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The Businessology Show

Latest episodes

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Feb 15, 2021 • 35min

Creating Impact with Empathetic Design Processes with Jon Kolko

"We’re not just making things someone thinks people need, hopefully we’re making stuff people really want and need, ” shares Jon Kolko of Modernist Studio on the unique and distinct work they are doing in their field. In this episode, Jon delves into the importance of curiosity and approaching design through empathy, which then leads to helping their clients envision and get excited about what the future could hold for them.
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Jan 15, 2021 • 34min

Marketing Matchmaking with Joe Koufman

Jason Blumer welcomes Joe Koufman, Founder and CEO of Setup. Setup is a unique organization that specializes in marketing matchmaking. Joe gives us a sneak peek into what being a marketing matchmaker actually entails and the process behind pairing their clients with an agency best suited for their distinct needs.
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Dec 30, 2020 • 35min

Agency Recovery Series with Mickey and Ali of GreenMellen Media

Jason Blumer welcomed Mickey Mellen and Ali Green of GreenMellen to this fourth episode in the Agency Recovery Series! Mickey and Ali share how the market has changed for them and how that has adjusted the ways they serve their clients. They also discussed how their niche hasn't involved picking a particular industry, but rather defining their ideal client. And how this position has uniquely prepared them for the challenges this year held. This episode is part of a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our website [Blumer CPAs](http://www.blumercpas.com/)!
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Dec 15, 2020 • 31min

The Value of Education with Dev Basu

Jason Blumer has an engaging conversation with Dev Basu, CEO of Powered by Search. Dev shares the importance of having a proactive sales process to avoid bending to the client's buying process, which can be uninformed and ultimately fail them. He emphasizes the importance of educating the clients on what they need as part of the sales process, which allows for premium positioning, pricing, and better clients to work with.
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Nov 30, 2020 • 36min

Agency Recovery Series with Anna Love of Stoked

Jason spoke with Anna Love of Stoked Design Firm for the next episode of our Agency Recovery Series. Anna shares how Stoked has readjusted during this year and created an emphasis on caring for companies that want to care more intentionally for their team.This is our third episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your agency with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)!
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Nov 15, 2020 • 37min

Pitch It with Peter Levitan

Jason welcomed advertising legend, Peter Levitan, to the show this week! Jason was able to pick his brain on what "building an unignorable brand" means and how to get noticed in this overly saturated market. Peter shares his journey through the years and what he has gleaned from his vast experience in the advertising world.
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Oct 30, 2020 • 27min

Agency Recovery Series with Marc Avila of 3 Media Web

Jason spoke with Marc Avila of 3 Media Web for the second episode of our Agency Recovery Series. Marc discusses how 3 Media Web is adjusting in this ever-changing climate. He shares how they're focusing on aligning with clients and become their partners.This is our second episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)!
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Oct 15, 2020 • 39min

Selling Value with Phillip J Clayton

Phillip digs into the details of what a brand is and how good brand management increases value. He discusses the human desire to be a part of a belief system and how a good brand crafts that. Jason then delves into the current climate of racial justice and asks Phillip to share his invaluable perspective as a black man in this industry.
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Sep 30, 2020 • 31min

Agency Recovery Series with Blake DuBose of DuBose Web

Jason had the pleasure of welcoming Blake DuBose of DuBose Web in this inaugural episode of our Agency Recovery Series. They dove right in to how DuBose Web has navigated this market and reframed their value. Blake shares how their company handled a big transition a few years ago and how that had prepared them for the unexpected changes of 2020. This is our first episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear about strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpa.com!
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Sep 15, 2020 • 40min

Geeking Out on the Profitability Flywheel with Marcel Petitpas

Jason and Marcel start off discussing how agencies have to navigate this uncertain time and how the ability to pivot and rethink in this new marketplace is vital. Marcel then shares his unique perspective on growth and what efficiently growing an agency means. He digs into the 4 Step Agency Profitability Flywheel they created to use when consulting clients.

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