In this episode, the hosts discuss various topics related to building a successful creator-led business. They cover the importance of follower size, subject matter expertise, and selling products to your audience. Here are the key points from the episode:

1. Follower Size: 
   • Having a significant number of followers, such as 50,000, is a good rule of thumb for a mid-tier creator.
   • The percentage of your total addressable market matters more than the absolute number of followers.
   • Different niches have different total addressable markets, so the required follower count may vary.
2. Subject Matter Expertise: 
   • Becoming an expert takes time and continuous learning.
   • Having a growth mindset and being a student first is crucial for ongoing value and knowledge growth.
   • Expertise can evolve and shift as creators learn and their lives change.
3. Monetization Pathways: 
   • One-off digital products: courses, ebooks, workbooks, workshops, etc.
   • Co-created products with other creators or brands.
   • Speaking engagements and book deals.
   • Brand deals, ambassadorships, ad revenue, and affiliate revenue.
   • Launching your own product or merchandise line.
   • High-ticket one-to-one coaching or consulting.
   • Group coaching and mastermind groups.
   • Recurring revenue digital products and services: memberships, subscription communities, etc.
4. Finding the Right Product Mix: 
   • Choosing the right offerings depends on factors like expertise, audience size, industry norms, lifestyle considerations, and financial goals.
   • Effective sales involve offering the right product to the right person at the right time in the right way.

For more information and resources, visit Welevelupcreators.com.

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