

Shopify Masters
Shopify
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Episodes
Mentioned books

Feb 28, 2023 • 45min
100+ Product Updates from Shopify and What They Mean for You
Shopify released more than 100 product updates in February 2023. From checkout to PoS and everything in between, Shopify's Vice President of Product - Glen Coates - and Vice President of Product Marketing - Desiree Motamedi - have the 4-1-1 on everything you need to know about Winter Editions 2023. They also dispel some myths about Shopify and share how their team tackles some of the biggest challenges in e-commerce today.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Feb 23, 2023 • 34min
Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time
Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers tips on Kickstarter campaigns, and dives deeper into her journey of reclaiming her culture through building a business.For more on Fly by Jing and show notes: https://www.shopify.com/blog/fly-by-jing-reclaiming-culture
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Feb 21, 2023 • 49min
Harley Finkelstein: How Entrepreneurs Can Win in a Time of Uncertainty
In this episode of Shopify Masters, we are joined by Shopify's president to chat about the current economic climate and the opportunities available to entrepreneurs in 2023.
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Feb 16, 2023 • 27min
Homeboy Employs Former Gang Members. Here’s Why You Should, Too.
Even nonprofits are on Shopify. In this episode of Shopify Masters, CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various businesses, including a bakery and café.For more on Homeboy Industries and show notes: https://www.shopify.com/blog/homeboy-industries-creating-job-opportunities
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Feb 14, 2023 • 33min
Building Different Streams of Income as an Artist
In the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters, Maurice shares how he opened a flower and coffee shop in Los Angeles to make his art more accessible to everyone and create new streams of income.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Feb 9, 2023 • 33min
The Plant-Based Chicken Brand Taking Over LA
Ross Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is daring to fix the chicken industry.For more on Daring and show notes: https://www.shopify.com/blog/daring-plant-based-chicken-celebrity-endorsements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Feb 7, 2023 • 26min
Why the Best Time to Start a Business is During a Recession
Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters, Ely explains how he started a bike and outdoor gear company amid a recession, and why it’s actually beneficial to do the same.For more on Retrospec and show notes: https://www.shopify.com/blog/retrospec-starting-in-a-recession
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

9 snips
Feb 2, 2023 • 22min
From Fairs to Big Retailers: How to Scale Your Craft
P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and continues to nurture her passion for making things.For more on P.F. Candle Co. and show notes: https://www.shopify.com/blog/pf-candle-scale-your-craft
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jan 31, 2023 • 33min
Why Meghan Markle Starts Her Day With This Beverage Brand
Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage industry. For more on Clevr Blends and show notes: https://www.shopify.com/blog/clevr-blends-traveling-bar-investors?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastUnderstand your customers’ journey better by filling out our target personna journey map, available for FREE download: https://bit.ly/44AnjWT
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Jan 26, 2023 • 29min
The Key To Setting Yourself Apart In The Automotive Industry
Shock Surplus helps unique drivers reach their own car goals by offering premium shocks and suspension parts for any car. Based in Los Angeles, California, Sean Reyes founded Shock Surplus back in 2014 and now operates one of the largest companies in the automotive industry, reaching a little over $25 million in revenue each year.For more on Shock Surplus and show notes: https://www.shopify.com/blog/shock-surplus-automotive-industry-meets-tech%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.