

Aurelius Podcast
Aurelius
Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.
Episodes
Mentioned books

May 1, 2018 • 1h 2min
Inside Aurelius - 002 with Joseph Szczesniak and Zack Naylor
- The technology stack that we built Aurelius with and how it’s evolved over time
- Understanding common development terms to better communicate design ideas
- An inside look at how Joseph and Zack make decisions about the product and the company
- Behind the scenes views and opinions on making technology upgrades and feature prioritizations
- How we build Aurelius like Wyatt Earp

Apr 17, 2018 • 59min
Episode 20 with Aarron Walter
Episode 20 highlights
- What does a high functioning design team look like and how are they organized?
- The three types of successful enterprise UX organization models
- How companies like Target, Spotify, Netfilx, Google and more are doing designops and great UX design at scale
- Creating and sharing user research findings across your organization

Apr 12, 2018 • 56min
Inside Aurelius - 001 with Zack Naylor and Joseph Szczesniak
First episode of our new series, Inside Aurelius where Zack Naylor and Joseph Szczesniak, co-founders at Aurelius discuss important topics and the inner workings of Aurelius. This episode's topics include:
- Why we made aurelius v2 and how we got there
- How we used user research and customer feedback to completely re-design and re-develop our product and company focus
UX design, science and art
- How Joseph, our CTO took an interest in UX as a developer and how UX can enrich a developers work and satisfaction
- How and why developers should participate and have a stake in user research

Mar 30, 2018 • 53min
Episode 19 with Mariah Hay
- How Mariah came into Human Centered Design from an Industrial Design background
- Doing user research and how to include developers/technologists
- What are customer feedback loops, how to create and act on them at scale
- What it takes to build a truly customer centered organization
- How Pluralsight conducts, analyzes and applies user research at scale
- The process of Directed Discovery and how to do it
- Doing human centered design at scale with a large and growing team
- How to empower everyone at your organization to understand customers better

Feb 20, 2018 • 1h 7min
Episode 18 with Patrick Campbell
Aurelius Podcast Episode 18 Highlights
- How user research directly applies to making businesses more successful
- Doing customer research to inform pricing strategy
- Figuring out what is most valuable to your customers
- Using customer research to develop buyer personas
- How you’re probably doing surveys wrong and how to fix that
- Helping people understand what you learned from user research and put it to use
- Potential pitfalls of building and using personas and how you can avoid them

Jan 31, 2018 • 1h 7min
Episode 17 with Erika Hall
Erika Hall, co-founder at Mule Design on the Aurelius podcast
Episode 17 highlights:
- Use research and design to create products and systems that are more balanced
- Where to start helping your company make a bigger impact with user research
- “Startup” culture and why it can be very unhealthy and unproductive
- Why some companies still aren’t doing user research and how you can help
- How having shared goals boosts collaboration and creativity

Jan 11, 2018 • 45min
Episode 16 with Andy Vitale
Andy Vitale, Director of UX at Polaris Industries on the Aurelius podcast
Episode 16 highlights:
- What makes experiences valuable
- Getting a “seat at the table for design”
- How to grow from a designer into a design leader
- Speaking the language of business to sell your ideas
- How to tie design decisions to business metrics

Dec 18, 2017 • 1h 1min
Episode 15 with Indi Young
Episode 15 highlights:
- Non dominant thinking styles, diversity in product design and user research
- Difference between problem space research and solutions research and why it matters
- The concept of “thinking styles” in research and how to apply them in UX design
- How machine learning and AI can create emergent experiences in the future
- Different types of empathy (cognitive and emotional), what they are and how to use each one
- A brilliant, tactical example of how to make sense of what you learn from user research

Nov 22, 2017 • 59min
Episode 14 with Steve Portigal
Aurelius podcast episode 14 with Steve Portigal
Full show notes here: https://goo.gl/WN2NBJ
- Why you should be doing [more] user research
- How to convince your stakeholders that user research is important
- 3 approaches to building brilliant products and features (and which one is best)
- Convincing your stakeholders and leaders to do (more) user research
- What is a user research process to make sure you’re learning the right things
- The difference between research analysis and research synthesis

Sep 6, 2017 • 55min
Episode 13 with Andy Budd
Episode 13 highlights:
- The beginnings of Clearleft
- How the UX agency to client relationship has changed
- Designing like a detective
- Gathering the right evidence to do great UX design
- The tools and application are of design thinking
- How to go from research, synthesis and insights into actual design
- Dangers of “research theater” and how to avoid them
- Getting past the obvious solutions to create your most brilliant designs