation and content creation across various platforms.

Todd Clouser, Ashley Lewin, and Allison Loehman discuss the challenges of B2B marketers adopting TikTok, how to get started as an employer brand, and the importance of learning from creators outside of their niche. They emphasize the need for a mindset shift and leaning into organic content on TikTok.