

Shopify Masters
Shopify
Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
Episodes
Mentioned books

Apr 4, 2023 • 29min
How Parks Project Scaled to Give Back $2 Million to Parks
Parks Project founder Keith Eshelman wanted to leave parks and trails better for the next generation. He created a mission-driven company that designs outdoor-inspired apparel and gear. Here, he shares how he grew the business to give back more than $2 million to parks.For more on Parks Project and show notes: https://www.shopify.com/blog/parks-project-impact
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Mar 30, 2023 • 40min
Tips for First-Time Food and Beverage Founders from Sanzo
Sanzo founder Sandro Roco shares his inspiration for a sparkling water company, the mistakes he sometimes sees early founders make, and what he’s learned about the food and beverage industry.For more on Sanzo and show notes: https://www.shopify.com/blog/sanzo-food-and-beverage-insights
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Mar 28, 2023 • 35min
The 8-Figure Business Built on Vinyl Records and Subscriptions
Matt Fiedler co-founded Vinyl Me, Please, a subscription-based vinyl-membership business, to give people the tangible connection to music they craved. After the first five years of bootstrapping, the business brought in over $11 million in revenue, and signed up more than 30,000 subscribers.For more on Vinyl Me, Please and show notes: https://www.shopify.com/blog/vinyl-me-please-subscription-business-success%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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Mar 23, 2023 • 32min
Artificial Intelligence: What To Expect For Your Business
Bank of Canada's director of data science Maryam Haghighi joins us for an in-depth conversation on the latest disruptive technologies, and how business owners can use and understand their customer data. For more on Maryam Haghighi & show notes: https://www.shopify.com/blog/maryam-haghighi-bank-of-canada?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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Mar 21, 2023 • 32min
Meet the Brand That’s Blending Social Impact With Wine Tastings
Erica Davis and Catherine Carter founded The Sip, a tight-knit community where members receive curated sparkling wines from all over the world and learn more about the regions and ingredients behind their favorite bottles. For more on The Sip & show notes: https://www.shopify.com/blog/the-sip-representation-in-the-wine-industry%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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Mar 16, 2023 • 29min
From $20,000 in Debt To Building a Brand Loved by Fashion “It Girls”
Lindsey Carter founded SET Active, an activewear brand that blends form and function to make effortlessly comfortable clothing that sells out quickly. Its matching workout sets and lounge gear are extremely popular among the wellness community, and can be seen on “it girls” like Kylie Jenner and Hailey Beiber. For more on SET Active & show notes: https://www.shopify.com/blog/set-active-building-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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Mar 14, 2023 • 28min
How to Take Smart Risks When Starting a Company
Founder Nancy Twine left her career on Wall Street to start Briogeo, a clean hair care company. In this episode, Nancy shares how she managed the risk of starting a company, scored a partnership with Sephora, and secured an acquisition of her brand.For more on Briogeo and show notes: https://www.shopify.com/blog/briogeo-taking-smart-risks
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Mar 9, 2023 • 39min
What Founders Need to Know About the Workforce in 2023
Connie Steele, future of work expert, researcher, and author of The Business Of You, joins us to discuss business trends and how founders can better obtain and retain employees. For more on Connie Steele & show notes: https://www.shopify.com/blog/connie-steele-the-business-of-you?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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Mar 7, 2023 • 38min
Using Your Customer Base to Crowdfund, Rebrand, and More
Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters, Krisi shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.For more on Bird & Blend Tea Co. and show notes: https://www.shopify.com/blog/bird-and-blend-community
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Mar 2, 2023 • 29min
Unsun Cosmetics Paves the Way for Inclusive Sunscreen
Katonya Breaux launched Unsun Cosmetics in 2016 to educate consumers on the importance of sun protection for Black men and women, and to offer a mineral-based sunscreen that was specially developed for darker skin tones.For more on Unsun Cosmetics and show notes: https://www.shopify.com/blog/unsun-cosmetics-inclusive-sunscreen?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.