

Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books

Nov 2, 2021 • 1h 3min
Break One Rule and Break It Hard: Disrupting the Soda Industry with a Healthy Spin
You'll learn from these two entrepreneurs how they disrupted the soda industry by making it healthy. For more on Olipop and show notes: https://www.shopify.com/blog/olipop-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why nutrition is important for entrepreneurs What it means to break one rule and break it hard when it comes to creating new products The big downside when it comes to overvaluing data
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Oct 26, 2021 • 58min
Brought Back to Life: How Pantee Uses Deadstock to Upcycle the Fashion Industry
In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear. For more about Pantee and show notes, visit: https://www.shopify.com/blog/pantee-upcycling-fashion/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learnHow to approach building a business when you have no background in the industryWhy being outsider in an industry is an advantageThe hardest problems to overcome during the product development stage
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Oct 19, 2021 • 51min
How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model
In this episode, you'll learn from an entrepreneur who eliminated" Big Retail" out of their business model and continued to thrive. For more on Dropps and show notes: https://www.shopify.com/blog/dropps-customer-education/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The most useful insights from transitioning from brick and mortar to ecommerceHow climate change played a role in the growth of their businessThe two most important types of people to talk to before developing new products
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Oct 12, 2021 • 46min
Finding Sweet Success with Sugar Free Beverages
You'll learn how one entrepreneur has continually adapted to the realities of COVID—and still managed to find success along the way. For more on Swoon and show notes: https://www.shopify.com/blog/swoon-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn How to find and work with flavor scientists to help with your food or beverage brandHow sampling events teach you exactly how to market your productsWhat are the most important questions to ask when vetting new manufacturing partners in the food and beverage world
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Oct 5, 2021 • 53min
The Secret Recipe to Scale a DTC French Bakery
You'll learn from an entrepreneur the step-by-step process started a French dessert store online. For more about Pastreez and show notes: https://www.shopify.ca/blog/pastreez-email-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to build an email list if you started your business offline How to deliver a wow factor to the unboxing experience How do you maximize profit margins for your products
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Sep 28, 2021 • 53min
How Masks For Dogs Landed a Deal on Shark Tank
You'll learn from an entrepreneur who started a business that sells a product that doesn't exist in the market. K9 Mask is an air filter mask maker for dogs designed for health protection against air pollution. For more on show notes and K9 Mask: www.shopify.com/blog/k9-mask-shark-tank Tune in to learn How to work with a manufacturer when you are creating a product that has never been made before How to market a product that people don't know exists His experience after a successful appearance on Shark Tank
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Sep 21, 2021 • 42min
Stirring up the Cereal Market and Pouring into National Grocery Chains
You'll learn from an entrepreneur how they built a 7-figure healthy cereal brand for Kids in a matter of 2 years. Three Wishes Cereal is a high protein, low sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern-day clean ingredients. For more on Three Wishes Cereal and show notes: https://www.shopify.com/blog/three-wishes-cereal-retail-partnerships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn How to decide what to change and what to keep when you are innovating on an existing product How they were able to get into Sprouts, Whole Foods, and Wegmans early in their businessThe most important changes they made to their website to make purchasing frictionless
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Sep 14, 2021 • 43min
The Preordering Model that Scaled a Hobby Into a Business
You'll learn from an entrepreneur who built an amazing business out of her hobby of weaving and yarns. Gist Yarn is a yarn shop that inspires a growing community of weavers with quality weaving yarn, fresh pattern designs, and a warm and welcoming spot to find your weaving home. For more on Gist Yarn and show notes: https://www.shopify.com/blog/gist-yarn-preorderTune in to learn The pros and cons of turning a hobby or passion into a business The most important skillsets to learn when you are transitioning from passion project into a business The best way to drum up demand for your product when you are building a pre-launch list
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Sep 7, 2021 • 46min
How Camille Brinch Went from Maker to Multimillion Jewelry Brand
Camille Brinch is a Danish jewelry designer that went from creating pieces in her parents' backyard to building a multimillion-dollar brand with her brother, Daniel. For more on Camille Brinch and show notes: https://www.shopify.com/blog/camille-brinch-brand-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn: The strategy that scaled Camille Brinch while maintaining a personal touch in all their interactions How the company runs Black Friday without discounting Camille Brinch's plans for entering the physical retail space
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Aug 31, 2021 • 59min
Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online
For more about the Shopify contest for ultimate home business setup visit: https://www.shopify.com/prize You'll learn from a seasoned entrepreneur who turned a brick-and-mortar store into a digital business. FireCreek Snacks sells better-for-you protein snacks that are the perfect marriage between clean ingredients and exceptional taste. For more on FireCreek Snacks and show notes: https://www.shopify.com/blog/firecreek-snacks-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to know when you should continue investing in your business versus trying something else How do you identify the kind of customer you want to sell to How they get free publicity for their brand
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.