Aurelius Podcast Episode 18 Highlights
- How user research directly applies to making businesses more successful
- Doing customer research to inform pricing strategy
- Figuring out what is most valuable to your customers
- Using customer research to develop buyer personas
- How you’re probably doing surveys wrong and how to fix that
- Helping people understand what you learned from user research and put it to use
- Potential pitfalls of building and using personas and how you can avoid them
