Level Up Creators Podcast S1:E2 Top 5 Roadblocks Creators Face & How to Overcome Them
Sep 21, 2023
51:53
In this episode, the hosts discuss various topics related to building a successful creator-led business. They cover the importance of follower size, subject matter expertise, and selling products to your audience. Here are the key points from the episode:
- Follower Size:
- Having a significant number of followers, such as 50,000, is a good rule of thumb for a mid-tier creator.
- The percentage of your total addressable market matters more than the absolute number of followers.
- Different niches have different total addressable markets, so the required follower count may vary.
- Subject Matter Expertise:
- Becoming an expert takes time and continuous learning.
- Having a growth mindset and being a student first is crucial for ongoing value and knowledge growth.
- Expertise can evolve and shift as creators learn and their lives change.
- Monetization Pathways:
- One-off digital products: courses, ebooks, workbooks, workshops, etc.
- Co-created products with other creators or brands.
- Speaking engagements and book deals.
- Brand deals, ambassadorships, ad revenue, and affiliate revenue.
- Launching your own product or merchandise line.
- High-ticket one-to-one coaching or consulting.
- Group coaching and mastermind groups.
- Recurring revenue digital products and services: memberships, subscription communities, etc.
- Finding the Right Product Mix:
- Choosing the right offerings depends on factors like expertise, audience size, industry norms, lifestyle considerations, and financial goals.
- Effective sales involve offering the right product to the right person at the right time in the right way.
For more information and resources, visit Welevelupcreators.com.
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