Shopify Masters

In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing.  For more on BuddyRest and show notes: https://www.shopify.com/buddyrest-content-marketing  Tune in to learn   What are kaizen principles and how you can apply it to improving your business  How to respond when your target customer says your product is too expensive  Their system for cranking out great content that improves their SEO   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you’ll learn from an entrepreneur who thoroughly validated her idea that led to a $700k Kickstarter CampaignLastSwab is a reusable, sustainable and sanitary alternative to cotton swabs and buds. Replacing at least 1,000 cotton swabs. For more on LastObject and show notes: https://www.shopify.com/blog/lastobject-crowdfunding. Tune in to learnHow to validate your product idea by collecting emailsHow to market towards a sustainability-focused customerHow to determine if your passion is worth pursuing as a business  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from an entrepreneur how you can scale your business using email, text, and push notificationsEat Well Nashville delivers deliciously healthy, ready-to-eat meals straight to your home or office. For more on Eat Well Nashville and show note: https://www.shopify.com/blog/eat-well-nashville-marketing Tune in to learnWhy you should talk to your potential competitors early onHow to market to customers via text messageWhy they acquired a competitor within their first year of business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you’ll learn from an entrepreneur who started a gift certificate program to help local businesses amid the current Covid-19 pandemicThe Cornwall Gift Certificate Program provides a gift certificate program where shoppers can purchase gift certificates from a slew of local businesses.For more on Cornwall Gift Certificate Program and show notes: https://www.shopify.com/blog/cornwall-gift-certificate-pivotTune in to learn:How a local entrepreneur worked with local government to help businesses stay afloat during the COVID-19 pandemicWhat you should be focused on when launching a business on a tight timelineHow to prepare when meeting with local government officials especially when you are seeking their help and resources Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this special episode of Shopify Masters, we visit the office of Velasca, a direct to consumer brand specializing in Italian handcrafted shoes. Co-founder Enrico Casati shares how he left his banking career and launched a direct to consumer brand by connecting local craft-makers in Italy with a global customer base. The COVID-19 pandemic is affecting entrepreneurs everywhere, some more than others. Velasca, based in an epicenter of the current outbreak, are working incredibly hard to stay connected with their community virtually and adapt to these uncertain times. This episode was recorded in late 2019, and Velasca’s journey is an impressive one to listen to. Send some love their way virtually by visiting them here. At Shopify, we're quickly building new resources to help independent businesses navigate the current situation. up resources to better help our community, Learn more about our response to COVID-19 here. For more on Velasca and the show notes: https://www.shopify.com/blog/velasca-dtcTune in to learn: How Velasca built relationships with the shoemakers and convinced them to take on their ordersWhat kind of storytelling that connects to consumers and entertains themThe process of building out a retail presence that spans over ten stores and three countriesMusic in this episode: Donnalee by Blue Dot SessionsPoppyseed by Podington BearVacation Days by KICKSTA Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass marketYouth Sport Nutrition is the Developer of PRO-TEEN®, the world's first and only fortified recovery shake for active youths in sport.For more on Youth Sport Nutrition and show notes: https://www.shopify.com/blog/youth-sport-nutrition-conversion Tune in to learnHow they grew from 150 pounds per month to 9,000 pounds per month on adsWhat changes they made to their site to improve their products perceived valueHow to sell a product when the buyer is a parent and the end-user is their child Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from an entrepreneur the mindset required to scale your business to 7-figuresFUSED Hawaii designs timeless, functional swimwear for all body typesat all stages of life, so you feel comfortable, confident, and beautiful in your own skin again. For more on Fused Hawaii and show notes: https://www.shopify.ca/blog/fused-hawaii-mindsetTune in to learnHow she was able to finally break through the 7 figure markWhy it’s important not to be too attached to the highs or the lows of entrepreneurshipHow to generate sales from Facebook Lives inside Facebook Groups Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from these two entrepreneurs how purposefully set a work-life balance between your personal life and business.NIU BODY is a female-founded beauty company that creates natural skincare at affordable prices.For more on NIU BODY and show notes: https://www.shopify.com/blog/niu-body-contentTune in to learnWhat to look for in a co-founderHow going full time in their business led to $250,000 in salesWhich social media channel is the best to use to get press Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own businessMakeup For Melanin Girls is a direct-to-consumer beauty brand that leverages community feedback to develop cosmetics tailored to multiethnic beauty consumers. For more on MFMG Cosmetics and show notes: https://www.shopify.com/blog/mfmgcosmetics-productsTune in to learnHow to turn a blog in to a businessWhy is a brand book important and what you should include inside your brand bookWhat she did after losing an Instagram account of 100,000 followers Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you’ll learn from a Chief Growth Officer how to drive growth to a social enterpriseSweet Beginnings makes the beelove® family of all-natural line of raw honey and honey-infused body care products. For more on Sweet Beginnings and show notes: www.shopify.com/blog/sweetbeginnings-growthTune in to learnHow does having an online store affect offline salesHow should Chief Growth Officer spend their timeWhat you get out of one-on-one customer interviews that you can’t get out of surveys Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.