Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies

What does it mean to streamline a business for growth? At its core, it means simplifying or eliminating unnecessary work-related tasks to make running the business easier. While eliminating things may sound simple, streamlining a business can involve hard decisions. In this episode, we connect with Kyle who streamlined his business by restructuring his remote team. In the case of this small business, restructuring involved removing one job role and as a result, navigating changing scopes of work for the rest of his team -- all the while maintaining their core value of relationship-focused servicing and a high-vibe team. Kyle shares his thought process behind the change, why it was necessary and the impact on his business. Together on the Small But Mighty Agency, we explore: Driving agency change and building a lean team Restructuring his team to better serve clients and be more effectiveRevising job functions and roles and empowering people to own the work Acknowledging leadership blindspots and growing from mistakesWhy a coaching first principle in the business brings out the best in his teamUsing culture surveys to build a high vibe team and encourage retainment  Show LinksLinkedIn: https://www.linkedin.com/in/kyledoranra/Website: https://www.ramarketing.com/Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

Today, we explore how Amisha Shrimanker started an online copywriting agency three years ago and has since worked with some prominent names in the industry.Amisha shares the juicy details of her strategies that have landed her dream clients.Together on the podcast, we explore:Her cold pitching strategy, the one she uses to get on dream podcasts and work with dream clientsHow she leverages results into case studies to amplify her competitive advantageHow she uses project debriefs not only to serve clients better but meet a need that naturally increases the lifetime value of the clientShow LinksCopy Crew Website: https://thecopycrew.com/ Copy Crew Instagram: https://www.instagram.com/thecopycrew/See the AJK Case Studies: https://audreyjoykwan.com/case-studiesGet my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

What is the fastest way to grow a service-based business to seven figures? Not a trick question 🙂It’s to help your clients get results faster. Meet Lisa Genovese, five years into building her marketing agency, Lisa discovered the 20% of activities driving results for her clients and decided to go all-in on the service offering,In this episode of the Small But Mighty Agency, we dig into the 80/20 rule that helped Lisa catapult her business to a seven-figure agency and why getting support to discover her 80/20 was a wise decision. Tune in to hear:How she identified a new revenue stream that became her agencies signature serviceFinding her stride as an agency owner at the five-year markGoing all-in on the 80/20 rule despite the doubt Why her agency won’t work with a client unless the client invests in the impact assessment offer and how she asks them to invests Trusting that the fastest path to success is to turn down clients that are the wrong fit  Show LinksLisa Genovese LinkedIn: https://www.linkedin.com/in/lisamariegenovese/ Bottom Line Website: www.wearebottomline.com Women Presidents Organization: https://www.womenpresidentsorg.com/Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

How do you build a collaborative partner network that actually works and can help you grow your business?In this week’s Small But Mighty Agency podcast, we connect with Jon Allison, the owner of a Branding Studio with a track record of using authentic relationship marketing to grow his business and deliver exceptional work. What’s impressive is that 70% of the work Jon currently does in his business involves his collaborative partners. Together we explore: Growing a business with collaborative partnersWhat makes a collaborative partner network successful?Why white-labeling doesn’t work in collaborative partner networks and what to do instead How to work effectively when sharing work with collaborative partners How value-match, not formality, is keyJon’s an open book about what makes his collaborative partner network effective, from size to budget transparency, values alignment, and all the things to look out for. Tune in if you want to spend less time doing busy work with relationship marketing and tap into how a collaborative partner network can work for you. Show Links:Backcountry Branding Website: https://backcountrybranding.ca/Backcountry Branding LinkedIn: https://www.linkedin.com/in/jonallison/Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS MethodThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

Focus is a superpower. But distractions are everywhere. You’re short on time, and you want to grow your business with less overwhelm.How do you steer clear of shiny opportunities and ideas that are vampires to your time and energy?How do you make better strategic decisions? I rarely share about how I arrived at my mission and my why. That’s because, for the longest time, I didn’t know how to share something so personal. My deep connection to my mission and why (I started my business) keeps me focused when there are hard decisions to make. In this episode, I share with you how I use my deep connection to my mission and why (I started my business) to keep strategically focused and not only grow faster but grow with less overwhelm. Show LinksJoel Sellentine: Finding a north star and growing a seven-figure agency in 4 years: https://audreyjoykwan.com/podcast-ep19/Get my signature COMPASS method inside our Team Growth Roadmap This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Click this link to unlock the COMPASS Method Thanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

How do you engage and inspire younger generations in your service-based business? Today we’re exploring Generation Z, the most entrepreneurial generation of our time. Generation Z is disrupting the traditional ways of entering the workforce by choosing entrepreneurship over being an employee. In this episode, I speak with Julie Wang on embracing being a Generation Z agency-owner and her insights on employing her Generation. On this episode of Small But Mighty Agency: Why being a Gen Z agency-owner is a unique value proposition Exploring the gap between job role expectations versus the reality of entry marketing roles for Gen ZFreelancing as the gateway to business ownership for young entrepreneurs and why most Gen Z’s are doing itInternal motivations and external factors that are shaping the ambitions of Gen ZWhat does Gen Z really want in a job?  Show LinksTiny Planet Digital Website: https://tinyplanet.digital/Tiny Planet Digital LinkedIn: https://www.linkedin.com/company/tiny-planet-digital/Tiny Planet Digital Instagram: https://www.instagram.com/tinyplanet.digital/This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my COMPASS method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Unlock the COMPASS Method right hereThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

Are you a marketer, consultant, or creative who started your business with a specialized skill? You have steady revenue, a solid client base, and work coming in. It’s more than you can handle by yourself, but you’re saying yes to everything. You’re working 24/7, and it isn’t the life you dreamed of as a business owner. If that’s you, you’re not alone.in this episode of the Small But Might Agency, we explore Trevor’s trajectory from:Transitioning from freelancer to an agency over a course of 6 months Going from broad services to specializing to grow his business fasterCreating the runway to build his business by letting go of wrong-fit clients Using profit-share bonuses to incentivize entrepreneurial team members Show LinksTrevor Longino Linkedin: https://www.linkedin.com/in/trevorlongino/ Trevor Longino Twitter: https://twitter.com/TrevorLongino Crowdtamers Blog: https://crowdtamers.com/blog/ Crowdtamers Website: https://crowdtamers.com/  This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my C.O.M.P.A.S.S method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Unlock the C.O.M.P.A.S.S Method right hereThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

What does it take to grow an agency from 0 to 7 figures in four years? The first thing I noticed about Joel, founder of KARMA jack is his joy and zest for life.He has an uncanny ability to make conversations about almost any topic lighthearted yet packed with insights. In this episode of the Small But Mighty Agency, Joel shares how he grew his agency to 7 figures in four years, and that includes: Finding a north star in his business and creating a business with more meaning How to keep the authenticity of giving back as company mission versus company marketing The value of investing in a team in his first year of business How he is leading a seven-figure marketing agency of 23 people The step-by-step morning routine that keeps him inspired Meet Joel Sellentine, after a successful career in fundraising and helping grow several businesses, Sellentine invested his leadership ability and marketing expertise into starting his own agency. Now leading an eclectic team of marketing experts, the data-driven agency has led a wide array of clients to incredible success. With a Bachelor of Arts in English from Oakland University, he started an internship program for Detroit area students and uses the driving force of one day giving away $1 million in scholarships.Show LinksTraction by Gino Wickman: https://www.goodreads.com/book/show/8549192-traction The One Thing by Gary Keller: https://www.goodreads.com/book/show/16256798-the-one-thing Atomic Habits by James Clear: https://www.goodreads.com/book/show/40121378-atomic-habitsJoel Sellentine LinkedIn: https://www.linkedin.com/in/joelsellentine/  This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my C.O.M.P.A.S.S method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Unlock the C.O.M.P.A.S.S Method right hereThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

What if the traditional rules of productivity and work are broken because they are outdated? Meet Brittany Berger, she’s on a unique mission to help neurodivergent individuals work smarter, not harder, whether a business owner or not. Brittany believes that the traditional rules of productivity and work that people learn are inaccessible for many. She speaks candidly about her neurodivergent brain and how she has leveraged it in her business to be more productive and focused. In this episode of Small But Mighty Agency, we explore: How to recognize the point of diminishing returns where more work doesn’t pay offBuilding a business with Chronic Illness, ADH, and Autism Reducing content creation overwhelm by using a content remixing strategy Why posting one piece of content over and over again will work in your favor ​​Brittany Berger is the founder of Work Brighter, a digital media company that helps productive people go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun. Show LinksSusan Cain, Author of Quiet Revolution: https://www.quietrev.com/author/susan-cain/  Work Brighter Website: https://workbrighter.co/ Work Brighter IG: https://www.instagram.com/workbrighter/ Brittany Berger Website: https://www.brittanyberger.com/ Brittany Berger IG : https://www.instagram.com/thatbberg/ This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my C.O.M.P.A.S.S method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Unlock the C.O.M.P.A.S.S Method right hereThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan

How does diversity drive progress and creativity in marketing agencies? And why will agencies who don’t address the call to action on diversity and inclusion get left behind? In this Small But Mighty Agency episode, I connected with Mooren Bofill, Partner of 123West, an award-winning agency, to explore the topic of diversity and inclusion and what Morren is doing to champion initiatives that are not just band-aide approaches. Tune in to gain insights on:Why diversity and inclusion make an agency more creative and successful Learning to see ethnicity as a superpower to creative work in an agencyWhen doing the same things go un-noticed how does  it impact diversity and inclusion How an award-winning agency is innovating to create more opportunities for people in underprivileged backgrounds to advertising We also get to talking about what it was like to work in agencies as a young woman of Asian ethnicity. Yes, that was like 15 years ago. We both speak candidly about our upbringings, struggling to find our voice and learning to see our ethnicity as the superpower.Join us in this vital conversation about re-thinking the impact of diversity and inclusion to help you build a better business. Show Links123 West: https://123w.ca/ Morren's Instagram: https://www.instagram.com/mobofill/ This episode is brought to you by the FREE TEAM GROWTH ROADMAPWhat if you didn’t spend all day, every day, in the weeds of running your business? More flexibility. More freedom. Less overwhelm. You’d scale your business with more easeGain clarity on the strategic systems and leadership actions to create a self-managing team that can support your clients and frees up your time.My free Team Growth Roadmap will give you my C.O.M.P.A.S.S method to get you out of the weeds of running your business and help you build a small but mighty team that gives you more freedom and flexibility.Unlock the C.O.M.P.A.S.S Method right hereThanks for listening to the Small But Mighty Agency Podcast, if you enjoyed this episode please leave a review on iTunes or send a screenshot on Instagram while tagging me  @audreyjoykwan