Shopify Masters

The Pre-Launch Strategy That Helped This Brand Raise $2.8M

Aug 22, 2023
Learn how Hearth Display raised $2.8M through beta testing, customer research, and a pre-order campaign. The podcast discusses building trust with moms, the importance of hardware, scaling up, customer experience, transparency, and improving order-to-ship time.
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Episode notes
1
Introduction
00:00 • 3min
2
Building Trust with Moms: Crowdfunding for a Women-led Business
03:22 • 21min
3
The Importance of Hardware and Its Role in Changing Consumer Behavior
24:13 • 4min
4
Scaling up, Customer Experience, and GoToMarket Software Features
28:33 • 2min
5
Building Trust and Transparency with Customers
30:32 • 2min
6
Next Milestones and Improving Order-to-Ship Time
32:46 • 2min