Allie LeFevere: Humor is the most underrated competitive advantage in marketing

When you think of a niche for your business, you might naturally consider a specific industry or market. 

But a niche isn’t always an industry; it can be a service you offer. Case in point, meet Allie LeFevere, the co-owner of Obedient Agency.

Their niche is humor, and they help grow brands that make people laugh. In this episode, we explore the creative process to generate humour-driven marketing and how this agency owner protects the greatest asset of creativity while on the path to building a seven-figure business. 

Tune in to learn more about: 

• The creative process to generate humour driven marketing
• How she creates space in her business to generate wildly creative ideas 
• Why having a well-oiled machine helps her stay in the creative lane
• How her business partnership thrives despite differences 

Show Links

–Obedient Agency: https://www.obedientagency.com/

–LinkedIn: https://www.linkedin.com/company/obedient/

–Instagram: https://www.instagram.com/obedientagency/

Did you know that I have a coaching program called the Mighty Pod Model? You can get the Free Mighty Pod Model Cheat Sheet here:

https://audreyjoykwan.com/resources

In the high touch program, we help our clients go from solopreneur to an agency model, so they gain more freedom by having a service business where client work isn't dependent on them to scale

Maybe you started as a solopreneur with zero people in your business.

Eventually, you bring in an assistant and contractors, but you continue to hold onto the strategy and direct communication with your clients.

Before you know it, you’re at capacity.

So, what happens if you want to grow bigger?

Meet the Mighty Pod Model.

The Mighty Pod Model isn’t just a business model. It's a high-touch coaching program that helps you go from solopreneur to agency owner with a profitable, streamlined and strategic roadmap.

If you’re feeling like the bottleneck in your service business, download our FREE Mighty Pod Model Cheat Sheet: https://audreyjoykwan.com/resources

Hey thank you for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll See you at the next one.