

Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
Audrey Joy Kwan | Agency Growth Strategist
If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in. I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode. I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it. My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies. All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity. Let's go!
Episodes
Mentioned books

Sep 7, 2022 • 21min
Ray Wang: How this SEO strategist made consistent $10K months by keeping it simple
If you’re a consultant or marketer who hasn’t hit consistent $10K months yet, this episode demonstrates its possible by keeping it simple. It requires effort, of course, but you don’t need to make it complicated. It's all about being persistent. Why are we talking about consistent $10K months on the podcast today? It’s the launchpad to growing a service business with a team. $10K months unlock more cash flow to do things like getting more support in your business. It opens your mind to make consistent $20K, $30K and beyond months. Tune in to hear the organic methods that have led this strategist to consistent $10K months.Show LinksWebsite: https://www.rwdigital.ca/LinkedIn: https://www.linkedin.com/company/rw-digital-marketing/Instagram: https://www.instagram.com/digital.rw/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Aug 31, 2022 • 25min
Afton Brazzoni: Lessons learned from her first 5 hires while transitioning from solopreneur to agency
So what’s stopping you from getting more help? You might be thinking it seems like a risk to make another hire. What comes first? Is it getting the new hire or the new clients? It’s the age-old chicken or egg question. While every scenario has different considerations on who to hire and in what capacity, one thing holds, don’t wait till you’re overwhelmed to hire. If your business is not growing consistently, it might be that you’re still too much day-to-day, working in the business, rather than on growing the business. Hear how this business owner went from side hustle to solopreneur and now an agency, during the pandemic, by making the right hires. Tune in to this episode of the Small But Mighty Agency for insights on:How to get comfortable with leading a teamThe journey from side-hustle to a six-person teamWhen is the right time to start building a teamShow LinksWebsite: scribenational.caLinkedIn: linkedin.com/company/scribenationalInstagram: @aftonbrazzoniDid you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you on the next one.

Aug 17, 2022 • 24min
Amanda Nelson: The rollercoaster ride to making $500K year in her agency
You’ve reached capacity, now what? Building your business requires different priorities, decisions and leadership at different stages of growth. When you hit capacity, you need to put the brakes on and focus on building internal capacity. Internal capacity is processes and team members who can help you serve your clients and grow your business. Ignore internal capacity building for too long, and you can break your business. Hear how this agency owner focused on marketing and sales to get to $500K, the mistakes she made that almost broke her business and how she’s moving forward to a million. In this episode of the Small But Mighty Agency: Finding the right partner to grow the business Lessons learned from being at capacity When to pump the breaks in your business so that it doesn’t breakWhat not to do again when experiencing a growth spurt Building an account management team Show LinksWebsite: https://www.theartofb.ca/LinkedIn: https://www.linkedin.com/in/theartofb/Instagram: https://www.instagram.com/theartofb.ca/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you on the next one.

Aug 3, 2022 • 26min
Cara McColman: How to build a better team with personality assessments
How can you inspire your team to greater heights? The short answer is to be a more effective leader who knows how to inspire the best in people. But what motivates one person doesn’t always inspire the next. That’s why personality assessments can help inform better leadership. We explore how personality assessments help you hire better, become a better leader and support you to reach your business goals faster. In this episode of the Small but Mighty Agency Podcast: When to use personality assessment in the hiring process How personality assessments support retainment of talentImproving workplace culture and creating lasting change How to give your team a common language for improving communication Show LinksWebsite: https://www.peoplecore.ca/LinkedIn: https://www.linkedin.com/in/peoplecore/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Jul 21, 2022 • 33min
John Vuong: Leaving the 9 to 5 to Build a 7-figure Marketing Agency
Do you know an opportunity when you see one, and more importantly, are you willing to take that risk? Saying ‘yes’ led this service-based business owner from a 9 - 5 job to a seven-figure business. There’s a saying in entrepreneurship: “you’ve got to jump off the cliff and build your wings on the way down.” Today’s guest did precisely that – with no experience in marketing, he quit his job to launch a marketing agency. His journey to a seven-figure business isn’t an overnight success story; most businesses are not; a success story is made up of time and work that goes unseen. Tune into this episode to learn: How he delivered a marketing service he had no idea how to deliver Starting a service niche business with zero experience The mistakes that helped him get to seven figures Why his zone of genius was both a gift and a hindrance to growth How he uses processes and systems to encourage learning and development in his teamShow LinksWebsite: https://www.localseosearch.ca/LinkedIn: https://www.linkedin.com/in/john-vuong-205b2917/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/cheatsheetIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/cheatsheetRecap the episode, give the listeners a call to action, tease the next episodeHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Jul 7, 2022 • 24min
Dianne McKay: Lessons learned from buying a marketing agency
What inspires someone to buy an existing marketing business? Meet Diane. After selling her successful first business, she decided to return to work by purchasing a marketing agency. Diane shares her decision-making process and what she would do differently if she were to do it again. Plus, hear the strategies she uses to become the go-to agency in her county and the marketing activities to get more clients. Tune into this episode to explore: What motivated her to buy an established agency?How did she transition from employee to owning an agency What would she do differently if she bought an agency again? The approach to building the reputation of her business as a go-to agency for her countyHow she inspires her team to stretch outside their comfort zonesShow LinksMustang Mktg: https://www.mustangmktg.com/LinkedIn: https://www.linkedin.com/company/mustang-marketing/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you on the next one.

Jun 23, 2022 • 22min
Nanci Corrigan: Having the courage to pivot your business
What pivots do you need to make in a business as it grows? All businesses will at some point make a pivot - it's a strategic move that you take to ensure that your business remains viable and profitable. In this episode of the Small But Mighty Agency podcast, meet Nanci, she is an entrepreneur of 25 years; she’s owned and operated an agency and has gone through multiple pivots, including her most recent one, where she pivoted her niche. Tune in to hear how she made the strategic decision to narrow her niche and tap into her wisdom of wins and fails from leading teams for two decades. Show LinksC3inc: https://c3inc.ca/LinkedIn: https://www.linkedin.com/in/nancicorrigan/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Jun 9, 2022 • 27min
Allie LeFevere: Humor is the most underrated competitive advantage in marketing
When you think of a niche for your business, you might naturally consider a specific industry or market. But a niche isn’t always an industry; it can be a service you offer. Case in point, meet Allie LeFevere, the co-owner of Obedient Agency.Their niche is humor, and they help grow brands that make people laugh. In this episode, we explore the creative process to generate humour-driven marketing and how this agency owner protects the greatest asset of creativity while on the path to building a seven-figure business. Tune in to learn more about: The creative process to generate humour driven marketingHow she creates space in her business to generate wildly creative ideas Why having a well-oiled machine helps her stay in the creative laneHow her business partnership thrives despite differences Show Links–Obedient Agency: https://www.obedientagency.com/–LinkedIn: https://www.linkedin.com/company/obedient/–Instagram: https://www.instagram.com/obedientagency/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank you for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you at the next one.

May 26, 2022 • 20min
Kait Dinunzio: Leadership and growing her consultancy into an agency with apprentices
If there’s one constant in owning a business, it’s getting comfortable with change. As business owners, we need resilience in the face of change, whether changing business models, shifting marketing strategies, or building a team. Change isn’t just about us, “the business owner”; it affects the people in our business. Leaders effectively managing their teams in an ever-changing environment is vital to business success. Today on the podcast, we explore best practices for change management and change leadership. And suppose you're wondering how to scale a consultancy. In that case, we explore how this change management consultant is growing into an agency by building up apprentices and confidently letting go of the client-facing role in her business. In this episode of Small But Mighty Agency: How do leaders manage their business in an ever-changing environmentWhy change leadership principles, not just change management is vitalGrowing her consultant into an agency through apprenticeship How she confidently let go of the client-facing role in her business Show Links-Helios Consulting: https://www.heliosconsulting.ca/-Kait Dinunzio LinkedIn: https://www.linkedin.com/in/kaitdinunzio/Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:https://audreyjoykwan.com/resourcesIn the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scaleMaybe you started as a solopreneur with zero people in your business.Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.Before you know it, you’re at capacity.So, what happens if you want to grow bigger?Meet the Mighty Pod Model.The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resourcesHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

May 12, 2022 • 19min
Taralyn Carver: Solopreneur to agency owner in 10 months
Is it easier to start an agency when you’ve worked for agencies most of your career? The answer isn’t a straightforward yes or no. Running an agency requires more than just doing the work of servicing clients; it requires building a profitable and sustainable business. Taralyn and her partner went from solopreneur to an agency owner in 10 months with 23 clients and quickly grew to a team of six people. In this episode, we explore the different thinking required to go from working in the business to ON the business, and we talk through how the things that got them here won’t get them where they want to go. Show LinksBold Lip: https://boldlip.ca/LinkedIn: https://www.linkedin.com/in/taralyncarver/Instagram: @boldlip.creativeGrab Your FREE Mighty Pod Team Model This episode is brought to you by the Mighty Pod Model What if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeIf you want a multiple six-figure and beyond service business that won’t sink when you stop working? Build a Mighty Pod Model that scales and lead a team you love. I’ll show you how. Click this link to save yourself the time of figuring out a service model that creates more capacity in your business Now it’s time to build your Small But Mighty AgencyThanks for tuning into the Small But Mighty Agency Podcast! If you enjoyed today’s episode please subscribe and share it with a friend. Connect with me on Instagram, LinkedIn or visit my website