Shopify Masters

We chat with Marissa Groots from STIL on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.  STIL a company that aims to design organizational products that inspire women to feel, work, and find their best selves. For more on STIL and show notes: www.shopify.com/blog/stil-marketing  Tune in to learnHow she was able to sell out her first production run using her life savings  Why the moved from focusing on big influencers to featuring their customers into brand ambassadors How she turned a seasonal business into predictive and stable revenue throughout the year   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, we chat with Dean Legg of PureChimp about social media ads and how to achieve high conversion rates in a saturated market.  PureChimp sells Feel good Japanese matcha green tea and  100% natural skincare. For more on PureChimp and show notes: https://shopify.com/blog/purechimp-social-ads Tune in to learnHow to increase your conversion rateWhat to do when you see a lot of competition entering your marketThe pros and cons of the different paid advertising platforms Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from entrepreneurs how they built and scale an online business by only using Instagram.Healthish sells health-based products that help you live a 'healthish' lifestyle. For more on Healthish and show notes: https://www.shopify.com/blog/healthish-influencer-marketing  Tune in to learn What is a golden trifecta rule for choosing products How to identify Influencers to do Instagram influencer marketing What is an ideal Influencer marketing deal  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

You'll learn from an entrepreneur on how they built a 7 figure T-shirt business and how they differentiated in a saturated market. Tumbleweed TexStyles is a Texas-inspired lifestyle apparel brand that was started by two high school teachers with a passion for fashion, music, outdoors, food and culture. For more on Tumbleweed TexStyles  and show notes: http://shopify.com/blog/tumbleweed-texstyles-side-hustle  Tune in to learn What should T-shirt entrepreneurs not to waste their time and money on How to test and design before moving into production What is the best time to email your customers  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at street markets to operating 13 locations, The Elliot brothers had to pivot quickly when the impacts of COVID-19 closed their restaurants’ doors.For more on Pizza Pilgrims and show notes: https://www.shopify.com/blog/blog/pizza-pilgrims-pivotIn this episode you will hear: How Pizza Pilgrims transited from a street vendor into a chain of restaurants How to establish employee retention programs within the hospitality industry The process of creating mailable pizzas and moving a restaurant online  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll hear from: Chris Meade from CROSSNET on how they experienced a 500% increase in salesJess Ekstrom from Headbands of Hope on their masks donation programGamal Codner from Fresh Heritage on tripling  their marketing budgetFor more on our guests and show notes: https://www.shopify.com/blog/shopify-masters-catch-up-2   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine Leconte  shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube. Justine is a French fashion designer creating ethical clothing for all body types. For more on Justine Leconte and show notes: https://www.shopify.com/blog/justine-leconte-youtube  Tune in to learn Why fast fashion is a bad business model How to grow your YouTube channel to your first 1,000 subscribers How to create a giveaway that generates a lot of attention  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

You'll learn from an entrepreneur who launched his passion project and eventually became a 7 figure business. State Bicycle creates direct to consumer bikes that are simple, stylish, and affordable. For more on State Bicycle and show notes: https://www.shopify.com/blog/state-bicycle-partnerships Tune in to learn Why you need to invest in quality control if you want to build multi-decade brand Why there’s good revenue and bad revenue and how to tell the difference How to get big brands like The Wutang Clan and The Simpsons to collaborate with you   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

You'll learn from an entrepreneur who built a luxury hot sauce brand through an Instagram account. Truff is a truffle hot sauce with an upscale but personable aura.  For more on Truff and show notes: https://www.shopify.com/blog/truff-social-media  Tune in to learnHow they grew an Instagram account from 0 to 10,000 in just a few monthsWhy the teased their product to their audience before ever launching itWhat is an influencer seeding program and how it can make or break your product launch  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment. BluMaan is a range of men's hair products created with input from the BluMaan Community. For more on BluMaan  and show notes: https://www.shopify.com/blog/blumaan-communityTune in to learn How to build a community before building a product The suprising and underutilize dbenefits of builindg a good relationship with your manufacturers Why they are moving away from influencers that do product reviews of products in their industry  Did you know that you can buy shipping labels for your orders at home and print them with a regular printer, get shipping insurance within the United States, and receive discounted shipping rates with certain carriers with Shopify Shipping? There are no additional fees, carrier account, or app required– this is included with your Shopify plan. So check out Shopify Shipping today at  shopify.com/ship for more information. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.