Building Trust with Moms: Crowdfunding for a Women-led Business

This chapter discusses the strategy of building relationships with moms through Facebook groups in order to market a crowdfunding campaign for a women-led business. The speakers emphasize the challenge of selling to moms, the need to build trust and educate them before launching, and the conversational nature of the Facebook groups. They also highlight the importance of solving moms' problems and the journey of their early adopter customers who patiently waited for two years to receive the product.