191 - How Chatbots and Messenger Automation Work — with Natasha Takahashi
Jun 1, 2022
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Natasha Takahashi, an entrepreneur who left USC to create two successful businesses around messenger automation, shares her journey and insights. She discusses the transformative power of chatbots in enhancing customer engagement and streamlining communication. Topics include the strategic use of messaging automation on Instagram to boost lead conversion and tips for seamless user interactions. Natasha also explores the role of chatbots in education, advocating for a balance between automation and personal touches in user experience.
Businesses can use chat automation to engage with customers 24/7, qualify their interest, and prevent them from moving on to competitors.
Chat automation in the design industry helps qualify leads, generate more interest, capture important customer information, save time, and increase conversion rates.
Content strategies for leveraging chat automation include creating engaging stories and quizzes to facilitate personalized and interactive conversations that drive customer engagement and lead to conversions.
Deep dives
Qualifying and Engaging with Customers through Chat Automation
One of the main ideas discussed in the podcast is the importance of using chat automation to engage with customers and qualify their interest. By being present for customers 24/7 and providing prompt responses, businesses can prevent customers from moving on to competitors. Chat automation, when done right, can replace repetitive tasks and allow businesses to focus on creating high-quality products and services. The speaker shares their fascination with chat automation and how they have built their own agency and education company around it, generating significant revenue and positive results for clients.
The Benefits of Using Chat Automation
The podcast highlights the benefits of using chat automation, particularly for businesses in the design industry. By incorporating chat automation into their customer engagement strategy, businesses can qualify leads, generate more interest, and capture important customer information. Chat automation allows for personalized interactions with customers, creating a more seamless and engaging experience. It also saves time by automating responses and can significantly increase conversion rates. The speaker emphasizes the power of chat automation in delivering a better customer experience and increasing overall business efficiency.
Content Strategies for Leveraging Chat Automation
The podcast discusses different content strategies for leveraging chat automation. One strategy involves creating engaging stories with compelling questions to pique curiosity and prompt interactions. By creating a sequence of three stories with specific prompts, businesses can lead customers through a guided conversation that helps qualify their needs and interests. Another strategy is to use quizzes within chat automation to gather valuable customer data and segment leads based on their preferences or requirements. These content strategies aim to facilitate personalized and interactive conversations that drive customer engagement and ultimately lead to conversions.
Best Practices for Implementing Chat Automation
The podcast offers best practices for implementing chat automation effectively. It emphasizes the importance of keeping conversations natural and engaging while avoiding excessive automation that may feel impersonal. Businesses should focus on creating clear instructions for customers to follow, such as using buttons instead of open-ended responses. Additionally, it is essential to make the most of the follow-up capabilities offered by chat automation to nurture leads and continue the conversation. By capturing customer information and qualifying leads efficiently, businesses can streamline their sales process and achieve better results.
Benefits of Messaging Automation
Messaging automation offers several benefits for businesses. Mark Zuckerberg has emphasized the importance of messaging and the shift towards private conversations. Automation allows businesses to deepen engagement, accelerate sales, and provide personalized experiences. It enables businesses to be available 24/7 for customers and saves time by automating repetitive tasks. Additionally, it allows businesses to gather valuable data and feedback from customers to improve their products or services.
Integration with Other Marketing Channels
Messaging automation can be integrated with various marketing channels, enhancing a business's overall marketing system. It can be used to start conversations from different content sources and drive engagement. By sending paid traffic to chatbots instead of landing pages, businesses can improve conversion rates. Furthermore, messaging automation can complement email marketing by running parallel sequences and creating personalized experiences. Integrating with text marketing tools and platforms like Messenger and WhatsApp further extends the reach and allows businesses to be omnipresent across channels.
In 2017 Natasha Takahashi completed her first semester at the prestigious (and quite expensive) college, University of Southern California.
She'd spent many nights writing essays and working tirelessly to attain any scholarship she could find to pay her tuition. But Natasha had a scary epiphany halfway into her second semester: This is not for me.
Frustrated and unhappy with her USC experience, she decided to drop out. She even wrote a letter to her parents expressing her gratitude and reasoning.
Five years later, Natasha sounds more than happy with her decision. She's started two businesses and is well on her way to achieving the goals outlined in the letter to her parents.
In this episode, we discuss Natasha's business focus: messenger automation.
Whether you were aware of it, you've probably encountered (and talked with) a chatbot. But have you ever thought about how messaging automation might help you and your business?
If you get overwhelmed with DMs or want to learn more about how chatbots work and the benefits that come with them, then give this episode a listen.
