The Businessology Show

Jami Mullikin from Stellar Recruiting joins Jason on the newest episode of The Businessology Show. Jami is no newbie to the marketing, consulting, and ad agency scene—let's just say his resume speaks for itself. Jami and Jason talk about agency leader errors that consultants frequently fix and how Jami's vast agency experience led him to recruiting and consulting. You won't want to miss this interesting episode highlighting how agencies have changed over the past 40 years and what's to come in the future.

Market share, mercantilism, and moral theology. Entrepreneurs, this all involves you. Put on your thinking cap and headphones, it's time to get into the nitty-gritty of macro and microeconomics. Adam Davidson, economic wizard, and author of the best-selling book, The Passion Economy, joins Jason on The Businessology Show to take us all the way back to 4,000 BC with some of the earliest economic theories and how they're directly affecting your services today.

Want to prepare for your agency's future? This episode is as good as gold. Through his coaching engagements and clients, Jason's gathered a mountain of data to inform some can't-miss pieces of wisdom for you and your agency. Listen to this episode if you want to learn how much cash you should save to survive a downturn, what signs indicate your agency is declining, and how to manage a rapidly evolving workforce. Let's do it!

This year was weird. We all get that, right? Some funky things happened across every industry, but advertising, marketing, and creative agencies came across some brand-new challenges that many leaders have never had to address before now. In this solo episode, Jason dives deep into some trends your agency has probably noticed this year and how you can plan to fight back or capitalize on them. Among the biggest challenges is an impending recession. Jason also shares, from an accounting standpoint, how to position your agency to not only survive this economic downturn but to thrive in it. Tune in the find out!

Legendary leader, David C. Baker, joins The Businessology Show to once again share his invaluable agency insights with the world. This time, he reveals the three biggest developments agency leaders need to undergo in order to run a successful agency. Hint: Account Managers and Project Managers are on the hot seat now. Your agency will thank you later! David has plenty of more insights to apply to your agency here: https://www.davidcbaker.com/

"Authority figure. Thought leader. Revolutionary icon. We're just tossing out a few terms we would use to describe today's Businessology Show guest, David C. Baker. His work in the creative and digital space needs minimal introduction, and he's decided to spend an hour talking with Jason about the most challenging aspects of running an agency. ""But isn't every aspect challenging?"" Fair question, astute listener. You'll just have to tune in to discover whether you've got the secret sauce flowing their your agency's veins or not. Learn more about David and what he offers the agency world here: https://www.davidcbaker.com/ "

Even consultants need coaching! Austin Church discovered the secret to selling strategy to strategists, and he's here to share it far and wide. Austin started as a copywriter before moving to brand consulting, all while building an online business and developing an app. So, why is he selling strategy now? Tune in to hear his answer and discover strategies that'll help you achieve better results with less effort. Prepare to walk away with the answers to the following burning questions: what does selling strategy look like on a daily basis? How much should I be charging per session? How you can start working on this valuable process TODAY? Tune in for all the secrets.

The role of project management has evolved as agencies have. Services and deliverables of today are more complex and demanding than they were even a decade ago! It's no secret that finding a competent project manager to join your team, even temporarily, is super freakin' hard. The skillset is so demanding—they have to know enough about everything to be able to communicate and understand the flow of information, among several other things. Galen's expertise is in project management, and he's been working in this world long enough to know what to look for in a project manager. Tune in and check it out before you add that job posting to your website!

There are 20,000 agencies across the U.S. right now. Less than 200 are female-owned. After joining this small group, Christy Hiler and Jean Freeman decided it was time to make some moves to increase that number. They created https://untilyouownit.com/ to first get an accurate head count of female-led agencies and provide support for females looking to purchase or start their own agency. They talk with Jason about why woman-owned agencies are so few and far between, how we can change that, and why we need more in this country. This episode is obviously such an important topic, and we're so grateful for Christy and Jean's efforts in the agency landscape.

Duct Tape Marketing's John Jantsch is a long-time marketing consultant and champion for creative entrepreneurs. Where Jason serves creative financially, John serves them as a guiding light. He talks to Jason about the world of freelance and how those folks can turn their section of the gig economy into a viable form of living. For those looking to lead a team, John also lays out which path is best: entrepreneurship, freelance, or employment. This is a great look into the mind of one of the all-time great marketing minds—don't skip out on this one!