GIA Glass: A Point of Convenience and a Holistic Experience

GIA was launched in 2020 and a big issue that we had with the businesses because it was the pandemic. We were not able to sample anyone at any point in time. And also, I feel like the glass is very cool in its design. Was it also another way that it's a little bit of integration on how customers should be enjoying GIA or having like a more holistic experience where I'm using the GIA glass in addition to enjoying a GIA beverage?