

Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books

Jun 21, 2022 • 24min
How Stonemaier Games Went From Crowdfunding Campaigns To A Multimillion-Dollar Business
Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order. Our collab series with Learn With Shopify is coming soon in July, subscribe to the Youtube Channel at: https://www.youtube.com/c/learnwithshopify?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Learn how Stonemaier Games launched successful crowdfunding campaigns, found the ideal manufacturing partner, and built a strong online community.For more on Stonemaier Games and show notes: https://www.shopify.com/blog/stonemaier-games-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
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Jun 14, 2022 • 26min
Secrets To Building A Referral Program That Actually Works
Tune into this episode to learn: How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals. How the company’s appearance on Shark Tank has impacted their business—despite not signing a deal.Why joining the 500 Startups accelerator helped Pluto Pillow expand their network of entrepreneurial peers and supercharge its growth with venture capital fundingFor more on Pluto Pillow and show notes: https://shopify.com/blog/pluto-pillow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
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Jun 7, 2022 • 28min
How XO Marshmallow Used Community Building to Grow Their Business
Tune into this episode of Shopify Masters to learn: How XO Marshmallow generated the initial buzz for their business using PR and traditional media. How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

May 31, 2022 • 29min
How MiiR Stays Profitable While Giving Back $3 Million Dollars
Tune into this episode of Shopify Masters to learn: The design principles that allowed MiiR to stand out in a crowded market How to build a business framework that allows for growth and impact Building in transparency through annual reports to update customers on the impact they are creating For more on MiiR and show notes: https://shopify.com/blog/miir?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

May 26, 2022 • 28min
Selling on TikTok: How Fireflyslime Turned Content into Sales
Tune into this podcast to learn: How to create product launches to a sold-out audienceCreating contentFor more on Firefly Slime and show notes: https://www.shopify.com/blog/fireflyslime?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

May 24, 2022 • 22min
How The Body Deli Built an Email List with 100K Subscribers
Explore how The Body Deli gained celebrity traction and major press coverage, their effective email marketing strategy, the balance between sales and customer value, and the significance of advanced planning in business success.

May 17, 2022 • 29min
How Elle Liu Turned a Rough Night’s Sleep into a Successful Ecommerce Brand
Elle Liu was a hot sleeper so the idea for Eucalypso grew out of her own personal need. When she couldn’t find a product to fit that need, she knew there was a gap in the market that her idea could solve—and that she was the perfect one to test it out.For more on Eucalypso and show note: https://www.shopify.com/blog/eucalypso-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

May 12, 2022 • 1min
Shopify Masters Trailer
Starting May 17, Shopify Masters will start to sound a lot different. Tune in each week to Felix Thea and Shuang Esther Shan as they bring you stories from Shopify founders. You can expect focused interviews, tighter storytelling and elevated audio production. If you like what you hear, let us know! Make sure to leave a comment wherever you get your podcasts. And don't forget to visit Shopify's podcast page to start your own store. There's a 14-day trial waiting for you. Thanks for your support.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

May 10, 2022 • 47min
How to Get Out of a Bad Contract: Boxraw’s Founder Shares His Secrets
BOXRAW's founder Ben Amanna noticed the lack of dedicated clothing for boxing and decided to start his own brand. For more on BOXRAW and show notes: https://www.shopify.com/blog/boxraw-social-media?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn: How to launch to an enthusiastic community Recovering from a failed partnership Process of selecting the ideal manufacturing partner
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May 3, 2022 • 37min
Only $150 Left In The Bank Account: How This Business Bounced Back
Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. After fruitless attempts at rehab, he took his health into his own hands and discovered the benefits of bone broth. After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world.For more on Bluebird Provisions and show notes: https://www.shopify.com/blog/bluebird-provisions-digital-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune into this episode to learn: How this company only had $150 left in the bank account and bounced back The process of pivoting online as a food company Creating products with shipping and costs in mind
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.