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Chris Sells His Soul
Episode 7: Feed the Beast w/ Todd Clouser
Feb 13, 2022
Todd Clouser, a musician and content creator, joins Chris Bogue to discuss the potential of TikTok for businesses and enhancing LinkedIn content. They express frustration with working with Travis at Panda Doc and desire to be paid for their comedy. They also talk about the importance of engaging content on YouTube and other platforms, and the increasing popularity of video creation and content creation across various platforms.
38:21
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Quick takeaways
- Using TikTok can significantly enhance LinkedIn content in the B2B space, making it more shareable, memorable, and appealing to a wider audience.
- Incorporating humor into B2B marketing can help engage the audience, create relatability, and make content more shareable and engaging.
Deep dives
The Power of TikTok in B2B Marketing
Todd Clouser, a senior brand marketing manager, discusses the value of TikTok in the B2B space. Despite the misconception that B2B audiences are not on TikTok, Todd emphasizes that using TikTok can significantly enhance LinkedIn content. He shares his personal experience of posting TikTok videos on LinkedIn, which resulted in a substantial increase in followers and engagement. Todd explains that TikTok can make LinkedIn content more shareable, memorable, and appealing to a wider audience, including C-level executives.
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