The Futur with Chris Do 193 - What is copywriting? — with Neville Medhora
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Jun 15, 2022 
Neville Medhora, a savvy copywriter and author, shares insights from his journey in the world of marketing. He explains how effective copywriting is about clear communication and modern technology, stressing that familiarity can hinder creative critique. The conversation also dives into the evolving landscape of digital communication and the role of AI in copywriting. Neville emphasizes the importance of ethical marketing and adapting to industry changes, while encouraging budding writers to seize opportunities in their craft.
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Neville's Early Entrepreneurial Journey
- Neville Medhora ran a rave company and other side hustles while studying political science.
- He made enough money to question the value of traditional jobs after graduation.
Strategic Dropout
- Dropping out of college should be driven by the success of a venture, not by lack of direction.
- Start a side hustle first; if it flourishes, then consider leaving school or work.
Demonstrating Online Income
- Neville's parents questioned his online business until he paid a semester's tuition.
- This demonstrated his income potential and viability, easing their concerns.
