Shopify Masters

Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala. They are the makers of Bala Balges, stylish weighted bands that amplify just about any workout.  In this episode, you will learn how the husband and wife team: Pitched on Shark Tank and had all sharks vying to be their partnerHow they received media coverage from notable publications like Vouge, Marie Claire, and GlamourAnd how they are managing an influx of sales during COVID-19For more on Bala and show notes: https://www.shopify.com/blog/bala-organic-marketing   Also check out Shopify Ping. It's a free live chat app for Android or iOS devices. It even works on iPads! Did you know that shoppers who use live chats are almost 3 times more likely to complete their purchase? For more information visit shopify.com/chat   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets. The Moomin Shop is the #1 Official Moomin online store, providing Moomin fans around the globe with the best of the Moomins merchandise. For more on the Moonmin Shop and show notes: https://www.shopify.com/blog/moomin-shop-licensing  Tune in to learn What is a licensing deal and how it works How they use Facebook Lead ads that return 8 times return on ad spend The often missing element that makes your customers engage with your content  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Doe Lashes is a lash brand known for ultra-fine Korean silk lashes that are subtle, comfortable, and for everyday wear. For more on Doe Lashes and show notes: https://www.shopify.com/blog/doe-lashes-influencer-marketing Tune in to learn What research you should do to determine if a business is viable What it means to focus on functions and features rather than your company’s brand Why it’s a mistake to ask for influencers to post about your product in exchange for the product  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

We chat with Katherine Gaskin from The Content Planner on bringing workshops online, Jimmy Findlay Hickey from Findlay Hats on leveraging various capital and lending programs, and Patrick Coddou from Supply on how they turned around their business from a drop in sales. In the spirit of catching up, the team at Shopify recently put together Reunite, a free streamed event where the company's leadership team shared new and upcoming ecommerce products and provided insights about the future of commerce. You can watch quick recaps of key announcements plus find resources on how to put new tools into action for your business by visiting www.shopify.com/stream. For more on the merchants featured and show notes: https://www.shopify.com/blog/shopify-masters-catch-up   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from an entrepreneur who invented a brand new 7-figure sport. CROSSNET is the world's first four square volleyball game. For more on CROSSNET and show notes: https://www.shopify.com/blog/crossnet-pr  Tune in to learn How to find a manufacturer to create a brand new type of product when you only have a $5,000 budget How to increase sales using FOMO in your email marketing How to use LinkedIn to get featured on big publications like Forbes  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from a couple who are life and business partners on how they built a giftware company that designs and produces items that are sold in over 45 countries. Bitten Design was founded in 2008 and creates giftware from fun ideas. For more on Bitten Design and show notes: https://www.shopify.com/blog/bitten-design-bootstrapping Tune in to learn: The investments and skillsets needed to launch a giftware design company  How this design team manages legal restrictions, patents, and wholesale relationships  The balance between personal and professional life for a couple who are life and business partners Music featured in this episode: Lovers Hollow by Blue Dot Sessions Greylock by Blue Dot Sessions Starlight by Chad Crouch Periwinkle by Chad Crouch   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you’ll learn from an entrepreneur who nailed their product-market fit to build a Direct to Consumer luxury brand. Caraa sells handbags, reimagined. The perfect balance of form and function designed for a life in motion. For more on Caraa and show notes: https://www.shopify.com/blog/caraa-partnership   Tune in to learn How they got their first 100 customers How do you know if you have product-market fit? How they determine the pricing of their products  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you’ll learn from an entrepreneur how his toothpaste brand stands out against multi-national brands. Twice is a modern oral healthcare company reimagining the everyday experience of brushing your teeth. For more on Twice and show notes: https://www.shopify.com/blog/twice-cause-driven  Tune in to learn How to work with a charitable partner Do customers care about charitable missions How to make the purchase decision easier for your customers  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you’ll learn from two entrepreneurs on how they used their experience from successfully launching one ecommerce store in to quickly launching another business in a completely different industry. Veldskoen Shoes sells ethically and sustainably made shoes from South Africa. For more on Veldskoen Shoes and show notes: https://www.shopify.com/blog/veldskoen-shoes-paid-marketing  Tune in to learnHow to scale ad spend from $1,000 to $30,000 per monthWhat is browse abandonment and why is it important to set up email flows for itWhy recency is the most valuable attribute to know ∫about your customer Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from an entrepreneur who built a shopping app for their brand which ultimately increased their conversion rate. True Vintage is a leading vintage clothing retailer providing global customer base with an eco-friendly approach to fashion.  For more on True Vintage and show notes: https://www.shopify.com/blog/true-vintage-app  Tune in to learn How they grew their Instagram to 30,000 followers in just a few months How they built a shopping app for their store How to scale up a business up to 8,000 SKUs of one-off products  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.