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Buying Online Businesses Podcast

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Oct 18, 2023 • 49min

Double Your Profits With No Extra Marketing Or Ad Spend with Marcia Riner

Want to gain more profit without extra marketing? Then, we’ve got you covered!  For this podcast episode, Jaryd Krause has invited Marcia Riner, who is the CEO of Infinite Profit Consulting, a speaker, 3X author, podcast host, and a powerful visionary. Business owners come to her looking to increase their revenue, boost profit, and maximize the value of their business. She gets proven results with her powerful PROFIT BOOSTER™️ System. Marcia and her team bring years of business and financial expertise with an ‘outside the box’ style of creativity, which helps her clients exponentially grow their company and maximize its value. They have talked about specific finances and things business owners need to change to be and be seen as more profitable for an exit and to also grow as a company. What are the strategies to get more leads with the same amount of effort and no extra marketing or ad spend? They also dive into increasing conversions. How can good branding increase conversions, retention, and even AOV? Lastly, Marcia shared about mindset (self-made and examples of how ego gets in the way of growth). Are you ready to grow your online business? Dive into this episode and uncover the secrets to doubling your profits and maximizing the value of your business!     Episode Highlights   04:00 What is one of the weaknesses of most entrepreneurs? 10:40 What makes a business attractive to buyers? 14:40 How do I get more leads and convert them? 26:44 What are the strategies to retain your customers? 34:46 People want to buy to companies that share the same values as them. Key Takeaways   ➥ Marcia emphasizes the importance of assessing a business's financial health. She points out that many business owners often intertwine their personal expenses with business expenses for tax purposes, which can impact the perception of the business's profitability. She examines the cost of goods sold, operating costs, and pricing strategies to identify gaps and areas for improvement. ➥ Increasing profitability in businesses covers various aspects, including branding, messaging, lead generation, conversion rates, and client retention. Marcia emphasizes the importance of aligning your messaging with your ideal customers' needs and focusing on attracting or repelling potential clients to build a passionate and engaged audience. ➥ Regarding retention, Marcia emphasizes that it's more cost-effective to nurture existing clients than to acquire new ones. She highlights the need to provide ongoing value to your existing clients to strengthen the relationship and build trust.      About The Guest   Marcia Riner is the CEO of Infinite Profit Consulting, a speaker, 3X author, podcast host, and a powerful visionary. Business owners come to her looking to increase their revenue, boost profit, and maximize the value of their business. She gets proven results with her powerful PROFIT BOOSTER™️ System. She is able to show her prospective clients a clear pathway to profit and a great ROI from working with her team before they decide to hire Infinite Profit Consulting. Marcia and her team bring years of business and financial expertise with an ‘outside the box’ style of creativity, which helps her clients exponentially grow their company and maximize its value. Marcia loves being active, traveling with her little dog, and meeting interesting people. Connect with Marcia Riner   ➥ https://www.infiniteprofitconsulting.com/ ➥ https://www.30dayprofitbooster.com ➥ https://www.linkedin.com/in/marciariner     Resource Links   ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX ➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Oct 11, 2023 • 50min

How Emotional Intelligence Is Your Secret Weapon To Unlocking Your Greatest Potential In Business With Itamar Marani

Do you want to unlock your greatest potential in business and achieve incredible results? In this special podcast episode, Jaryd Krause has invited Itamar Marani, who will share his expertise in emotional intelligence. Itamar's unique journey defied conventional education. He skipped university, immersing himself in real-world learning. At 18, he joined an elite Israeli Special Forces unit, engaging in a decade-long tenure in international counter-terrorism. In 2008, he became the youngest graduate of Israel's Air Marshal program. With a Brazilian Jiu Jitsu black belt, he excelled globally and led diverse teams, overseeing substantial assets as a billionaire's security chief for three years before departing due to ethical concerns. A close encounter with Al Qaeda while undercover spurred mentorship from Mossad's head psychologist.  Now, through "The Arena," Itamar nurtures emotional fortitude and an effective mindset among entrepreneurs. Over 100 such individuals have benefited from his guidance, rooted in his multifaceted background encompassing special forces, counter-terrorism, psychological mentorship, and athletic achievement. His goal remains—equipping entrepreneurs with practical resilience and a mindset devoid of empty motivation. Today, here are the interesting topics that they have talked about: What holds people back from achieving incredible results? Why can some people come in guns blazing and get results while others are slower? And how do you uncover what is not true for you that’s holding you back, and how do you give yourself the space to re-shape your beliefs? They also discussed how and why men may find it challenging to feel emotions and learn the cues they need to listen to in order to make incredibly impactful decisions. How was emotional intelligence for myself and Itamar one of the best things for our growth? Lastly, Itamar shares a really cool story of his that pushed him to work on his emotional intelligence. Check out this episode and unleash your full potential in life and in business. Smash the ‘Play’ button to get started.   Episode Highlights   04:30 The metal blocks that stop entrepreneurs from scaling their businesses 12:20 Is suffering a good thing to grow as a person? 19:30 How does having a clear view of reality help you achieve results? 28:25 Why stick to your values in the early stages of the business? 39:20 Feelings are not facts! 42:48 Why do people struggle with working on their emotions? Key Takeaways   ➥ Continuing to do what has always worked may yield decent results, but it may not be the most efficient or effective way to achieve a goal. ➥ Fears can manifest as beliefs that hinder progress. Identifying these beliefs is crucial to understanding the source of resistance and reluctance to take necessary actions. ➥ It's essential to examine and question the beliefs that may hold entrepreneurs back from exploring new opportunities and approaches in their post-exit ventures. ➥ People may feel pressured to follow certain actions or paths based on societal expectations. It's essential to evaluate whether these actions align with personal goals and values.   About The Guest Itamar Marani didn't go to university because he was getting an intense real world education. At age 18, he was drafted into the most elite unit in the Israeli Special Forces and spent over 10 years in federal and private international counter-terrorism units. In 2008, he graduated from the Israeli Shin Bet's prestigious Air Marshal program as the youngest person in the country's history. He’s a Brazilian Jiu Jitsu black belt under a 9x time World Champion and was ranked in the top 10 in the world at the amateur level. He led multinational teams of Navy Seals and other Special Forces veterans and managed assets in the 9-figure range as the chief of security for a billionaire, but he quit after 3 years because of the lack of integrity in the work environment. While working undercover abroad, he had a very close call with Al Qaeda that led to him working with and being mentored by the Israeli Mossad's head psychologist. He now leads "The Arena," which is a mindset accelerator focused on emotional fortitude and an effective mindset for entrepreneurs. He’s helped over 100 6-8 figure entrepreneurs evolve into better versions of themselves through group and private coaching His mission is to share everything he’s learned in the Israeli special forces, international counterterrorism, working with the Mossad's top psychologist and being an internationally ranked BJJ athlete. His focus is to help people forge an effective mindset, build emotional Emotional Fortitude and become the entrepreneurs they're capable of being (without any fluff or motivational BS).     Connect with Itamar Marani   ➥ Website: https://itamarmarani.com/BOB➥ Podcast: https://itamarmarani.com/podcast   Resource Links   ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX ➥ Generatepress (Fastest Wordpress Theme for blogs) - https://bit.ly/3LcD66i ➥ Rank Math (Wordpress SEO Plugin) - https://bit.ly/3Acyjf4 *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Oct 4, 2023 • 1h 12min

[Case Study] Core Algorithm Update Recovery To 55% Growth In Organic Traffic

Core algorithm updates can significantly affect your online business, particularly when you're not following SEO best practices. These updates are typically intended to penalize spammy websites attempting to manipulate the system, but they can inadvertently affect genuine sites that may have issues such as technical errors or toxic backlink profiles. In today’s special episode, Jaryd Krause and Rad Paluszak will show you how they do Core Algorithm Update Recovery! Rad is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal.  Jaryd and Rad have discussed numerous topics, such as SEO attacks and Google penalties. How did they audit the site, what tools did they use, and how can you do the same? Why did they add another version of the site in another language, and how did that increase traffic right away (faster than we expected)? They also talked about adding monetization to the site and the results of the traffic and revenue increases. Is your site suffering from algorithm updates? Good news: it’s recoverable! Tune in and watch this video to find out how! Episode Highlights   09:42 Case study presentation 16:15 Understanding the website is crucial  21:16 SEO Audit, Strategy, and Implementation 33:00 What is a negative SEO attack? 44:55 Google core algorithm updates 53:15 Growth plan for the site 55:00 Improving the site’s monetization 1:01:25 Results and summary         Key Takeaways   ➥ Rad emphasizes the importance of starting with an audit when working on any website, regardless of its size or type. He explains that understanding a website is crucial before attempting to improve it and mentions that the audit process varies in duration based on the website's size and complexity.   ➥ Rad shared his preferred tool for SEO audits, Site Bulb, which provides visually appealing audit scores and comprehensive reports. He explains that even those with limited technical knowledge can use Site Bulb to generate reports for web developers to act upon.   ➥ During the SEO audit, Rad Paluszak and Jaryd Krause conducted a Google Search Console review and identified a significant issue with indexation. They found that Google had labeled 758 pages as "crawled—currently not indexed," indicating indexing problems. This issue was attributed to the site's site structure, where over 500 blog posts were confined to only five or six categories. To improve indexation, they introduced 20 additional categories, optimizing the site's structure and facilitating more efficient crawling and indexing by Google. They emphasized the importance of optimizing site structure for effective crawling and ranking.       About The Guest Rad Paluszak is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal. Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives.     Connect with Rad Paluszak   ➥ Full Article - 373% Revenue Growth https://buyingonlinebusinesses.com/algorithmic-penalty-recovery/ ➥ Podcast Episode 220 with Rad - https://buyingonlinebusinesses.com/category/grow-your-online-business-through-seo/page/2/ ➥ SEO Strategy Blueprint - https://buyingonlinebusinesses.com/i-bought-a-website-now-what/     Resource Links   ➥ BOB SEO Service - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Neuron Writer (SEO tool for content writing) - https://bit.ly/3EleDaS➥ Semrush (SEO tool) - https://bit.ly/3lINGaV➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD➥ Site Bulb - https://sitebulb.com/ ➥ Horseman - https://gethorseman.app/   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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6 snips
Sep 27, 2023 • 50min

Acquiring A Business & Doubling The Traffic In A Few Short Months with Ryan Condie

Ryan Condie discusses his strategy for doubling website traffic after acquiring a distressed asset and shares insights on partnering with someone to buy a business and staying partners long-term. He also talks about finding deals, becoming a better business investor, and offers advice for first-time buyers. Don't miss this episode if you want to learn how to buy and grow your own online business!
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Sep 20, 2023 • 41min

Grow Your Blog With Email Marketing & Relationship Building with Jessie Festa

Join Jessie Festa, travel blogger and founder of Travel Blog Prosperity, as she shares her journey into blogging and discusses topics including email marketing strategies, digital product sales, and valuable SEO tips. Tune in to learn about growing a blog, generating revenue through emails, building affiliate partnerships, and more!
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Sep 13, 2023 • 52min

How SurferSEO AI Is Changing The Game Of AI Generated Content Massively with Michal Suski

Michal Suski, Co-founder of SurferSEO, discusses the power of SurferSEO in creating AI generated content. Topics include the evolution of SurferSEO, the introduction of Surfer AI, and the future of content websites.
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Sep 6, 2023 • 43min

Content Planning & Email Marketing For Blogs with Meera Kothand

The misconception that consistency equals success when it comes to scaling a blog is a common one that many people believe. While consistency is undoubtedly important in maintaining a blog and keeping readers engaged, it is not the sole determining factor for achieving success and scaling the blog to new heights. For today’s episode, my special guest Meera Kothand joined me to share her insights on content planning and email marketing for blogs.  Meera Kothand is an author of several Best selling books including “One Hour Content Plan,” “Selling the Intangible” and “The Blog Startup". Since 2015, she's helped over 100,000 small business owners and creatives lead through the noise by radically changing how they approach content - all without being on social media 24/7. Through her programs and courses, 1-1 strategic coaching, and more, she helps  clients and customers market their business with a content ecosystem that oozes authority, melts resistance and inspires dream clients to click, sign-up and buy.  We have discussed several topics, including: Where do most people go wrong with their content creation and why is there something far more important than consistency?  How to create a content plan that covers each part of your user's journey? How to bridge the gap from content consumption to your readers loving you and wanting to work with you? They also dive into the use of email lists. What types of call to actions to use for different types of content? And how to re-purpose or create content for social media that can generate leads and sales, but only when warranted on each platform? If you struggle in content planning and scaling your blog, this episode might help. Check it out and discover Meera’s techniques! Episode Highlights 04:24 Consistency = successful online business? 06:39 Tracking the right people 09:32 Contents of different viewpoints 13:22 Building a strong brand 15:22 Where to start in content creation? 28:01 What type of email marketing should a blogger do? 30:37 Is creating batch emails good? 36:31 Repurposing content Key Takeaways ➥ Consistency in content creation is not always equal to success. As an online business owner, you should consider other key factors such as producing high-quality and relevant content, being original, effectively distributing and promoting your content, engaging with your audience, and being adaptable to changes in the digital landscape.   ➥ When creating your brand, intentionally repelling people who are not the right fit for your business can be a strategic approach that helps you build a strong and loyal customer base. It's about focusing on your core audience and attracting those who genuinely connect with and benefit from what your brand has to offer.   ➥ For Meera, creating batch emails for 4-8 weeks allows for efficient time management and consistency in email marketing. It also provides the opportunity to address current trends, enhancing relevance and engagement with subscribers. This approach ensures a cohesive brand message while allowing flexibility for real-time adaptations. About The Guest Meera Kothand is an author of several Best selling books including “One Hour Content Plan,” “Selling the Intangible” and “The Blog Startup". Since 2015, she's helped over 100,000 small business owners and creatives lead through the noise by radically changing how they approach content - all without being on social media 24/7. Through her programs and courses, 1-1 strategic coaching, and more, she helps  clients and customers market their business with a content ecosystem that oozes authority, melts resistance and inspires dream clients to click, sign-up and buy. Her work has been featured on Business Insider, MarketingProfs, Business News Weekly and several other sites. Connect with Meera Kothand   ➥ Book - One Hour Content Plan By Meera Kothand  -  https://amzn.to/3AFbeSf ➥ Book - 300 Email Marketing Tips By Meera Kothand - https://amzn.to/3oQnkFv ➥ Meera’s Website - https://www.meerakothand.com/    Resource Links   ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/  ➥ Get 1-1 voice note coaching with Jaryd - https://app.coachvox.com/profile/jaryd-krause ➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX ➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Aug 30, 2023 • 37min

Why Size Matters When Buying A Business with Jaryd Krause

What is the difference between owning a 5K site and a 50K site? Does the size really matter when buying a business? In this solo podcast episode, Jaryd Krause will dive deeper on what it looks like owning a smaller site compared to a big one. Serial entrepreneur Jaryd Krause helps people in buying online businesses, enabling them to have more time and freedom to do what they love with their loved ones. He has successfully guided people in acquiring and expanding websites reaching up to 8 figure valuations, ranging from eCommerce to content websites. He talked about numerous things such as: Examples of what it looks like buying sites. The mindset needed to buy businesses and what you should expect when buying small deals versus larger deals? What to do if you start again? And how to set yourself up for success? He also shared why you can’t compare your experience buying a smaller business with buying a larger business? What are the examples of a $5k site to a $50K site? How about $20K site to $200K site examples? Are you still undecided if you want to pursue buying a business? Check out this episode and discover valuable insights that can help you make an informed investment decision! Episode Highlights Mindset that you should have when buying a site Buying small businesses vs. larger businesses Examples of a $5k website to a $50K website Examples of a $20K website to $200K website  Key Takeaways ➥ There’s nothing wrong with acquiring a smaller website (smaller deals). However, he is quite disappointed when people have very high expectations and unrealistic goals. That is why Jaryd highlights the value of knowing what size of deal you should go for.    ➥ When buying a smaller website, the focus is often on starting small and gradually building up. Smaller websites are typically less expensive, have lower traffic and revenue, and may require less initial investment. These acquisitions are often seen as stepping stones or opportunities for individuals to gain experience in website ownership and management. You have to be realistic though in setting your goals and know that it has greater risks.    ➥ Buying a larger website offers advantages like having a customer base, higher income potential, credibility, and less risks. About The Host Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with who they love. He’s helped people buy and scale sites all the way up to 8 figures, from eCommerce to content websites. He spends his time surfing and traveling, and his biggest goals revolve around making a real, tangible impact on people's lives.     Resource Links   ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Get 1-1 voice note coaching with Jaryd - https://app.coachvox.com/profile/jaryd-krause ➥ Investor Club (Website Broker) - https://bit.ly/3ZpgioR ➥ Motion Invest (Website Broker) - https://bit.ly/3YmJAmO ➥ Credit Suite (Finance Broker - getting finance for websites) - https://bit.ly/3YiEDLZ     *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Aug 23, 2023 • 1h 1min

7 Figure Business Acquisition Lessons & Using AI For SEO with Tim Warren [Podcast]

Do you see yourself owning and managing multiple online businesses? If so, you should check out this episode! Join us as we sit down with Tim Warren, a seasoned entrepreneur and CEO of a successful SEO firm, Helium. In this episode, Tim shares valuable lessons he has learned from his business acquisition journey and sheds light on the power of AI in optimizing search engine strategies.  Tim Warren is the CEO of the SEO firm Helium, where they have the goal of getting to $100M per year and work with clients like Honeywell, Watson, Premier Best Western, and a range of large companies down to solo business operators. They focus on SEO and SEM, and Tim also acquires businesses and real estate. Let’s explore Tim's remarkable journey of acquiring and merging three businesses into his primary SEO venture. Tim shares insights into his decision-making process, explaining why he chose to acquire rather than build or outsource. He also provides details on how he funded these deals, the lessons he learned through due diligence, and the intricate process of executing the acquisitions. Moreover, Tim discusses using AI for SEO tasks, exposing the specific tasks that can be effectively accomplished through AI and those that should be approached differently. He  highlights the importance of understanding the nuances between going fast, wide, and deep when it comes to content strategy, and how to determine the optimal approach for different types of businesses. Don't miss out on this opportunity to expand your knowledge about business acquisition and enhance your SEO expertise. Tune in to our captivating episode with Tim Warren, and learn to elevate your business to new heights! Episode Highlights   3:35 Acquisitions 9:02 Synergy between businesses 10:53 Funding and Budget 19:20 Teamwork and team management 34:21 ROI of culture 38:40 Understanding business 44:02 Using AI to automate SEO tasks Key Takeaways ➥ With acquisitions you can grow absolutely faster than doing it organically. That’s because organic growth is slow, it takes a lot of time to find and win clients.    ➥ Acquisitions offer advantages such as gaining access to an established customer base, utilizing existing systems and processes, and leveraging the expertise of the acquired management.   ➥ As your small business expands, your offerings should initially focus on a niche market, gradually growing alongside your company. About The Guest Tim Warren is the CEO of the SEO firm Helium, where they have the goal of getting to $100M per year and work with clients like Honeywell, Watson, Premier Best Western, and a range of large companies down to solo business operators. They focus on SEO and SEM, and Tim also acquires businesses and real estate. Connect with Tim Warren  ➥ https://helium-seo.com/ ➥ https://www.linkedin.com/in/timwarrenhelium/ ➥ https://www.noble.ai/      Resource Links   ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness  ➥ Get 1-1 voice note coaching with Jaryd - https://app.coachvox.com/profile/jaryd-krause ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD➥ Site Bulb (Website auditing tool) - https://sitebulb.com/ *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.    See omnystudio.com/listener for privacy information.
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Aug 16, 2023 • 1h 6min

How To Run A Team And Scale Your Content Website Portfolio with Carl Broadbent

Join Carl Broadbent, an entrepreneur who built a portfolio of niche websites making him over $11K per month. He discusses his content creation process, revenue sources, best strategies for traffic and revenue, making money from YouTube, managing content updates, and the mindset of an online business owner.

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