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The Playbook for Companies in Emerging Categories

Jul 18, 2023
28:56
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1
Introduction
00:00 • 3min
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2
The Importance of a Bitter Spirit in Non-Alcoholic Beverages
02:33 • 2min
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3
How to Create a CPG Product That You Want to Taste
04:53 • 3min
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4
How to Create a Positive Drink
07:39 • 3min
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5
How to Brand an Alcohol Bottle
10:46 • 3min
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6
How to Create a Successful Brand
13:47 • 2min
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7
How to Design a Unique Bottle for Your Bar Cart
15:50 • 2min
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8
GIA: A Holiday Limited Edition
17:57 • 2min
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9
GIA Glass: A Point of Convenience and a Holistic Experience
19:33 • 2min
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10
How to Scale a Non-Alcoholic Drink Company
21:54 • 2min
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11
The Carlisle: A Celebratory Moment for Customers
23:31 • 2min
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12
How Gia Is Changing the Drinking Behavior in the Industry
25:52 • 3min
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Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.

For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category

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