The Businessology Show

Jason spoke with Marc Avila of 3 Media Web for the second episode of our Agency Recovery Series. Marc discusses how 3 Media Web is adjusting in this ever-changing climate. He shares how they're focusing on aligning with clients and become their partners.This is our second episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpas.com or checking our our website [Blumer CPAs](http://www.blumercpas.com/)!

Phillip digs into the details of what a brand is and how good brand management increases value. He discusses the human desire to be a part of a belief system and how a good brand crafts that. Jason then delves into the current climate of racial justice and asks Phillip to share his invaluable perspective as a black man in this industry.

Jason had the pleasure of welcoming Blake DuBose of DuBose Web in this inaugural episode of our Agency Recovery Series. They dove right in to how DuBose Web has navigated this market and reframed their value. Blake shares how their company handled a big transition a few years ago and how that had prepared them for the unexpected changes of 2020. This is our first episode in a series of month-end specials where we will be bringing on strong agency leaders who have weathered this pandemic and hear about strategies they've employed to navigate this new, ever-changing marketplace. Let us know if we can help your with recovery strategies by reaching out to us at info@blumercpa.com!

Jason and Marcel start off discussing how agencies have to navigate this uncertain time and how the ability to pivot and rethink in this new marketplace is vital. Marcel then shares his unique perspective on growth and what efficiently growing an agency means. He digs into the 4 Step Agency Profitability Flywheel they created to use when consulting clients.

Jason Blumer was able to connect with Charlie Poulson of Americano Design and dig into the fascinating topic of the psychology and behind-the-scenes work that goes into presentation design. Charlie shares the story of moving from a design/branding role in his twenties to now thriving in the unique niche work of designing powerful presentations for clients.

James Rose, CEO of Akura Technology and co-founder of Content Snare, sits down with Jame Blumer on this episode to discuss the nuance of Automation Engineering. He shares how the often difficult task of information exchange with clients has lead to building solutions, such as Content Snare. Jason and James further discuss how human nature plays a role in designing a product and a user interface for two very different groups of people - for the agencies themselves and then for the clients of those agencies.

Jason sits down with Methodical Coffee owners and business partners, Marco Suarez, Will Shurtz and David Baker. They share how their complimentary skill sets led to the thriving partnership they have today and how Methodical Coffee has captured branding being a wholistic approach to business.

Jason speaks with Chase Clymer, founder of Electric Eye, and the host of the Honest Ecommerce podcast, on the process of building an ECommerce agency. Chase shares their journey of moving from a contractor-model company to a solid, committed team of Shopify experts. He describes a marketing strategy they've employed and the way they have built a content engine into their agency through a weekly podcast, Honest ECommerce, where they give advice to their core market.

Jason had the privilege of speaking with Shannon Langrand of Langrand agency, based out of Houston, TX. They discussed the process of how Langrand took the risk to their narrow niche specifically in the healthcare industry. Shannon shares how they crafted their team around that expertise and the importance of building a team model that reflects the promises you make to your market.

Jason Blumer chats with Joe Rinaldi, founder of That Was Clutch, on this episode of the Businessology Show. Joe brings to to the table a creative take on business development and avoiding the one-size-fits-all approach with his clients. He shares how beginning the process with general principles, but then allowing the nuance of each unique owner and client to shape his strategy has been key. They close the episode with discussing how agency math is often misguided and how future non-revenue generating projects are vital to sustainability.