

Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books

Feb 8, 2022 • 53min
How This Founder Scaled A Fitness Business to Over $20 Million in 2 Years
You'll learn from an entrepreneur how he built a $20 million exercise equipment business in less than 2 years. For more on Zeno Gym and show notes: https://www.shopify.com/blog/zeno-gym-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The most effective way to achieve balance when running multiple businessesThe pros and cons of creating and selling an app with your physical productThe difference between a landing page versus a product detail page
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Feb 1, 2022 • 49min
From eBay to Shopify: This Tech Reseller Achieves 6-Figure Monthly Sales
You'll learn from an entrepreneur how he transitioned from eBay to their own website and is earning $100,000 a month. For more on RenewedMacs.com and show notes: https://www.shopify.com/blog/renewedmacs-ebay-migration?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How they transitioned from selling exclusively on eBay to their own website What are the assets you can bring over from eBay to your own website How to use LinkedIn to bring more traffic and sales to your store
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Jan 25, 2022 • 29min
How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands
Learn the insights of this serial founder and investor on: How to launch a brand with buzz and scale it beyond 8-figures What this Shark Tank investor looks for when reviewing pitches Why a strong CSR agenda and dedication to sustainability is a mandate for all businesses that he runs For more on Blazar Captial and show notes: www.shopify.com/blog/blazar-capital-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
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Jan 18, 2022 • 58min
Chew On This: How This Functional Gum Maker Crushed Its Crowdfunding Goals With Reddit
You'll learn from two entrepreneurs who started a nootropic energy gum and crushed their crowdfunding goal. For more on Neuro and show notes: https://www.shopify.com/blog/neuro-reddit?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to build a business relationship with manufacturers before you have customers How they are able to achieve a 30%+ repeat purchase rate How to use sampling to get customers to try out your product for the first time
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Jan 11, 2022 • 59min
How This Menswear Company Worked Past Major Breaking Points To Scale
You'll learn from an entrepreneur who took 3 years to get his unique business to take offFor more on Teddy Stratford: https://www.shopify.com/blog/teddy-stratford-customer-education?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Tune in to learnHow a Thai police officer gave him his business idea How to overcome potential customers thinking that their product is weird How to find a marketing agency that is aligned with your interests
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Jan 4, 2022 • 52min
How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching
You'll learn from these entrepreneurs how they use their industry experience to start a 100% plant-based instant ramen startupFor more on immi and show notes: https://www.shopify.com/blog/immi-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How they built a private community thousands of people even before launching their product The 6-figure inventory setback that almost ended their business The dangers of catering content too much towards your demographic
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Dec 21, 2021 • 53min
How a Microbiome Company Runs a 7-Figure Ambassador Program
You'll learn from an entrepreneur how their ambassador program became a 7-figure channel for their company. For more on BIOHM Health and show notes: https://www.shopify.com/blog/biohm-health-ambassador-program?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why are supplement businesses cost-efficient to get into How to build significant demand for your product through PR before launching What is RFM analysis and how it increased their LTV almost 40% over the last year
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Dec 16, 2021 • 43min
How an 8-Figure Business Builds its Teams and Culture | Bushbalm Miniseries EP 6
To watch this episode on our YouTube channel: https://youtu.be/A80MvBhKSeoDavid Gaylord of Bushbalm brings on guests Rachel Kerr and Tim Burns to chat about all things team and culture. The trio reflects on what they did to build an 8-figure business while seeking talent and crafting the culture they envisioned. Tune in to hear: How two friends transitioned from coworkers to business partners When to hire your first full-time employee and when to outsource for external talent What rituals and meetings structure the 8-figure business
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Dec 14, 2021 • 58min
A Life Altering Diagnosis That Inspired A Luxury Skincare Company
You'll learn from an entrepreneur how she built a black-owned, luxury brand. Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin and hair caused by illness, medications, and environmental stressors. For more on Beneath Your Mask and show notes: https://www.shopify.com/blog/beneath-your-mask-bootstrapping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How this entrepreneur used her own traumatic experiences to build a business that helps others going through the same experience How do you make sure that contractors and employees are creating content that matches the voice and vision of your brand The specific ecommerce challenges when running a luxury Black-owned brand
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Dec 9, 2021 • 23min
A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail | Bushbalm Miniseries EP 5
To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from scaling an 8-figure skincare brand. Tune in to hear: The initial mistakes that taught valuable lessons for David A 10,000 unit failure and how David solved it The mindset and mental wellbeing that helps David to face failures
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