The Futur with Chris Do
The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
Episodes
Mentioned books
11 snips
Aug 3, 2022 • 1h 3min
200 - Making sense of data — with Neil Hoyne
Neil Hoyne, Chief Measurement Strategist at Google and author of "Converted," dives into the complexities of data in marketing. He emphasizes the need for a human-centered approach, reminding listeners that relationships matter more than metrics. Discussing customer lifetime value and biases in data interpretation, Neil highlights how societal influences shape decision-making. He advocates for balancing intuition with machine learning while fostering genuine engagement over superficial metrics to build lasting customer loyalty.
17 snips
Jul 20, 2022 • 52min
198 - Navigating the Creative Industry — with Susana Chen
Susana Chen, founder of the Asian Creative Foundation, leads an inspiring discussion with Chris Do about navigating the creative industry. They delve into the significance of community for creatives, especially within the Asian community, and the role of bravery in career transitions. Chris shares his journey into graphic design, while both speak candidly about the pressures of familial expectations. The conversation also addresses the evolving landscape of education, emphasizing the importance of self-promotion in today's competitive environment.
414 snips
Jul 13, 2022 • 1h 21min
197 - Build Your Personal Brand — with Daniel Priestley
Daniel Priestley, an entrepreneur and author of 'Key Person of Influence,' dives into the art of personal branding and its impact on business success. He shares how visible leadership, showcased by icons like Steve Jobs and Elon Musk, transforms consumer trust. Discover the five essential skills for becoming a key influencer, from effective pitching to building valuable partnerships. Daniel emphasizes the need for meaningful connections and a well-structured product ecosystem, shedding light on how personal branding shapes our digital identities.
9 snips
Jul 6, 2022 • 48min
196 - Self Sabotage Part 3 — with Chris Do
In a gripping discussion about entrepreneurship, the journey of overcoming self-doubt takes center stage. Chris shares his bold plan to pivot from a lucrative agency to a new teaching venture amidst skepticism. The importance of leveraging past experiences and transparent communication is highlighted as essential for growth. The power of storytelling in podcast advertising is examined, showcasing its unique connection with audiences. Resilience and adaptability emerge as key themes, driving home the complexities of navigating business challenges.
13 snips
Jun 29, 2022 • 49min
195 - Self Sabotage Part 2 — with Chris Do
The discussion dives into Chris's bold decision to pivot from his long-standing agency to a new venture. He reveals the personal struggles and emotional pressures that accompanied this change. Insights on navigating creative evolution highlight the importance of specialization in a shifting market. There's a deep exploration of self-sabotage and recognizing internal barriers to success. The episode also covers the dynamics of leadership during uncertainty and the courage needed to transform visions into reality.
43 snips
Jun 22, 2022 • 1h 4min
194 - Self-Sabotage Part 1 — with Nidhi Tewari
Nidhi Tewari, a mental health therapist and professional speaker, joins Chris to tackle self-sabotage. They explore the tension between hard work and well-being, discussing when it's crucial to push through discomfort versus when to pivot. Nidhi highlights the perils of imposter syndrome and the necessary resilience for success, drawing inspiration from figures like Elon Musk. The conversation also addresses the importance of self-care in a toxic work culture, reminding us that fulfillment often lies just beyond the struggle.
40 snips
Jun 15, 2022 • 1h 15min
193 - What is copywriting? — with Neville Medhora
Neville Medhora, a savvy copywriter and author, shares insights from his journey in the world of marketing. He explains how effective copywriting is about clear communication and modern technology, stressing that familiarity can hinder creative critique. The conversation also dives into the evolving landscape of digital communication and the role of AI in copywriting. Neville emphasizes the importance of ethical marketing and adapting to industry changes, while encouraging budding writers to seize opportunities in their craft.
8 snips
Jun 8, 2022 • 1h 5min
192 - You Can’t Be Good At Everything — with Kyle T Webster
Kyle T Webster, an award-winning illustrator and digital brush innovator for Adobe, shares captivating insights from his career. He discusses overcoming public speaking anxiety, the challenges of switching from web design to illustration, and the importance of pricing negotiations in the creative industry. Kyle also reveals how his personal artistic needs led to the creation of KyleBrush, a tool now essential for many artists. His journey emphasizes the value of embracing one’s creative identity and the perks of calculated risks.
45 snips
Jun 1, 2022 • 1h 12min
191 - How Chatbots and Messenger Automation Work — with Natasha Takahashi
Natasha Takahashi, an entrepreneur who left USC to create two successful businesses around messenger automation, shares her journey and insights. She discusses the transformative power of chatbots in enhancing customer engagement and streamlining communication. Topics include the strategic use of messaging automation on Instagram to boost lead conversion and tips for seamless user interactions. Natasha also explores the role of chatbots in education, advocating for a balance between automation and personal touches in user experience.
6 snips
May 25, 2022 • 1h 13min
190 - Life in the Metaverse — with Lisa Andrews
Lisa Andrews, an investor and futurist from Singularity University, discusses the exciting convergence of physical and digital realities. She dives into the implications of NFTs and the Metaverse, exploring their potential to address global challenges. Lisa emphasizes the importance of community in innovation and the evolving landscape of social media monetization. She shares insights on decentralized organizations and the dynamic future of technology—highlighting how emerging trends can empower creativity and business growth.
