The Businessology Show

Joe Koufman is a professional matchmaker. He doesn't typically deal in the business of love (though he has brought 3 marriages together), but his passion for connecting people manifests itself in his company Setup. There, he matches brands with creative agencies that best fit them. He saw an issue with brands not being able to reach beyond the limits of their network, instantly excluding so many excellent agencies. Joe talks with Jason about how his company's process works and what agencies can bring to the table that make them a good fit.

Did you ever think that you could use a song from "Frozen 2" to help you with your management decisions? Neither did we—that is, until Jason sat down with Dave Snowden. Dave is an expert in complexity, and he excels in helping organizations navigate through strategy and decision making. His work on complex adaptive systems theory has positioned him as the sole leader in his field. He leans on some of his experiences to help Jason think through common entrepreneurial complexities. This episode is truly fascinating—Dave is probably among the most unique guests we've ever had!

Jason continues with an educational focus on this episode of The Businessology Show! He's working his way through the Prototype Components Model for Growth (covered in the last episode), this time diving into the Scaling L and the Capacity Exchange Bridge—two critical aspects of agency health. Get these right, and you'll set yourself up for long-term success. Grab a copy of Jason's slides here: http://www.businessology.biz/show/129

This unique episode launches a new initiative. In 2022, the first episode of each quarter (starting with this one) won't feature a guest and will be education-focused. Jason will dissect a key element of your agency's sustainability, beginning with Jason's proprietary Prototype Components Model for Growth. Snag a copy of Jason's slide deck—the secret sauce for your agency's longevity—here: https://bit.ly/33lCB74

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company that helps agencies improve their profitability. He spends most of his days elbow-deep in agency reporting, helping them make the correct decisions based on their data. He and Jason discuss which metrics are critical for agency owners to keep an eye on and how they can leverage tools to maintain profitability. This look at agency health through the numbers lens is a HUGE help for agency leaders—don't miss this one!

You may remember Dan Mall as the co-founder of the Businessology Show, but these days he's at the helm of SuperFriendly Design, a one-of-a-kind creative model that is comprised solely of contractors. Now, most people may sweat at that idea, but Dan is here to break down how he implements healthy rhythms into this unique structure while maintaining an incredibly high level of work quality. It's truly a great listen for all business leaders!

If you're reading this, there's a good chance you've heard of Tim Williams and/or are employing some of his unique wisdoms in your agency right now! He's a marketing veteran with decades of top-notch experience. Tim has been featured or interviewed in several major publications, and his seminars have taken him across the globe. He and Jason have an honest, analytical conversation on growth, specifically the intentionality of growth. If you've got "scale my agency" on your company's road map, you're going to want to tune in.

Bobby Gillespie leads the team at Propr Design in Baltimore, an agency that prides itself on using above-board methods to help solve their clients' branding and growth marketing challenges. He and Jason get personal about what authenticity means and how you can embrace your individual personality while growing a wildly successful agency. This episode is chalked full of agency guidance and personal advice—soak it all in!

Anthony Armendariz, founder and Chief Design Officer at Funsize.co leads the Funsize team with incredible innovation. They operate under (1) the traditional agency model of client service, (2) an Allied Team Model where they match up their teams with in-house teams, and (3) a most recent need to Augment Staff to larger companies.Listed as one of the fastest and most successful companies in Texas by Inc. 5000 (https://stories.funsize.co/funsize-named-among-most-successful-companies-in-texas-by-inc-5000-regionals-909623a8871d), Funsize continues to seek to innovate agencies that serve with some of the most inventive and well known brands, all the while focused on building a culture that truly cares for the Funsize team.Learn more about the complexities they face, what they still don't know, and what the future holds for Funsize!

Meghan Phillips is the founder and CEO of Honey, a creative marketing agency that’s been making waves in the agriculture, food, and beverage industries for nearly a decade. She shares her agency’s growth story with Jason and reminds us that the path to success is never a straight line. Meghan’s story is an excellent example of how creative entrepreneurs can make meaningful changes to sidestep all the obstacles standing in the way of running a flourishing agency.