

Small But Mighty Agency: How to Grow Your Agency
Audrey Joy Kwan | Growth Strategist for Agencies
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in. I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode. I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it. My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies. All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity. Let's go!
Episodes
Mentioned books

Jul 21, 2022 • 33min
John Vuong: Leaving the 9 to 5 to Build a 7-figure Marketing Agency
Do you know an opportunity when you see one, and more importantly, are you willing to take that risk? Saying ‘yes’ led this service-based business owner from a 9 - 5 job to a seven-figure business. There’s a saying in entrepreneurship: “you’ve got to jump off the cliff and build your wings on the way down.” Today’s guest did precisely that – with no experience in marketing, he quit his job to launch a marketing agency. His journey to a seven-figure business isn’t an overnight success story; most businesses are not; a success story is made up of time and work that goes unseen. Tune into this episode to learn: How he delivered a marketing service he had no idea how to deliver Starting a service niche business with zero experience The mistakes that helped him get to seven figures Why his zone of genius was both a gift and a hindrance to growth How he uses processes and systems to encourage learning and development in his teamShow LinksWebsite: https://www.localseosearch.ca/LinkedIn: https://www.linkedin.com/in/john-vuong-205b2917/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetRecap the episode, give the listeners a call to action, tease the next episodeHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Jul 7, 2022 • 24min
Dianne McKay: Lessons learned from buying a marketing agency
What inspires someone to buy an existing marketing business? Meet Diane. After selling her successful first business, she decided to return to work by purchasing a marketing agency. Diane shares her decision-making process and what she would do differently if she were to do it again. Plus, hear the strategies she uses to become the go-to agency in her county and the marketing activities to get more clients. Tune into this episode to explore: What motivated her to buy an established agency?How did she transition from employee to owning an agency What would she do differently if she bought an agency again? The approach to building the reputation of her business as a go-to agency for her countyHow she inspires her team to stretch outside their comfort zonesShow LinksMustang Mktg: https://www.mustangmktg.com/LinkedIn: https://www.linkedin.com/company/mustang-marketing/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you on the next one.

Jun 23, 2022 • 22min
Nanci Corrigan: Having the courage to pivot your business
What pivots do you need to make in a business as it grows? All businesses will at some point make a pivot - it's a strategic move that you take to ensure that your business remains viable and profitable. In this episode of the Small But Mighty Agency podcast, meet Nanci, she is an entrepreneur of 25 years; she’s owned and operated an agency and has gone through multiple pivots, including her most recent one, where she pivoted her niche. Tune in to hear how she made the strategic decision to narrow her niche and tap into her wisdom of wins and fails from leading teams for two decades. Show LinksC3inc: https://c3inc.ca/LinkedIn: https://www.linkedin.com/in/nancicorrigan/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Jun 9, 2022 • 27min
Allie LeFevere: Humor is the most underrated competitive advantage in marketing
When you think of a niche for your business, you might naturally consider a specific industry or market. But a niche isn’t always an industry; it can be a service you offer. Case in point, meet Allie LeFevere, the co-owner of Obedient Agency.Their niche is humor, and they help grow brands that make people laugh. In this episode, we explore the creative process to generate humour-driven marketing and how this agency owner protects the greatest asset of creativity while on the path to building a seven-figure business. Tune in to learn more about: The creative process to generate humour driven marketingHow she creates space in her business to generate wildly creative ideas Why having a well-oiled machine helps her stay in the creative laneHow her business partnership thrives despite differences Show Links–Obedient Agency: https://www.obedientagency.com/–LinkedIn: https://www.linkedin.com/company/obedient/–Instagram: https://www.instagram.com/obedientagency/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank you for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you at the next one.

May 26, 2022 • 20min
Kait Dinunzio: Leadership and growing her consultancy into an agency with apprentices
If there’s one constant in owning a business, it’s getting comfortable with change. As business owners, we need resilience in the face of change, whether changing business models, shifting marketing strategies, or building a team. Change isn’t just about us, “the business owner”; it affects the people in our business. Leaders effectively managing their teams in an ever-changing environment is vital to business success. Today on the podcast, we explore best practices for change management and change leadership. And suppose you're wondering how to scale a consultancy. In that case, we explore how this change management consultant is growing into an agency by building up apprentices and confidently letting go of the client-facing role in her business. In this episode of Small But Mighty Agency: How do leaders manage their business in an ever-changing environmentWhy change leadership principles, not just change management is vitalGrowing her consultant into an agency through apprenticeship How she confidently let go of the client-facing role in her business Show Links-Helios Consulting: https://www.heliosconsulting.ca/-Kait Dinunzio LinkedIn: https://www.linkedin.com/in/kaitdinunzio/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

May 12, 2022 • 19min
Taralyn Carver: Solopreneur to agency owner in 10 months
Is it easier to start an agency when you’ve worked for agencies most of your career? The answer isn’t a straightforward yes or no. Running an agency requires more than just doing the work of servicing clients; it requires building a profitable and sustainable business. Taralyn and her partner went from solopreneur to an agency owner in 10 months with 23 clients and quickly grew to a team of six people. In this episode, we explore the different thinking required to go from working in the business to ON the business, and we talk through how the things that got them here won’t get them where they want to go. Show LinksBold Lip: https://boldlip.ca/LinkedIn: https://www.linkedin.com/in/taralyncarver/Instagram: @boldlip.creativeGrab Your FREE Mighty Pod Team Model This episode is brought to you by the Mighty Pod Model What if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeIf you want a multiple six-figure and beyond service business that won’t sink when you stop working? Build a Mighty Pod Model that scales and lead a team you love. I’ll show you how. Click this link to save yourself the time of figuring out a service model that creates more capacity in your business Now it’s time to build your Small But Mighty AgencyThanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode please subscribe and share it with a friend. Connect with me on Instagram, LinkedIn or visit my website

Apr 27, 2022 • 37min
Kiirsten May: The fastest way to $500K in sales
What is the fastest way to $500K in a service-based business? Today’s guest shares how she and her business partner scaled to $500K in sales in their first year without using complicated marketing strategies or being on every platform to market their business. Growth for this agency owner has also meant steadily growing a team and leaning into processes that have helped them grow to multiple seven figures Join me to hear how this agency owner earned half a million in her first year and how she and her partner scaled it to multiple seven figures in five years.Show LinksUpHouse Inc: https://uphouseinc.com/Kiirsten's LinkedIn: https://www.linkedin.com/in/kiirstenmay/Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan

Apr 13, 2022 • 18min
Taylor McMaster: Mastering client management
The one thing you need to have a sustainable agency? Happy Clients. Great client management can mean the difference between a happy client who stays for the long term or a frustrated client who churns. And we know that it costs a lot more to find a new client than to retain one. Nobody understands this better than our guest, Taylor McMaster, who owns an agency that provides fractional client account managers to seven-figure agencies. So what’s the secret to having consistent rockstar client account managers who keep clients happy? It's all in stellar hiring and training processes. Tune into this episode to learn more about mastering client management. Show LinksDot and Company Website: https://www.dotandcompany.co/Dot and Company Instagram: @dot_and_companyGet my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan

Mar 30, 2022 • 24min
Guillermo Chan: Growing a multiple six-figure agency in two years using Upwork
This small but mighty agency owner used the Upwork platform to grow his animation agency to multiple six figures in under two years. Going from solopreneur to a team of nine, Guillermo Chan went from a 9 - 5 job to building the business of his dreams, where he gets to do what he loves and make an impact on the lives of others. In this episode of the podcast: Using Upwork to grow a service-based business to high multiple six figures Immigrating to a new country, taking risks and following his passionHow the challenges of mental health inspired him to start his agency Show Links: Broken Pencil StudiosBroken Pencil Instagram Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodRecap the episode, give the listeners a call to action, tease the next episodeThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me @audreyjoykwan

Mar 17, 2022 • 11min
More first-year multiple six-figure service businesses than ever before?
How are creatives, consultants, and marketers making multiple six figures thriving in an increasingly crowded marketplace?The great resignation left a door wide open for more businesses to consider working with freelancers, contractors and boutique agencies because employees were leaving like never before, which created demand in the marketplace. On the other side of that same coin, the pool of writers, designers, and animators either freelancing or starting their agencies widened, creating a saturation of sameness. There is one common key business decision I see solopreneurs make to get out of the sea of sameness and reach multi- six figures in their service business. This key business decision helps them grow more quickly and profitably.In this episode, I share what I see contributes to the success of first-year multiple six-figure service businesses.Show LinksEconomic Innovation Group article on The Start-Up SurgeAudrey Joy Kwan Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodThanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode, head over to Apple Podcast to subscribe, rate, and leave your honest review. Connect with me on Instagram, LinkedIn or visit my website for even more detailed strategies, and be sure to share


