Stacking Growth | The B2B Marketing Podcast
12 - The Time Is Now for TikTok
Feb 8, 2022
Todd Clouser, Ashley Lewin, and Allison Loehman discuss the challenges of B2B marketers adopting TikTok, how to get started as an employer brand, and the importance of learning from creators outside of their niche. They emphasize the need for a mindset shift and leaning into organic content on TikTok.
26:35
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Quick takeaways
- TikTok offers unique opportunities for brand building and reaching a wide audience across different demographics.
- Empowering employees to leverage TikTok for personal branding can benefit both individual employees and the overall success of the company.
Deep dives
The Time is Now for TikTok
The podcast discusses why it is the right time for marketers to explore TikTok as a new channel. They highlight how TikTok content performs well on LinkedIn and has the ability to stop the scroll better than other platforms. They emphasize the importance of being early adopters to set oneself up for future success. They also emphasize the need for an experimental mindset and testing different types of content to find what resonates with the audience.
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