The Pre-Launch Strategy That Helped This Brand Raise $2.8M
Shopify Masters
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Scaling up, Customer Experience, and GoToMarket Software Features
This chapter explores the difficulties of meeting pre-order demands while delivering a top-notch customer experience. It emphasizes the need to strike a balance between growth expectations and customer satisfaction, and highlights the success of their GoToMarket software in terms of high daily usage and improved labor equity.
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