

Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books

Aug 24, 2021 • 49min
Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear
You'll learn from an entrepreneur who built a successful DTC brand for menswear. Mack Weldon is a pioneer direct to consumer and a one-stop destination for men's essentials. For more on Mack Weldon and show notes: https://www.shopify.com/blog/mack-weldon-dtc?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why they made a big bet with a huge launch with an expansive product line and influencers right from the beginning How to identify amazing agencies to help you grow your business What they did to sell out during their first launch
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Aug 17, 2021 • 44min
Threading Together Inclusivity and Functionality to Build a 7 Figure Activewear Brand
You'll learn from these entrepreneurs how they built a 7-figure brand by creating for functionality and ensuring all shapes and body types are included in their offering. Active Truth is an activewear brand that celebrates all women regardless of their size, shape or stage of life. For more on Active Truth and show notes: https://www.shopify.com/blog/active-truth-inclusive-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How these two entrepreneurs spent their initial $20,000 investment How working with an influencer became a game-changer for their business How to amplify your social proof and reviews to get more sales
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Aug 10, 2021 • 47min
Recipe for Differentiation in the Crowded Nutrition Industry
You'll learn from an entrepreneur how he highlights the differentiating factors of their products to stand out from the competitionPromix sells premium nutrition products made with farm direct ingredients designed to support your optimal health & performance.For more on Promix and show notes: https://www.shopify.com/blog/promix-differentiation?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to figure out what your customers care about Why it's important to look out for new addressable markets The lessons learned from working with the wrong projects and people
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Aug 3, 2021 • 34min
Uphill Growth: The Charitable Bike Brand that’s on Track to 7-Figure Sales
The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK.For more on The Bike Project and show notes: https://www.shopify.com/blog/the-bike-project-social-impact?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn: Why financial foundation is extremely important for charitable organizations How to incorporate content within sales funnels Why changing the business model is needed as you scale
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Jul 27, 2021 • 49min
A Scientist’s Approach to Hydration—and Recurring Revenue
You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant is a consumer wellness brand with a focus on function and proper hydration to provide holistic wellbeing. For more on Hydrant and show notes: https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why being a perfectionist is a big mistake especially during the product development phase What is a multivariate analysis and why it is essential for targeting customers The changes you need to make when transitioning from 'website-only' to 'omni-channel'
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Jul 20, 2021 • 53min
The Science Behind Building a Profitable Business
You'll learn the rules of thumb from building a successful business from a serial entrepreneur. For more on Beast and show notes: https://www.shopify.com/blog/beast-inventory-management?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn Why starting a company is more like a science than an art these days What are the most important systems you should build for your business How to use customer feedback and the marketplace to determine what products to create next
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Jul 13, 2021 • 49min
How Many YouTube Subscribers Does It Take to Make Six Figures?
You'll learn from an entrepreneur on how she built a business to reach the first six-figure mark by having authentic conversations with her audience. Tailored Beauty sells quality ingredient beauty products that are safe for all ages. For more on Tailored Beauty and show notes: https://www.shopify.com/blog/tailored-beauty-social-ads Tune in to learn Why manufacturing is the most important skill to master early on How many followers and subscribers they had before hitting the six-figure mark Why it's dangerous to think that your customers think or behave like you
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Jul 6, 2021 • 46min
The YouTuber Who Built an 8-Figure Fragrance Company
Jeremey Fragrance is the go-to fragrance reviewer on YouTube, with over a million subscribers. Along with his brother Kamil, they built Fragrance One and presold a million in sales on its first launch. Fragrance One creates the highest quality fragrance for any situation so you can get endless compliments throughout your day. For more on Fragrance One and show notes: https://www.shopify.com/blog/https://fragrance-one-youtube Tune in to learn How to turn an influencer business into a scalable product business What they do to get a 30% repeat purchase rate The pros and cons of working with family members
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Jun 29, 2021 • 28min
How Sarah’s Scribbles Went From Viral Comic to Creative Franchise
Sarah’s Scribbles has gathered close to 4 million fans on Instagram while Fangs was read over 38 million times. Sarah Andersen, the artist behind both pieces of work shares how she manages her business and creative process. For more on Sarah Andersen and show notes: https://www.shopify.ca/blog/sarahs-scribbles-merch Tune in to learn: The key qualities that Sarah looks for in her publishing and business partnersThe process of turning a viral comic into published booksAnd the way Sarah approaches merch to make it authentic to her audience
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Jun 22, 2021 • 43min
How the Sustainable Brand Beloved by British Royals is Supporting Underprivileged Children
You'll learn from Paul on how he and his brother built a travel brand that gives back to underprivileged children in countries that were struck by the 2004 tsunami. Gandy's International is a sustainable outdoor travel clothing brand that gives back to underprivileged children by building kids' campuses all around the world. For more on Gandys International and show notes: https://www.shopify.com/blog/gandys-international-impactful Tune in to learn How to vet charities before partnering with them Why they aim for a 60% margin on their products How to determine if a content creator is a good fit for your brand
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.