Ever feel like you're stuck in a loop, pumping out content and building links, only to see minimal returns on your content website? You're not alone. The truth is, the old growth strategies just don't work anymore. It's like trying to navigate a maze with an outdated map. That's where Raf and Rad come in, shaking up the SEO game with a fresh perspective.  Rad Paluszak is a seasoned web developer and software architect with two decades of experience. Since 2010, he has played a key role in the SEO industry, currently leading the BOB SEO team alongside his partner Rafal. Rad specializes in international and technical SEO, possesses expertise in machine learning, and adopts a holistic approach to SEO by considering business and management perspectives. They discuss the results you could expect if you bought a $50K site and spent $1k per month. How do you budget and decide what to spend on your acquisition, growth and ongoing costs for the best results? Would you hire an accountant and tell them how they should save you money on your taxes? They also dive into de-conditioning the things you’ve learned about growing a content website. What does it need and what SEO do you think works for growth? Why is website management a dying service, even though it can work for some websites? What else would it need for your site to grow? Lastly, Rad and Raf share why you shouldn’t only focus on SEO; that’s the vehicle, not the destination. If you want to stay up-to-date on the latest trends in SEO, catch this episode today!    Episode Highlights 08:34 Deep dive into Google's self-learning approach
 15:50 How to optimize site growth and revenue 24:24 How to break free from limiting SEO beliefs 39:24 The difference between website management and SEO 47:31 The power of content enrichment for extended engagement 54:59 Unveiling the path to SEO success
     Key Takeaways ➥ Raf recommends analyzing websites before investing in them. Buyers should consider factors like age, niche, and history. He suggests a strategy of making substantial changes every few months, as Google responds better to impactful updates.  ➥ Jaryd Krause advises not spending the entire capital when acquiring a business and allocating part of it for risk mitigation and growth strategies. He acknowledges the challenge of providing specific ROI expectations but stresses the need for data analysis and initial investment to gauge site performance.  ➥ Jaryd Krause notes that there’s a distinction between website management and SEO growth, noting that management alone may not lead to substantial growth.     About The Guests Rad Paluszak is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal. Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives.     Connect with Rad and Raf➥ BOB SEO Service - https://buyingonlinebusinesses.com/seo-services/➥ Full Article - 373% Revenue Growth https://buyingonlinebusinesses.com/algorithmic-penalty-recovery/ ➥ Podcast Episode 220 with Rad - https://buyingonlinebusinesses.com/category/grow-your-online-business-through-seo/page/2/ ➥ Podcast Episode 248 with Rad & Raf - Ep 248: More Content & More Links Is A Failing SEO Strategy with Rad & Raf - Buying Online Businesses➥ SEO Strategy Blueprint - https://buyingonlinebusinesses.com/i-bought-a-website-now-what/   Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Neuron Writer (SEO tool for content writing) - https://bit.ly/3EleDaS ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD ➥ Site Bulb - https://sitebulb.com/ ➥ Horseman - https://gethorseman.app/   🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥 ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

What if you could buy an online business with no money? Will you try it? In this solo podcast episode, Jaryd Krause talks about no money down acquisitions that you can take advantage of.  He discusses how to use finance, who can do 100%  no money down deals and who can’t? How to structure deals to use less of your own cash? He also shares some warnings about buying the right business for your goals. Finally, what should you do if you want to buy a business but have no cash to do so yet? Have you decided to buy an online business? This is your first step toward that goal! Know your options and make informed decisions.   Episode Highlights 04:26 Can you buy an online business with no money? 11:20 Starting a business from scratch isn’t always the best route 16:58 How do I get no-money down deals? 27:00 What is the actual goal of buying an online business? Key Takeaways ➥ For businesses under $200,000, it's typically cash transactions due to buyers having the necessary funds. Between $200,000 and $500,000, it's more common to see earnouts, seller financing, and seller notes. Seller financing usually involves a down payment and a small percentage financed over a short period of time.  ➥ Jaryd suggested that for deals between $200,000 and $500,000, it's possible to aim for 60% financing or earnout with 40% down cash. However, these benchmarks depend on market conditions and buyer-seller dynamics. ➥ Jaryd emphasizes that even in so-called "no money down" deals, individuals often use their own money by taking equity from one asset and investing it in another. He clarified that true no-money-down deals are typically seen in larger acquisitions in the seven to eight-figure range, where successful business owners with public success stories attract outside investments.   About The Host Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with the people they love. He’s helped people buy and scale sites all the way up to 8 figures, from eCommerce to content websites. He spends his time surfing and traveling, and his biggest goals revolve around making a real, tangible impact on people’s lives.   Resource Links ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Flippa (Website Broker) - https://bit.ly/3WYX0Ve ➥ Investors Club (Website Broker) - https://bit.ly/3ZpgioR ➥ Credit Suite (Finance Broker - getting finance for websites) - https://bit.ly/3YiEDLZ     *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

For entrepreneurs and business leaders navigating the M&A process, the journey can be filled with uncertainties. The delicate art of negotiation, the intricacies of due diligence, and the transformation of corporate cultures are just a few of the challenges that demand strategic expertise. In this high-stakes environment, even the most seasoned professionals might sometimes feel like they're at a crossroads, searching for the right path forward. In this insightful episode, join us as we delve into M&A negotiation strategies and growth through the acquisition blueprint, guided by two industry leaders, Will Smith and David Barnett. Their collective experience, insights, and innovative approaches have propelled businesses to success, making them trusted advisors in the realm of mergers and acquisitions. They will also share the right time to sell your business.  Don't miss the opportunity to gain exclusive insights from industry leaders about M&A. Who knows? Your success story might start here. Watch the video now!     Episode Highlights 09:23 Why is buying a business better than starting a new one?  20:50 Why you don’t need crazy goals in wealth building! 30:26 How do you optimize your business valuation? 44:45 Ways of navigating seller engagement 52:48  Successful acquisition growth strategies 1:02:51 Unveiling a unique e-commerce approach   Key Takeaways   ➥ It’s important to set realistic expectations and not attach arbitrary timeframes to your entrepreneurial goals. That’s because the pressure to meet deadlines can lead to poor decision-making.   ➥ Jaryd, Will, and David emphasize the importance of minimizing risk and protecting against potential downsides. Key strategies mentioned include the use of forgivable seller notes and escrow funds to safeguard the buyer's investment. Will highlights the significance of not negotiating too hard on the price multiples, particularly when the multiples are already reasonable. He suggests that fixating on a small difference in the multiple may not be worth the time and that the difference can be made up quickly by being in the business for a short period of time.   ➥ David provides valuable insights into considering the size of the business and how the approach to negotiation varies with the scale. He discusses the importance of building a collaborative relationship with the seller and demonstrating his capability and aptitude as a businessperson. David also touches on the need for sellers to think about the transaction from a buyer's point of view and how demonstrating the viability of the deal can build respect and trust. About The Guests David Barnett used to be a business broker and now helps people acquire traditional businesses. He’s helped his clients save a lot of money from buying dud deals and made them even more money from buying great deals!David has a great YouTube channel, which I (Jaryd) have appeared on many times. You’d love it. Will Smith is a professional who built online media brands and has sold a few businesses. He was never on the buy side and found himself looking for deals without enough decent information on how to execute. So he decided to start a podcast interviewing people so you and he can learn from their journey of buying businesses. Connect with Ryan, David, and Will  Ryan Condie - https://letsbuyabusiness.com/ David Barnett - https://www.businessbuyeradvantage.com/ Will Smith - https://acquiringminds.co/   Resource Links ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ GoDaddy (Website Hosting & Buying Domains) - https://bit.ly/3YiRkWV ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥 ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

Have you ever been told that in order to grow your content site, you have to “create more content and more links”? Then you tried it and failed. What if there’s a different SEO strategy that could grow your site? In this BOB episode, Rad Paluszak and Rafal join Jaryd Krause to talk about a winning SEO strategy. Rad is a highly experienced web developer and software architect with 20 years’ experience. He has been a prominent figure in the SEO industry, particularly in the technical aspects, since 2010. Currently, Rad leads the BOB SEO team alongside his partner, Rafal. His areas of specialization encompass international and technical SEO, machine learning, and a comprehensive understanding of SEO from both business and management perspectives. They have discussed SEO attacks and Google penalties. How did BOB audit the site? What tools did they use and how can you do the same? Why did they add another version of the site in another language? And how did that increase traffic right away (faster than we expected)? They also shared ways to add monetization to the site for increased revenue and the results of their case study. If you’re looking to update your SEO strategy, make sure to tune in to this podcast episode. Hit the ‘Play button’ to get started!   Episode Highlights 07:13 Transforming site visitors into valuable leads 19:01 Demand for links and content vs. discovery services 28:25 Presenting a new SEO strategy 35:27 Innovating the audit process for scalable success  47:51 Navigating SEO realities 59:09 How do you balance client collaboration and strategic implementation? 1:11:25 How do I find out what’s working on your site? Key Takeaways ➥ Raf (part of the Buying Online Businesses Team) explains the approach they take in their SEO service, emphasizing the importance of strategy. Regardless of a client's website size or earnings, they advocate a strategic approach, which begins with a "discovery" or strategic month. During this month, they dedicate around 25 working hours to in-depth analysis, covering technical aspects, links, content, and patterns. The goal is to understand what's working well and what isn't. After this analysis, they develop a comprehensive growth strategy, focusing on long-term success and addressing not only content and links but also core aspects like user intent and business ROI. ➥ Online business owners focus on adding content and links because it's a simple and linear approach that used to work effectively. However, as SEO becomes more complex, it's crucial to adapt to a more comprehensive strategy. Rad emphasizes the need for thinking long-term and treating SEO as a business endeavor. ➥ On average, it takes about six months to see tangible results from an SEO campaign. Raf advises clients to be patient and explains that the effects of changes may not be immediately visible. He also acknowledges that algorithmic changes can impact the strategy and emphasizes the need to adapt the strategy when necessary. ➥ SEO clients who achieve the best results are those who prioritize trust, long-term commitment, common goals, transparency, and a balance between client agency collaboration and client autonomy.   About The Guest Rad Paluszak is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal. Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives.   Connect with Rad Paluszak & Rafal from Buying Online Businesses  Full Article: 373% Revenue Growth: https://buyingonlinebusinesses.com/algorithmic-penalty-recovery/ BOB SEO Service: https://buyingonlinebusinesses.com/seo-services/Podcast Episode 220 with Rad: https://buyingonlinebusinesses.com/category/grow-your-online-business-through-seo/page/2/ SEO Strategy Blueprint: https://buyingonlinebusinesses.com/i-bought-a-website-now-what/      Resource Links ➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Neuron Writer (SEO tool for content writing): https://bit.ly/3EleDaS ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD➥ Site Bulb: https://sitebulb.com/ ➥ Horseman App: https://gethorseman.app/ 🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥 ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

Is creating valuable content and using the right words enough to propel your content website? It could be the case, but most of the time, it is not. In this special episode, Jaryd Krause invited Alex Horsman to share his thoughts about SEO and content creation team that could potentially grow your business.  Alex is an SEO specialist who has been working in the industry for over seven years. He has mastered the art of building and scaling in-house content marketing teams. He started out learning how to link build with nothing but a spreadsheet and his own drive for success. He now creates winning link-building pitches with minimal effort that are uniquely curated for each recipient. He helps companies and global brands scale their marketing efforts, improve on existing content strategies, and rapidly meet their projected traffic goals. They had a great conversation about the following topics: Who should be the first person you hire when building a content team? Why do you need writer’s guidelines and what should those guidelines look like and be? And how do you properly train your writers, editors, and team (without just sending them an SOP)? They also talked about AI content and volume versus human-optimized content. And which is the better approach for more traffic? What do great affiliate articles that earn high revenue look like compared to ones that flop? What tools can you use to manage your team and create killer content? When should you start backlink building and at what stages should your site start to put more of its resources into link building? If you want to improve your content marketing strategy and your site’s performance, you shouldn’t miss this episode. Click the ‘Play button’ and let’s dive into it!   Episode Highlights 04:57 How do I start making high-quality content? 14:20 Specific niche writers vs. Generalist writers 22:32 What’s a good ratio in terms of scaling content vs. updating? 30:21 Essential project management tools for smooth execution  39:20 Should you focus more on content or building links? 42:03 Why stock images are not scroll stoppers (which is bad!)   Key Takeaways ➥ Alex emphasizes the importance of not only providing guidelines but also investing time and effort in training and communication with writers to help them produce high-quality content that aligns with your website's goals and standards. ➥ Actively involve team members in decision-making and ask for their opinions. This approach fosters a sense of ownership and encourages team members to make decisions that enhance content quality. ➥ Collaboration between editors and writers should focus on making content better for human readers, not just for SEO or algorithms. This includes improving readability and providing valuable information beyond basic SEO. About The Guest Alex Horsman has been working in the SEO industry for over seven years now and in the meantime, he’s mastered the art of building and scaling in-house content marketing teams. He started out learning how to link build with nothing but a spreadsheet and his own drive for success, which at the time was paid for on a per-link basis.  He now creates winning link-building pitches with minimal effort that are uniquely curated for each recipient. And this eventually led him to the world of SEO. A friend of his, who was building and flipping websites in the six-figure range, started letting him build links for a few of his sites. In exchange, he taught him about keyword research, how to structure a well-written article, search intent, and more. This decision was one of the best he’s ever made and propelled him to create his own wildly successful affiliate site. He helps companies and global brands (some in the eight-figure range even) scale their marketing efforts, improve on existing content strategies, and rapidly meet their projected traffic goals. Connect with Alex Horsman  ➥ Website -  https://alexhorsman.com/newsletter ➥ LinkedIn https://www.linkedin.com/in/alex-horsman/     Resource Links ➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Link Whisperer (SEO tool for internal linking on websites) - https://bit.ly/3l7K7Ld ➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

Is AI content causing harm to websites? Let’s find out!  On today’s podcast episode, Jaryd Krause will be joined by Steve Wiideman. Steve will share his winning SEO and content creation strategies. And he will also share his insights about AI content. Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects place an emphasis on strategy, planning, and campaign oversight.  Jaryd and Steve had a wonderful chat about the following: how most people are using AI the wrong way for their content creation, which is detrimental to their business and how you can create far better content with AI. How do I get free natural links to your website? And why is less content more valuable than volume? They also talked about creating amazing content that will allow you to win links away from your competitors and to your website. How to track your most important pieces of content: what to track and why?  Lastly, Steve shares how long he and his team spent on a content brief for one article (this will shock you). He also shares a link to his content brief, which you can find in the show notes. Want to improve your site’s ranking? Then, this episode is what you need! Tune in to learn more. Episode Highlights 06:25 How do you drive referral traffic to your site? 13:40 Earn backlinks by offering free templates or tools to people  18:30 Budget for creating content and link building; 27:55 Incorporating pain points to create valuable content 32:05 “Don’t just create content to create content” 37:18 Creating content for the sake of SEO can go against you 44:30 How to monitor your pages the right way      Key Takeaways ➥ Steve emphasizes the importance of incorporating a strategic approach to link building, involving activities like link audits and competitor analysis. He highlights the need to shift the focus from mere SEO benefits to generating high-quality referral traffic. Furthermore, Steve advocates for the seamless integration of link building into the broader marketing strategy to ensure its effectiveness in driving organic growth.   ➥ Steve suggests a practical approach in content creation for businesses with a limited budget. He recommends using tools like AnswerThePublic to identify common questions related to their products or services. Then, recording short video episodes addressing these questions and later converting them into long-form content for the website   ➥ Jaryd and Steve stress that focusing on producing high-quality, unique content can often lead to organic link acquisition without the need for extensive outreach efforts. They advise against creating multiple similar pages targeting the same keywords, as it can confuse search engines and hinder rankings.   About The Guest Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects place an emphasis on strategy, planning, and campaign oversight.    While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search while volunteering time to help improve transparency and industry standards as an agency trainer.   Connect with Steve Wiideman   ➥ Ep 227 - Prompt Engineering For Ai Content Creation with SEO Steve➥ Ep 136 - How To Double Your Traffic with SEO Steve ➥ Website - https://www.wiideman.com/ ➥ Twitter -  https://twitter.com/seosteve ➥ Steve’s Content Brief - https://app.screencast.com/DxD1QZzHFAejJ     Resource Links ➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV ➥ Mangools (SEO tool) - https://bit.ly/3wV4hLc➥ Page Optimizer Pro (SEO tool for optimizing web pages) - https://bit.ly/3wQCzin     *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

In today's fast-paced digital landscape, where every click counts, crafting compelling copy and designing user experiences that resonate with your audience can be the difference between stagnation and skyrocketing success.  For today’s episode, Jaryd Krause has invited Chris Silvestri to share his expert advice in copywriting and UX that creates exceptional profits. Chris is the founder and conversion copywriter at Conversion Alchemy, a company specializing in assisting SaaS and ecommerce businesses in converting website visitors into loyal customers. His professional journey has taken him from a background in software engineering in industrial automation to copywriting and UX design at a usability testing startup. As a "conversion alchemist," Chris leverages his diverse skill set to help clients achieve growth and success. They talked about digital psychology. How much work goes into research when creating clever copywriting and user experience? How does Chris separate the research into three different areas? What are they, and why does he do that? They also dive into constructing a homepage that your audience loves and wants to take the next step with you. Why is good copywriting not about fancy words and the actual writing itself? And what good branding can do, examples of good branding and how to use these strategies for yourself? There’s so much value in this episode that it’s something you definitely won't want to miss. Tune in now!     Episode Highlights 03:27 What is digital psychology?  09:08 The 3 important areas for copywriting and UX research 12:22 Proper implementation of collected data 20:29 CTAs depend on the type of decision makers 34:40 How to be good at copywriting?  37:36 How can businesses set themselves apart from the competition?     Key Takeaways ➥ Chris explains that digital psychology is his branded way of defining his services, aiming to be more specific than traditional copywriting. It involves understanding people, and research is a significant part of it, making up about 70% of his work. He dives deep into understanding the thought processes, decision-making, and knowledge gaps of potential and existing customers, using this research to inform his copywriting work.   ➥ In homepage development and testing, Chris specializes in user-centric strategies. One of his key focuses is on homepage positioning, which begins by addressing the immediate needs and thoughts of visitors, aligning with their intent and concerns. Furthermore, he tailors the placement of Call to Action (CTA) elements based on user types, distinguishing between fast and slow decision-makers. Chris relies on data-driven insights to inform the precise positioning of CTAs. The testing process is divided into several stages, starting with usability testing, an initial phase involving real users to identify usability issues. Wireframes and mockups come into play for early usability testing, and high-fidelity mockups are subjected to further validation. This meticulous approach extends into the development phase, ensuring that the website engages users effectively and guides them seamlessly through their online journey.   ➥ Chris highlights the significance of understanding a client's brand personality and using it consistently in messaging, which builds trust and allows for artistic expression while staying on-brand. They discuss how creativity can set businesses apart, even in perceived "boring" industries like SaaS B2B, by giving them a unique voice and angle on their value proposition.   About The Guest Chris Silvestri is the founder and conversion copywriter at Conversion Alchemy, where they help SaaS and ecommerce businesses convert more of their website visitors into loyal and excited customers. He went from software engineer in industrial automation to copywriter, then to UX designer at a usability testing startup. As a conversion alchemist, he combines everything he learns along the way to help his clients grow. Connect with Chris Silvestri ➥ Website -  https://conversionalchemy.net/ ➥ Newsletter - https://christophersilvestri.com/newsletter/ ➥ Twitter - https://twitter.com/SilvestriChris   Resource Links ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV➥ Non Agency (SEO Audit) - https://bit.ly/3EPd7OZ ➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0     *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

Do you struggle with marketing? You know you have great ideas but you can’t implement them the way you want them.  In this episode, Jaryd Krause invites Lorraine Ball and she will share her insights on marketing so you can grow your business and generate profits.  Lorraine transitioned from a corporate career to pursue her passion for helping small business owners. As an accomplished entrepreneur, author, and professional speaker, she shares her marketing expertise through presentations, college lectures, and her podcast, "More than a Few Words." Lorraine's insights are rooted in creativity, practicality, and extensive real-world experience. Beyond her professional life, she enjoys photography and traveling in her spare time. In this interesting conversation, they delve into the best content marketing strategies. The difference between old school traditional marketing and digital marketing The two most important things the best marketers focus on And why is focusing on those two things in their business and marketing what gets them the maximum amount of profit? They also discussed how using other people's content can make you more money in your business. Paid marketing vs. content marketing, which one should you go for? Lastly, Lorraine will also share stories of businesses she’s worked with and how they’ve collected a lot of business from giveaways and competitions. Do you want to be a great marketer? Then, this episode is perfect for you! Start watching this video and learn valuable marketing insights.     Episode Highlights 07:06 What do the best marketers have in common? 12:09 How can digital marketers survive adversity? 20:36 How do you measure their total ROI and cost of content marketing?  25:36 Social Media Marketing vs. Content Marketing 28:26 Things that the best marketers are doing right 40:00 Building human connection is very important for a marketer. Key Takeaways ➥ "Customer-centricity" is a fundamental concept in marketing that means putting the customer at the center of all business decisions and strategies. Successful marketers prioritize customer-centricity by understanding and addressing the specific needs, preferences, and problems of their target audience or customers. ➥ It is important to understand where customers are in their buyer's journey and the value of conversions over high click-through rates. Lorraine emphasizes the need to consider the entire customer journey, from initial engagement to conversion, and to focus on metrics like open rates, engagement rates, and customer acquisition. ➥ People often forget to factor in the costs of content marketing when measuring the return on investment (ROI) of paid advertising campaigns. Lorraine discusses the opportunity cost of spending time on content creation instead of directly selling and suggests that content marketing should be tracked as an expense. About The Guest After spending too many years in corporate America, Lorraine said goodbye to bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed. Today, she is a successful entrepreneur, author, and professional speaker who enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast, More than a Few Words.She brings creative ideas, practical tips, and decades of real-world experience to every conversation.In her spare time, she loves to travel and take photos.     Connect with Lorraine Ball  ➥ Podcast - https://morethanafewwords.com ➥ Amazon Author Page - https://bit.ly/LorraineBallAuthor ➥ YouTube - https://www.youtube.com/@MTFWPodcast   Resource Links ➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD ➥ Page Optimizer Pro (SEO tool for optimizing web pages) - https://bit.ly/3wQCzin *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

What do you think is better? Running an online business or a local based business? Let’s find out from Fred’s personal experience.  In this exciting episode, Jaryd Krause is joined by Fred, who is a Buying Online Business graduate who had previously wanted to buy a traditional brick and mortar business to get out of his job as a plant manager. But he realized that those businesses would cost him 50 hours a week so he turned to buying an online business and bought a great content website that continues to grow. They have discussed his background in work and his decision to buy an online business rather than a traditional business. How long did it take him to do due diligence? How much due diligence did it take him to buy a business? And how long did it take him? We also talked about the business he bought, the price, multiples, and his negotiation strategy. What is he doing to grow the site? And his piece of advice for people looking at buying a business. Are you ready to start your first online business? Then, don’t miss this episode! Check out the video to learn more. Episode Highlights 03:47 Why did Fred decide to buy an online business? 11:25 How did Fred discover the online space? 18:20 Education can minimize risks! 29:00 How much time did Fred spend before making a business purchase? 37:19 What’s the hardest part of buying an online business?   Key Takeaways ➥ Fred learned that single-source dependency can be a significant risk. It took him a few due diligence attempts to fully grasp its importance. For example, if a website relies heavily on one source of income or one key person, it can become highly vulnerable to changes in that source. Fred shared examples of cases he encountered. These experiences led him to realize the importance of assessing and mitigating single-source dependency when evaluating online business opportunities. ➥ Jaryd discussed the emotional attachment that many aspiring business buyers develop when evaluating potential purchases. He emphasized the importance of educating oneself and developing the ability to assess businesses independently. In addition, Fred acknowledged that making decisions based solely on external advice can diminish personal accountability and hinder one's ability to handle the business effectively. ➥ Jaryd emphasizes that aspiring buyers need to recognize that due diligence takes time, sometimes longer than expected, and it's essential to set realistic expectations. For example, Fred took 12 hours on his first due diligence, but for others it could be a few weeks or a month.  About The Guest Fred is a Buying Online Business graduate who had previously wanted to buy a traditional brick and mortar business to get out of his job as a plant manager. But he realized that those businesses would cost him 50 hours a week so he turned to buying an online business and bought a great content website that continues to grow!     Resource Links ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Flippa (Website Broker) - https://bit.ly/3WYX0Ve ➥ Site Ground (Website Hosting) - https://bit.ly/3JBEC1u ➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/       *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

So, you just bought an online business; what should you do next? If you say it’s creating more content, you're totally wrong! The answer is to create an SEO strategy.  Most people who buy businesses destroy them in the first year. That’s because they don’t know what SEO strategy to implement and, most importantly, how.  In this highly anticipated episode, Jaryd Krause and Sophie Brannon will dive deep into SEO strategies to grow an online business.  Sophie is an SEO specialist, industry speaker, and author from the UK. She has worked agency-side for the past 7 years, most recently as Client Services Director. She has led SEO campaigns for a range of businesses, from small startups to multinationals, in highly competitive industries including finance, health, and tech. Her focus isn’t on rankings. It’s about delivering ROI and showcasing the value of SEO as a digital channel—helping businesses better attract, engage, and convert their site visitors. They have talked about several things, like why you shouldn’t focus on traffic alone when working on an SEO campaign. How do you start an SEO campaign at the top of the funnel and bring people in over time to your main goal? And what are the four main pillars of SEO?They also discussed the good UX looks for the website. How to do internal linking properly and not just check the box for including a few links in each post? What is multimodal search and how should you prepare your business for it? Ready to create an SEO strategy that will boost your business? Better catch this episode and get gems of insight!     Episode Highlights   03:40 Why focus on results instead of rankings in SEO? 08:15 How can bloggers determine their goals before creating a strategy? 19:10 What are the four pillars of SEO? 25:48 Why do you need to be strategic with internal linking? 32:10 What is multimodal search? 36:50 How do you create content that benefits the target audience?  Key Takeaways   ➥ Sophie advises that the goal of an SEO strategy should connect to the business objectives. She provides insights for bloggers who monetize through ads or affiliate products, suggesting that they define quality traffic based on their specific goals. For instance, bloggers should consider what type of traffic is more likely to convert and focus on creating content tailored to different stages of the buyer's journey. ➥ Sophie discusses the importance of user experience (UX) in SEO and its impact on rankings. She highlights issues such as too many ads on a website, which can negatively affect user experience and potentially harm SEO rankings in the long term. She notes that while Google's current algorithm may not penalize such practices as much, they could become more significant ranking factors in the future. ➥ In modern times, people are now using multimodal search, which refers to the various ways people use search engines beyond traditional text-based queries. They use technologies like Google Lens, voice search, and AI-driven search experiences. Jaryd and Sophie both emphasize the importance of adapting SEO strategies to accommodate these changing search behaviors.      About The Guest   Sophie is an SEO specialist, industry speaker, and author from the UK. She has worked agency-side for the past 7 years, most recently as Client Services Director. She has led SEO campaigns for a range of businesses, from small startups to multinationals, in highly competitive industries including finance, health, and tech. Her focus isn’t on rankings. It’s about delivering ROI and showcasing the value of SEO as a digital channel—helping businesses better attract, engage, and convert their site visitors.     Connect with Sophie Brannon   ➥ https://sophiebrannon.com/ ➥ https://twitter.com/SophieBrannon     Resource Links   ➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Rank Math (Wordpress SEO Plugin) - https://bit.ly/3Acyjf4 ➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0➥ Neuron Writer (SEO tool for content writing) - https://bit.ly/3EleDaS   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.