Level Up Creators Podcast

In this episode, Amanda interviews Mike Davis and Michael Belknap from Social Stance. They discuss various topics related to creators and influencers building their own brands. Here are some key points from the conversation:Emphasize the importance of specializing in a niche and becoming an expert in your field to increase engagement and brand recognition.Consistency is key when it comes to posting content. Post frequently on various platforms (stories, in-feed, reels) to stay engaged with your audience.Building an email list is crucial for creators. It provides a direct line of communication with your audience and can be a valuable asset in brand deals and promotions.Email marketing is still relevant and effective. It allows creators to reach their audience directly and can lead to successful collaborations with brands.Launching a brand requires careful planning and testing. Start small and gradually expand based on the response from your audience.Working with a platform like Brand Origin can help creators navigate the process of launching their own brand and sourcing products.Marketing automation is an important tool for creators, especially those with multiple products and services.Resources mentioned in the episode:Social StanceBrand OriginConvertKitKlaviyoMailChimpSendGridFor more information and resources for creators, visit welevelupcreators.com.Be sure to listen to the full episode for more insights and advice from Mike Davis and Michael Belknap. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, the hosts discuss various topics related to building a successful creator-led business. They cover the importance of follower size, subject matter expertise, and selling products to your audience. Here are the key points from the episode:Follower Size: Having a significant number of followers, such as 50,000, is a good rule of thumb for a mid-tier creator.The percentage of your total addressable market matters more than the absolute number of followers.Different niches have different total addressable markets, so the required follower count may vary.Subject Matter Expertise: Becoming an expert takes time and continuous learning.Having a growth mindset and being a student first is crucial for ongoing value and knowledge growth.Expertise can evolve and shift as creators learn and their lives change.Monetization Pathways: One-off digital products: courses, ebooks, workbooks, workshops, etc.Co-created products with other creators or brands.Speaking engagements and book deals.Brand deals, ambassadorships, ad revenue, and affiliate revenue.Launching your own product or merchandise line.High-ticket one-to-one coaching or consulting.Group coaching and mastermind groups.Recurring revenue digital products and services: memberships, subscription communities, etc.Finding the Right Product Mix: Choosing the right offerings depends on factors like expertise, audience size, industry norms, lifestyle considerations, and financial goals.Effective sales involve offering the right product to the right person at the right time in the right way.For more information and resources, visit Welevelupcreators.com.Thank you for listening to the Level Up Creators podcast. Stay tuned for the next episode! Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, the hosts discuss various aspects of building a successful creator-led business. Here are the key points covered:Follower Size and Total Addressable Market: The significance of follower size and its relation to the total addressable market.The importance of understanding the niche and the percentage of audience reach.Demonstrable Expertise: The value of subject matter expertise and continuous learning.The benefits of having a growth mindset and being a student first.Monetization Pathways: Introduction to eight primary monetization pathways for creators: One-Off Digital ProductsCo-created Products with other creators or brandsSpeaking Engagements and Book DealsBrand Deals, Ambassadorships, and Ad RevenueAffiliate RevenueLaunching Product or Merchandise LineHigh-Ticket One-to-One Coaching or ConsultingRecurring Revenue Digital Products and ServicesEstablishing a Product-Market Fit: The importance of selling something to your audience to establish a product-market fit.The potential for a suite of products and services that resonate with your audience.For more information and resources about building a profitable creator-led business, visit Welevelupcreators.com.Stay tuned for the upcoming three-part series on monetization pathways.Thank you for listening to the Level Up Creators podcast! Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!