Shopify Masters

For more on Better Booch and show notes: https://www.shopify.com/blog/better-booch-farmers-markets-capital-funding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcasthttps://www.shopify.com/blog/better-booch-farmers-markets-capital-funding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Sometimes, in order to secure the capital you need to start your business, you have to look beyond typical crowdfunding and kickstarter campaigns. Robin Axon, Managing Partner at Mantella Venture Partners and an early stage investor in QuickPlay Media, Ritual, and Shoppe AI, stops by to share his tips for locking down the money you need to finally launch the business of your dreams. For more on Robin Axon and show notes: https://www.shopify.com/blog/robin-axon-vc-funding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclusive community on and offline, as well as future plans for Rare Beauty.https://www.shopify.com/blog/rare-beauty-brand-storytelling?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Kamil Sattar has made a name for himself as The Ecom King on YouTube, where he teaches aspiring entrepreneurs how to start their own online businesses. In this live episode of Learn with Shopify and Shopify Masters, Kamil shares tips on finding products, suppliers, and building an audience on TikTok. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey shares her drive for staying consistent with creating content for Blogilates for over a decade, the design process for her athleisure apparel brand POPFLEX, and the business lessons she’s learned along the way. For on POPFLEX and show notes: https://www.shopify.com/blog/popflex-product-design?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of the Learn with Shopify mini series we chat with Aaron Zack, the former vice president at Propeller Coffee Co to learn strategies for pivoting a wholesale food and beverage company online and the marketing tactics that helped to build and scale this arm of the business. For more on Propeller Coffee and show notes: https://www.shopify.com/blog/propeller-coffee-customization?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, Nordstrom, and Anthropologie. Michelle shares her journey and strategies for scaling lovable brands and bootstrapping a startup.   For more on Floral Street and for show notes: https://www.shopify.com/blog/floral-street-fragrance-mixing-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Propeller Coffee has always done a lot of things at once. Even its headquarters — a 10,000 foot-space near downtown Toronto — has a roasting facility, cafe, event space, coffee lab, education space, and warehouse. But when the pandemic hit and its wholesale business dried up, Propeller Coffee Co. had to quickly innovate its direct-to-consumer approach.For more on Propeller Coffee Co. and show notes: https://www.shopify.com/blog/propeller-coffee-wholesale-and-dtc Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, we’re in London, UK, chatting with, Raquel Acosta the ceramist and owner of Glaze Me Pretty. Raquel shares how her pottery hobby became a profitable business, how she uses Instagram to grow her sales, and what it takes for you to build a social following. For more on Glaze Me Pretty and show notes: https://www.shopify.com/blog/glaze-me-pretty-career-pivot?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

ChocoSol is a bean-to-bar chocolate social enterprise that creates delicious stone-ground treats with cacao sourced directly from the communities of Oaxaca and Chiapas, Mexico. Using energy-efficient techniques, founder Michael Sacco has engendered an entirely regenerative and sustainable chocolate recipe. Since its inception, ChocoSol has surpassed $2 million in annual sales, and  continues to grow by 20% each year. For more on ChocoSol and show notes: https://www.shopify.com/blog/chocosol-regenerative-chocolate ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.