

Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books

Dec 9, 2021 • 23min
A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail | Bushbalm Miniseries EP 5
To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from scaling an 8-figure skincare brand. Tune in to hear: The initial mistakes that taught valuable lessons for David A 10,000 unit failure and how David solved it The mindset and mental wellbeing that helps David to face failures
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8 snips
Dec 7, 2021 • 56min
How This Energy Drink Maker Raised Over $1 Million For Its Cause
You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How do you make sure that customers are aware of your differentiators when you're in a crowded marketplaceWhy they made a near-fatal mistake by going first into retail and how the transition to ecommerce saved their businessWhat multi-point content strategy and how they use it to drive tons of organic traffic
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Dec 2, 2021 • 35min
Bootstrapped to 8-Figures: How a DTC Skincare Giant Does Finance | Bushbalm Miniseries EP 4
To watch this episode on our YouTube channel: https://youtu.be/FIUj2NvzpJsDavid Gaylord of Bushbalm will share all the nitty-gritty deals of how the team makes their financials make sense as they bootstrapped into an 8-figure skincare brand, tune in to learn: The initial set up for finances and banking accounts How they worked past traditional banking limitations The process of pitching on national TV Crucial financial practices for managing a business
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Nov 30, 2021 • 54min
How This Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sales
You'll learn from an entrepreneur who manages her business using EOS or "Entrepreneurial Operating System"For more on Encircled and show notes: https://www.shopify.com/blog/encircled-operations?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn What is it like to work with a technical designer to create your products What is the Entrepreneurial Operating System Her experience going on Dragons Den and its impact on her business
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Nov 25, 2021 • 45min
The Marketing Strategies that Turned a $900 Investment into an 8 Figure Business | Bushbalm Miniseries EP 3
To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0David Gaylord will share key lessons he's learned while marketing Bushbalm: Three essential components of the marketing stack for new businessesRule of thumb for allocating marketing spendWays to scale your brand using public relations
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Nov 23, 2021 • 1h 1min
How This Pet Accessories Maker Expanded by Producing an Online Course
You'll learn from these two entrepreneurs how they made collars that cats love to wear. For more on Supakit and show notes: www.shopify.com/blog/supakit-online-course?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn How to identify which projects to abandon and which to keep Why entrepreneurship is not always about acting fast Why they made a digital course for their product line
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Nov 18, 2021 • 38min
Product Development Process of an 8-Figure Skincare Company | Bushbalm Miniseries EP 2
To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc David Gaylord, the co-founder of Bushbalm will share the product development learnings of: Ideation for their first hero product Finding the ideal production partner and how they work with chemists Incorporating data and marketing trends into product development How to manage large orders from retail partners For more on Bushbalm and transcript: https://www.shopify.com/blog/bushbalm-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
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Nov 16, 2021 • 53min
How This Gender-Defying Clothing Company is Tailoring its Operations
You'll from these two entrepreneurs how looking for clothes for their wedding started a gender-defying clothing company. For more on Kirrin Finch and show notes: https://www.shopify.com/blog/kirrin-finch-operations?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The big surprise when these entrepreneurs did their market research for the first time Why you should have 1 flagship product when you do not have experience in an industry What is a Fit Party and why you should hold one when creating a clothing brand
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Nov 11, 2021 • 41min
How Bushbalm Grew From a $900 Side Hustle into an 8 Figure Business | Bushbalm Miniseries EP 1
Watch on Youtube: https://youtu.be/7Plih4Fp9o8Read on Shopify: https://www.shopify.com/blog/bushbalm-business-journeyBushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Nov 9, 2021 • 41min
How This Seafood Company Scaled 6X While Managing Logistical Hurdles
Subscribe to the brand new Shopify Masters YouTube Channel: https://www.youtube.com/shopifymastersLearn from an entrepreneur who left his city life and marketing firm behind to start a fresh seafood company in Maine. Mark Murrell shares his business journey and the key lessons he's learned along the way of scaling his business by 600% during COVID. For more on Get Maine Lobster and show notes: https://www.shopify.com/blog/get-maine-lobster-crm?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.