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Buying Online Businesses Podcast

Latest episodes

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Mar 6, 2024 • 47min

How Tim Stoddart Acquired CopyBlogger & Scaled It To 7 Figures + His Wealth Creation Philosophies

Let’s uncover the secrets to scaling a site to 7-figures!  Joining the BOB podcast is serial entrepreneur Tim Stoddart, who is the owner of Stodzy Inc., Sober Nation, and Copyblogger.  He is an influencer and leader in the sobriety and addiction space, where he shares his story from addict to entrepreneur and how he has built multiple income streams and helps people do the same with his highly successful SEO agency and marketing businesses.  Jaryd and Tim discuss the path to owning multiple income streams. When should you buy another business or invest in another asset? How can moving from operator to owner change the game in terms of building your wealth? They also talk about Tim’s journey to buying Copyblogger. What does he look for when buying businesses (and it’s not just about income)? They also share their investment philosophies and strategies for building or starting a business. Why is it that it’s not the company and its employees that grow a business? And who actually grows the business? Don't miss out on the strategies that turned CopyBlogger into a 7-figure powerhouse. Click the ‘Play’ button to unravel the wealth creation philosophies and kickstart your path to prosperity today. Your success story begins here! Episode Highlights 06:10 When is the right time to diversify your investments? 13:36 Tim’s perspective on investing 23:49 Copyblogger’s journey into a profitable website 29:30 Don’t monetize too early! 31:45 Who builds and grows your business? 39:18 Putting money where the cash flow is! Key Takeaways ➥ Tim suggests that there isn't a specific rule for determining when diversification becomes too fast but emphasizes focusing on the core revenue-generating business while using surplus funds for additional investments. ➥ Tim shares that he sees the acts of running a business and owning it as distinct roles. He leans toward the idea of buying assets, whether they are businesses or online companies, and aims to remove himself from the operational aspects. Tim introduces three categories: owning a business, owning assets (particularly online businesses), and investing. ➥ The common mistake in the online business space is prematurely chasing money. Instead, what you can do is build authority, brand value, and trust through content before pursuing monetization. About The Guest Tim Stoddart is the Owner of Stodzy Inc, Sober Nation, and Copyblogger.He is an influencer and leader in the sobriety and addiction space, where he shares his story from addict to entrepreneur and how he has built multiple income streams and helps people do the same with his highly successful SEO agency and marketing businesses.   Connect with Tim Stoddart ➥ https://www.timstodz.com/ ➥ https://copyblogger.com/ ➥ https://stodzyinternetmarketing.com/   Resource Links   ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD ➥ Link Whisper (SEO tool for internal linking on websites) - https://bit.ly/3l7K7Ld 🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥   ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Feb 28, 2024 • 30min

Making Money Online Is About Learning to Love Failure & Challenges With Jaryd Krause

It’s challenging to make money online. If you don’t embrace failure and learn from it, chances are you won’t make it.  So, here’s Jaryd Krause’s solo podcast and he will share how to navigate the online business landscape, learn to love failure and challenges, and be successful. Hit the ‘Play button’ to get started!     Episode Highlights 02:45: How did Jaryd’s journey begin? 07:05 Character building helps you be successful 13:30: Making money online  20:00: How can solo travel build your character? 24:30: Embrace your story!      Key Takeaways ➥ Jaryd’s journey into making money online began in Egypt around 2012–2013. While working as a diver, he started a travel blog, but fierce competition and low ad rates and affiliate commissions prompted him to explore alternative avenues for online income. ➥ Jaryd encourages listeners to view life's challenges as opportunities for growth rather than obstacles, acknowledging that adopting a positive perspective can contribute to building confidence and resilience.  ➥ Jaryd emphasizes the importance of building character in life, highlighting that while buying an online business course is effective, it requires the right mindset and effort. Drawing from personal experiences, the speaker encourages celebrating small wins and overcoming challenges as keys to building confidence. About The Host Jaryd Krause is a serial entrepreneur who helps people buy online businesses so they can spend more time doing what they love with who they love. He’s helped people buy and scale sites all the way up to 8 figures, from eCommerce to content websites. He spends his time surfing and traveling, and his biggest goals revolve around making a real, tangible impact on people’s lives. Mindset Series  ➥ Mindset Series Part 1 - https://www.youtube.com/watch?v=0F6NHUQfs3c ➥ Mindset Series Part 2 - https://www.youtube.com/watch?v=gnWixeAMMog ➥ Mindset Series Part 3 - https://www.youtube.com/watch?v=yPQgO1XiZqs ➥ Mindset Series Part 4 - https://www.youtube.com/watch?v=zAwSMGEOFiY      Resource Links ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusines ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sonic Writer (AI Content Generator) - https://bit.ly/3ZjHRPX ➥ Content Scale AI (AI Content Detector) - https://bit.ly/3LlxRBV 🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use)  ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Feb 21, 2024 • 44min

The Reality Of Financing Business Acquisitions Online & Offline [M&A Talk] with Bakari Akil

Whether online or offline, business acquisition can be a complex and challenging process. So, how can you navigate through this journey without all the headaches? Joining the BOB podcast today is none other than Bakari Akil, who will share his insights on successful acquisitions.  Bakari is the founder of Graves Hall Capital, a company focused on acquiring other businesses. In 2023, he acquired a $35 million burlap bag manufacturing company in partnership with Granite Creek Partners, LLC, where he recruited the company's CEO and serves on the board of directors. In 2021, he executed the acquisition of a $25 million educational technology company with Iron Creek Partners, LLC. Prior to this, Bakari held various positions, including Director of Corporate Development for an Engineering Software company, Head of Mergers & Acquisitions for an Artificial Intelligence company, and Director at a Technology-focused Private Equity firm. In these roles, he was responsible for sourcing, evaluating, and executing multi-million dollar acquisitions. Jaryd and Bakari discuss buying businesses. What sort of businesses does Bakari like to buy from, and why? How does he find them? What size businesses does he like to buy? They also talk about the two mistakes Bakari has made when acquiring a business.  Lastly, Bakari shared his piece of advice with someone who is looking to start buying businesses. Learn more about financing business acquisitions and turn your dream business into reality! Tune in to this episode today.   Episode Highlights 03:28 From 24-year-old broke to wealth-building expert 15:47 The real value in business acquisitions beyond time 26:22 From $900K acquisition to $2M revenue   33:50 From buying businesses to globetrotting the world—living the dream! 37:10 Why does Bakari share his story? Key Takeaways ➥ Bakari's journey into buying businesses began when he was 24 years old, driven by a desire to build wealth. He explored various wealth-building strategies, such as real estate, stocks, bonds, and entrepreneurship. In his view, acquiring an existing company with a proven track record of revenue, profits, and a loyal customer base is the least risky option. ➥ Bakari highlights the importance of learning from failures, stating that the successful acquisition taught him more after overcoming doubts about the feasibility of his approach. ➥ Bakari cautions against perceiving business acquisitions as quick paths to wealth, emphasizing the need for patience and the reality of a lengthy process. The timeframe for completing a business acquisition is realistically projected to be around 18 months from the decision to pursue it. About The Guest Bakari founded Graves Hall Capital to acquire companies. In 2023, he acquired a $35M burlap bag manufacturing company with Granite Creek Partners, LLC, where he recruited the company's CEO and sits on the board of directors. In 2021, he executed the acquisition of a $25M educational technology company with Iron Creek Partners, LLC. Bakari previously served as:Director of Corporate Development for an Engineering Software company; Head of Mergers & Acquisitions for an Artificial Intelligence company;Director at a Technology-focused Private Equity firm In each role, Bakari was responsible for sourcing, evaluating, and executing multi-million-dollar acquisitions. Bakari is also a visiting lecturer at Cornell’s Graduate School of Management, where he teaches MBA candidates how to buy businesses. Connect with Bakari Akil  ➥ graveshallcap.com ➥ linkedin.com/in/bakariakil ➥ nomadnoir.co     Resource Links ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/   🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥 ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.  See omnystudio.com/listener for privacy information.
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Feb 14, 2024 • 46min

10x Your Content Website From $300 - $3,000 p/mth with James De Lacey

James De Lacey, a seasoned strength and conditioning coach turned online entrepreneur, shares his strategies for scaling content websites. They discuss pivoting to SEO, buying established websites, building authority, and leveraging 'The One Thing' in business strategies. James also emphasizes the importance of turning a content site into a profitable business that people love and pay for.
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Feb 7, 2024 • 50min

Increase Blog Revenue By Bolting On A Newsletter Business with Craig Schoolkate

Have less traffic on your blog? No problem! You can still earn more money through a newsletter. In today's episode, Jaryd Krause is joined by the dynamic Craig Schoolkate. So, get ready for insights on ramping up your blog revenue through the power of the newsletter business.  Craig developed his copywriting skills under Quinn Zeda at Zeda Labs. While at Empire Flippers, he found a passion for newsletters and successfully built one with 60,000 readers, boasting impressive engagement statistics. Currently, he authors the Growth Memo and oversees the growth of several newsletters, reaching a combined audience of over 89,000 entrepreneurs and marketers. Jaryd and Craig dive into starting  a newsletter. Why should every business have a newsletter (not just for extra money but for far more important reasons)? How do you grow a newsletter? What metrics should you track and how? And what email service provider (ESP) can you use? They also discuss building a brand within the newsletter. How can you make your newsletter and blog magnetic so that people will come to you with advertising dollars and opportunities?  Lastly, Craig shares the 3-legged marketing stool. This is so valuable; businesses should know how this works and incorporate it into their strategy. It's a game-changing episode you won't want to miss! Tune in now and generate more money for your online business.    Episode Highlights 04:08  Craig’s journey into copywriting and online entrepreneurship 12:02  How do you transform relationships into business success?  23:32  Unlocking your potential and monetizing your email list as a blogger  30:03  The art of value-centric growth and monetization  44:43  What are the best strategies to optimize a newsletter?    Key Takeaways ➥ According to Craig, an email list is considered the most important business asset. He goes so far as to state that if a business doesn't have an email list, it may not be considered a true business. The rationale behind this assertion is that an email list provides a consistent and engaged audience to whom products can be sold or who can be directed to the business's website. ➥ Craig promotes a shift from a competitive mindset to a collaborative one. Instead of viewing other businesses as competitors to be surpassed, he encourages businesses to see the potential for collaboration and abundance for everyone involved. This approach involves thinking about what can be given to the audience rather than what can be taken. ➥ To successfully monetize a newsletter, Craig recommends first defining a unique value proposition that sets the content apart. Subsequently, he emphasizes the importance of a testing phase with a small audience, gathering feedback, and refining the content based on responses. Adopting a long-term approach, he suggests building healthy metrics, such as achieving 50% or more open rates and minimizing unsubscribes to less than 1%, before considering monetization strategies. One of the primary methods he highlights is the introduction of sponsorships, but he suggests waiting until the newsletter is well-established and exhibits robust engagement. The quality and engagement of the content play a crucial role in attracting sponsors and retaining subscribers for successful long-term monetization.   About The Guest Craig Schoolkate was nurtured into the craft of copywriting by Quinn Zeda, founder of a left-field CRO agency called Zeda Labs. When he moved on to Empire Flippers, he discovered his love for newsletters. He built the Empire Flippers newsletter, which had 60,000 readers, a 53.5% average open rate, and 96%+ of the audience read the entire email every week. Now, he writes the Growth Memo and leads the growth of multiple newsletters with a total audience size of 89,000+ entrepreneurs and marketers.   Connect with Craig Schoolkate  ➥ Craig's Website - https://www.hitnewsletters.co/ ➥ Everything You Need to Know About Newsletters - https://bit.ly/3OmYIhH ➥ Reach Craig at - Craig@hitnewsletters.com   Resource Links ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Active Campaign - https://bit.ly/3DCwYQH ➥ Convert Kit - https://bit.ly/3o10Xgx ➥ Substack - https://substack.com/ ➥ Beehiiv - https://www.beehiiv.com/ ➥ Passionfroot - https://www.passionfroot.me/   🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥 ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR   This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Jan 31, 2024 • 49min

7 Figures From Flipping Websites & How To Get The Best Exit Possible with Marc André

You might be thinking—there's NO way that flipping websites can earn you 7 figures! But it’s possible and that’s what Marc André did.  In this exciting episode, Jaryd Krause has invited Marc to share his incredible journey on flipping websites.  Marc has been building online businesses since 2007. He's built and sold businesses in different niches like web & graphic design, photography, travel, and personal finance, with 6 different six-figure exits. His current project is FlipMySite.com, where he writes about buying and selling websites and online businesses. Jaryd and Marc dive into several topics, such as: How and what does it take to move out as an employee? What sites did he start? And what sites he bought and how much he’s made from selling sites?  They also discuss Marc’s strategies in growing his sites. How did he set them up to sell? How much time did he give himself and the things he did to make them attractive businesses? What does he recommend to people who are looking to sell websites? If you’re interested in flipping websites, here’s your chance to learn from someone who has achieved massive success. Catch this episode today and transform your life!   Episode Highlights 03:18 Marc’s journey through online business ventures and exits  17:16 How do I improve domain authority?  27:13 Exploring the impact of AI in search results for content sites 36:55 How do you make your site attractive to buyers? 43:19 Growing affiliate revenue from zero to $10,000 in six months 47:45 Insights into business growth and success with Marc    Key Takeaways ➥ Marc Andre's shift from an employee mindset was driven by the realization that he could create something for himself when traditional career paths were not delivering the opportunities he sought.   ➥ Marc explains that he performed a thorough site audit for the first site with 700 blog posts, focusing on content improvements. He deleted outdated content, redirected URLs, and identified content to update or create. He didn't engage in link building but concentrated on content, working with freelancers to generate new content. He also doubled down on specific affiliate programs and, within a year, significantly increased the affiliate revenue on the site from around $1,000 per month to $6,000 to $7,000 per month.   ➥ Marc also shares his strategy for analyzing competitors in the niche after Google algorithm updates. He looked at about 20–25 sites to identify trends among those that were doing well post-update. He found that successful sites were more focused and had a better balance of content, whereas sites with excessive affiliate-heavy content were trending downward. About The Guest Marc has been building online businesses since 2007. He's built and sold businesses in different niches like web & graphic design, photography, travel, and personal finance, with 6 different six-figure exits. His current project is FlipMySite.com, where he writes about buying and selling websites and online businesses. Connect with Marc André➥ https://flipmysite.com/➥ https://www.linkedin.com/in/marc-andre-a75927181/➥ https://twitter.com/Flip_My_Site     Resource Links ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s     🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥 ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site or posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Jan 24, 2024 • 1h 14min

How To Build An Unshakeable Business Mindset When The Going Gets Tough With David Ralph

Most businesses fail. And it’s not just a myth; it’s an undeniable reality. Are business owners lacking the necessary skills to succeed? Or is their mindset stopping them from reaching the full potential of their business?  Joining the BOB podcast is David Ralph, who will share the business mindset that every entrepreneur should have to thrive in the ever-competitive online landscape. David is the stress-free businessman who teaches people to build their dream business in just a few hours per week. David’s podcast ‘Join Up Dots’ is in the top 0.5% of the best podcasts online. If you want to create the kind of income business with no boss, no hassles, and the ability to do it in your own business, then David is the man! Jaryd and David had a wonderful discussion on several topics: How do you get through the hard times in business and life? What are David’s strategies that he teaches or uses for himself? And what is a lifestyle business? They also discuss the top two things David has learned in business and from other guests. Goals vs. intentions? How does David help people find what success means to them? If you want to build an unshakeable business mindset, this episode is what you need. Tune in now! Episode Highlights 09:27  How stepping back can open doors you never imagined 18:31 Unlocking business success outside the office  33:42 The power of the four-letter word in business: NEED  44:42 Building trust in yourself: Counting small wins and faking it to make it 57:1 Selecting opportunities wisely and choosing value over vanity 1:05:00 The power of owning your choices Key Takeaways ➥ Jaryd and David emphasize the importance of navigating tough times in business and life, highlighting the value of maintaining a focus on quality rather than obsessing over external factors. David shares his perspective on handling challenges by stepping back, allowing solutions to unfold naturally, and being open to unexpected opportunities.  ➥ As an entrepreneur, you should learn to prioritize tasks that truly drive the business. Sometimes, doing less can lead to better results.  ➥ Jaryd shares his realization that doing things he loves, like surfing and playing tennis, aligns him with his soul's purpose and makes him more productive. He emphasizes the importance of finding joy and aligning with one's passion, which leads to increased energy and excitement when returning to work on important tasks. David reflects on his own experience of realizing the quality of work improves when he focuses on what truly matters and allows himself time for reflection.   About The Guest David ‘Join Up Dots’ Ralph is the stress-free businessman who teaches people to build their dream business in just a few hours per week. David’s podcast ‘Join Up Dots’ is in the top 0.5% of the best podcasts online. If you want to create the kind of income business with no boss, no hassles, and the ability to do it in your own business, then David is the man!   Connect with David Ralph➥ Ep 146 - The Easy Way To Earn More With Less Stress with David Ralph ➥ Website -  www.joinupdots.com     Resource Links ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s 🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥 ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR   *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Jan 17, 2024 • 39min

The Difference Between Managing A Content Website & Growing A Content Website Raf and Rad

Simply managing a content website doesn’t mean growing it! With the ever-evolving digital landscape, how can you keep up and build consistent growth? For today’s special episode, Jaryd Krause and other BOB team members Rad and Raf share insights into managing and growing a content website. Rad Paluszak is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal. Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives. They discuss the results you would expect if you bought a $50K site and spent $1k per month. How do you budget and decide what to spend on your acquisition, growth and ongoing costs for the best results? Would you hire an accountant and tell them how they should save you money on your taxes? They also dive into deconditioning what you’ve learned about growing a content website, what it needs, and what SEO you think works for growth. Why is website management a dying service? Why shouldn't you only focus on SEO? That's the vehicle, not the destination.  This episode is so valuable; it might be what you need to grow your site. Tune in now!     Episode Highlights 05:10 A flexible and unique approach to SEO 12:00 Growing your business from website management to proactive growth 27:51 The pitfalls of regurgitating content in the AI game  32:52 The Algorithmic-Proof approach to content websites Key Takeaways ➥ There’s a need for a balance between sticking to what works and adapting to changes in SEO strategies. You shouldn’t fall into a routine without considering potential shifts in the digital landscape.  ➥ There’s a distinction between managing and growing a website. Managing involves fixing technical issues, updating plugins, and engaging in minimal link building to maintain the site's current state, preventing depreciation. In contrast, growing a site requires out-of-the-box thinking and strategies to triple or double traffic. ➥ Raf stresses the importance of viewing Google as a potential ally rather than an adversary. He urges content site owners to understand Google's preferences for engaging content and entertainment, emphasizing the significance of offering value to users in various formats. The discussion overall promotes a strategic, business-oriented approach to website management and growth in the evolving digital landscape.     About The Guests Rad Paluszak is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal. Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives.     Connect with Rad  ➥ Full Article - 373% Revenue Growth https://buyingonlinebusinesses.com/algorithmic-penalty-recovery/ ➥ BOB SEO Service - https://buyingonlinebusinesses.com/seo-services/➥ Episode 220 with Rad - https://buyingonlinebusinesses.com/category/grow-your-online-business-through-seo/page/2/ ➥ Episode 248 - More Content & More Links Is Failing SEO Strategy with Rad & Raf - https://bit.ly/3s9pimB ➥SEO Strategy Blueprint - https://buyingonlinebusinesses.com/i-bought-a-website-now-what/   Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Neuron Writer - https://bit.ly/3EleDaS ➥ Semrush (SEO tool) - https://bit.ly/3lINGaV➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD ➥ Site Bulb - https://sitebulb.com/ ➥ Horseman - https://gethorseman.app/ 🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥 ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO ➥ Investors Club - https://bit.ly/3ZpgioR *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Jan 10, 2024 • 1h 2min

Building A Successful PR Link Building Campaign with Maria Harutyunyan

Why waste your time and resources creating high-quality content that goes unnoticed? You should also consider building an SEO strategy, and a key component of this strategy is link building. It not only improves your search engine ranking but also drives traffic, builds authority, and contributes to the overall growth of your online business. For today’s episode, Jaryd Krause is speaking with Maria Harutyunyan. She will share how to create a link building campaign to propel your business. Maria is the co-founder of Loopex Digital, a fastest growing SEO agency. In just three years, she transformed the agency into a seven-figure enterprise. In addition to her work at Loopex Digital, she is a renowned keynote speaker and SEO coach.  Maria is the pioneer behind the first SEO academy, offering offline training in Yerevan, Armenia, and has already trained over 500 marketing enthusiasts by 2023, enabling them to pursue successful careers in SEO.  Jaryd and Maria talk about growing a website once you’ve bought it. How do you discover what you should work on first after you’ve bought your online business? How do you run a successful PR link building campaign? How do you create topical authority the right way? They also discuss beating AI content with non regurgitated content. The difference between an SEO strategy and a content strategy What should I check in GSC when doing due diligence? What tools does Maria recommend for all site owners? Do you want to improve your site’s performance and stay up-to-date on the latest trends in link building? Then this episode is what you need. Check it out! Episode Highlights 03:57 - Maria’s experience in PR link building  16:01 - How to create a good link building campaign? 21:01 - What to consider when buying a content site? 29:40 - Why build topical authority before you start publishing content? 44:32 - Difference between content strategy and SEO strategy 49:40 - Should you work first on the technical SEO issues of the site or not? Key Takeaways ➥ PR for Link Building can be a valuable strategy for building high-quality backlinks to your website. This involves creating unique and newsworthy content that appeals to journalists and media outlets. ➥ Maria advises that when buying a content site, it's important to focus on content relevance. She emphasizes that the content should be clustered around a specific niche or topic. For example, if the site is about surfing, it should cover various aspects of surfing and related topics in depth. This approach helps in building topical authority. ➥ To improve engagement and the user experience, they suggest looking at both direct competitors and industry leaders. Examining the websites that are ranking well in your niche can provide insights into user engagement strategies, content quality, and site structure. Learning from successful competitors and adapting their techniques to your own site can lead to growth.   About The Guest Maria Harutyunyan is the co-founder of Loopex Digital, one of the fastest-growing SEO agencies in the world. She grew the agency to a 7-figure from the ground up in 3 years. Outside of Loopex Digital, Harutyunyan is a keynote speaker and SEO coach. She is the founder of the first SEO academy, an offline training program in Yerevan, Armenia. By 2023, she had trained 500+ marketing enthusiasts to deepen their knowledge and start a successful career in SEO. She is one of the fastest growing SEO influencers on LinkedIn, where she shares her experience and success stories to educate and inspire SEOs.  Connect with Maria Harutyunyan ➥ LinkedIn: https://www.linkedin.com/in/maria-harutyunyan/ ➥ Consultation: https://calendly.com/mariaharutyunyan/maria-seo-mastery-session ➥ Digital PR: https://www.loopexdigital.com/seo-services/digital-pr     Resource Links ➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD ➥ Page Optimizer Pro (SEO tool for optimizing web pages) - https://bit.ly/3wQCzin ➥ Rank Math (Wordpress SEO Plugin) - https://bit.ly/3Acyjf4     🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥 ➥ Empire Flippers - https://bit.ly/3RtyMkE ➥ Flippa - https://bit.ly/3WYX0Ve ➥ Motion Invest - https://bit.ly/3YmJAmO➥ Investors Club - https://bit.ly/3ZpgioR *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.
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Jan 3, 2024 • 44min

The Art & Science Of Youtube Ads with Justin Sardi

Justin Sardi, founder of TubeSift and Video Ad Vault, shares insights on building a successful YouTube channel, running ads, creating engaging videos, and remarketing. He discusses the benefits of trimming down video libraries and targeting strategies. He also highlights the importance of remarketing, increasing average order value, and creating custom audiences for YouTube ads. Additionally, he talks about using social media platforms for shopping and targeting competitors on YouTube.

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