Level Up Creators Podcast

In this episode, Amanda Northcutt talks with Lucy Cullen, an award-winning environmentalist and entrepreneur, about building and scaling businesses while navigating chronic illness, fostering a success-oriented mindset, and developing impact-driven businesses.Key Topics Discussed:1️⃣ Navigating Chronic Illness in Entrepreneurship:Lucy's journey through unexpected health challenges during COVID.Strategies for managing business amidst personal health crises.Mindset for Success:2️⃣ Overcoming imposter syndrome.Embracing challenges and learning new skills as an entrepreneur.Building Impact-Driven Businesses:3️⃣ Lucy's experiences with creating businesses like Earthpup and the importance of addressing environmental issues through entrepreneurship.Consulting and advisory roles in sustainability, including work with the United Nations and the Canadian government.4️⃣ Health Journey and Personal Change:Lucy's detailed account of dealing with liver issues and toxic mold illness.The impact of this health journey on her personal and professional life.Business Pivot Due to Health Reasons:5️⃣ The decision to cease operations of Earthpup.Shifting focus to supporting entrepreneurs in stress management and wellness.Resources Mentioned:The Holistic Founder Podcast: Spotify Linkhttps://open.spotify.com/show/2oISPlnKzvgPkuJ0RQfA85?si=50d17a311f6e4015Connect with Lucy Cullen:Instagram/TikTok/Facebook: @TheLucyCullenLinkedin: https://www.linkedin.com/in/lucyecullen/Website: lucycullen.co#creatorgrowth #creatoreconomy #creatormindset #chronicillness #businessdecisions #soloprenuer #entrepreneurship #entrepreneur  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In the second part of our discussion with Casey Hill from Active Campaign, we dive into advanced strategies for social media growth and practical applications of AI in marketing. Casey shares his expert techniques and insights that have significantly enhanced online engagement and follower growth.🔑 Key Highlights:✨ Innovative LinkedIn Strategies: Casey explains his multi-angle approach on LinkedIn, focusing on thought leadership and team engagement for broader brand impact.✨ Thought Leadership in Advertising: Discover how ActiveCampaign transforms ads into valuable content, extending beyond conventional promotional approaches.✨ Customer-Centric Social Campaigns: Learn the effectiveness of engaging customers to share their experiences, amplifying brand presence organically.✨ Paid Promotion Techniques: Insights into the strategic use of paid promotions to boost posts from partners and customers, enhancing authenticity.✨ Collaborations for Growth: The importance of choosing the right partners for collaborative projects to share audiences and build trust.✨ AI in Content Creation: Casey discusses the current state of AI, its optimization for content creation, and the art of promptology for better AI responses.✨ AI Predictions for Creators: Predicting how AI will evolve in the creator economy, focusing on personalization and data-driven decision-making.✨ Building Trust and Authority: Tips on incorporating trust and authority into your content to establish credibility.Additional Information:Find Casey Hill on LinkedIn for more insights - (https://www.linkedin.com/in/caseyhill/)Visit  @ActiveCampaign   Website - (https://www.activecampaign.com/)Level Up Creators Website for resources and free courses - (https://welevelupcreators.com/webinars/)This episode provides valuable insights into leveraging social media and AI for effective growth marketing. Stay tuned for more empowering content and visit our website for the latest resources designed for creators.Subscribe: Don't forget to subscribe to the Level Up Creators Podcast for more episodes that help you navigate the digital content creator economy!  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Welcome to the latest episode of the LevelUp Creators Podcast! Join host Amanda Northcutt, founder and CEO of Level Up Creators, as she welcomes Casey Hill, the Head of Growth at  @ActiveCampaign, for an insightful discussion on the impact of AI and email marketing in the creator economy.In this episode, you'll discover:📧 The Role of AI in Email Marketing: Learn how artificial intelligence is transforming the landscape of email marketing, making it more efficient and effective for creators.✨ Expert Insights from Casey Hill: With over a decade of experience in helping software companies scale fast, Casey shares his extensive knowledge on the evolving world of marketing automation and growth strategies.☑️ Tips for Creators: Understand the best practices for email marketing, how to leverage AI, and the importance of having an owned audience.👷🏻‍♀️ Building Sustainable Businesses: Dive deep into strategies that help digital creators not just survive but thrive in today’s competitive market.📈 Future Trends: Get a glimpse of what 2024 holds for automation, email marketing, and AI, and how these changes can impact your business.Whether you're a seasoned creator or just starting out, this episode is packed with valuable insights and actionable tips to help you navigate the dynamic world of digital creation. Don't miss out on this opportunity to learn from one of the industry's leading experts!🔗 Links and Resources:Active Campaign Website - https://www.activecampaign.com/Level Up Creators Website - https://welevelupcreators.com/How To Level Up Your Income in 2024 - https://levelupcreators.ck.page/scale_your_creator_incomeBe sure to subscribe to the LevelUp Creators Podcast for more episodes like this, and visit our website for additional resources and support for your creator journey.#creatoreconomy #levelupcreator #contentcreator #contentcreators #creatoryoutube #digitalcreator #influencer #emailmarketing #ai #aimarketing Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, Amanda and Jen Matichuk discuss various aspects of building successful memberships for creators. They cover topics such as understanding your audience, pricing strategies, merchandise integration, and the importance of engaging with your audience.Key Takeaways:Engaging with your audience is crucial for building a successful membership.Pricing page psychology plays a significant role in attracting and retaining members.Drip-feeding content over time can help improve retention rates.Learning from mistakes and iterating on your membership offerings is essential for long-term success.Resources:welevelupcreators.com - Level Up Creators websiteJen Matichuk on Instagram - Follow Jen Matichuk on Instagram for more insightsDon't forget to subscribe to the Level Up Creators podcast and sign up for the newsletter at welevelupcreators.com to receive weekly actionable business tips.Stay tuned for the next episode of the Level Up Creators podcast! Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, Amanda interviews Megan Lightcap, a venture capitalist specializing in the creator economy. They discuss the criteria Slow Ventures looks for in creators to invest in, the importance of building sustainable businesses, and the power of cash and A+ operators in a creator-first business.Key PointsSlow Ventures looks for creators who are category-specific and have real commercial opportunities.They prefer creators who are early enough in their career where an investment can make a significant impact.Megan discusses Slow Ventures' ethos of building businesses thoughtfully and playing the long-term game.Cash infusions are used by creators to invest in content, expand their businesses, and experiment with new opportunities.Creators have the power to influence consumer spending and are seen as trusted sources of recommendations.Megan believes there will be an explosion of people identifying as creators, leading to more opportunities and labor shifts.Consumer behavior will continue to fragment, with niche communities forming around specific topics.For more insights and information about Slow Ventures' creator fund, subscribe to Megan's newsletter, Slow Upload, and follow her on Twitter.Visit the Level Up Creators website for additional resources and support for creators. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, Amanda and Caroline discuss various aspects of brand deals and how creators can navigate them successfully. They share insights on pricing, maximizing revenue, protecting oneself from being taken advantage of, and creating scalable brand deals. They emphasize the importance of market research, leveraging knowledge, and bundling pricing to drive up revenue. They also provide tips on negotiating brand deals, understanding objectives, and asking the right questions.Key Points:Pricing: Understand your value and uniqueness, and consider the audience and return on investment for each brand deal.Research: Check the brand's reputation, venture capital funding, and previous brand deals.Objectives: Ask about the brand's goals and target audience to ensure a good fit.Scalability: Focus on scalable content creation, such as courses or podcast series.Organization: Use a content creation calendar, outsource time-consuming tasks, and keep careful records.Documentation: Keep track of brand deals and create comprehensive checklists.For more insights and resources on brand deals, you can reach out to Amanda at amanda@welevelupcreators.com or hello@welevelupcreators.com.Don't forget to subscribe to the Level Up Creators podcast and visit welevelupcreators.com for actionable business tips and strategies for creators. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In Episode 11, we conclude our series on monetizing digital content, focusing on the world of recurring revenue products. Join Amanda Northcutt and Natalie Williams as they explore the ins and outs of creating stable, profitable digital businesses through innovative methods like paid newsletters, group coaching masterminds, and online memberships.Key Insights:Importance of Customer Retention over AcquisitionUtilizing SaaS Models for Recurring RevenueEffective Community Management in Membership SitesThe Role of Email Automations in Membership RetentionResource Links:ConvertKit: www.convertkit.comSubstack: www.substack.comActive Campaign: www.activecampaign.comNext Episode Preview: Join us in the next episode where we'll explore the impact of social media marketing on creator businesses.Visit us at: welevelupcreators.com Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, Amanda Northcutt, founder and CEO, and Natalie Williams, Head of Revenue Strategy, continue their insightful series on monetization strategies for digital creators. They explore the realms of collaborations, affiliate programs, and the potential of merchandise lines, offering valuable insights and practical advice for creators looking to expand their online revenue streams.Key Topics Covered:Collaborations with Other Creators:Understanding the benefits and types of collaborations.Identifying potential collaboration partners.Structuring collaborations for mutual benefit.Affiliate Programs:Leveraging affiliate programs to enhance revenue.The distinction between co-branded products and bundles.Tips for creating compelling offers.Merchandise Lines:Insights from the interview with Mike Davis and Michael Belknap.The impact of merchandising on brand reach and revenue.Resources Mentioned:Brand Origin: A comprehensive service for setting up your own merchandise line. Visit Brand OriginConvertKit Creator Network: For building and joining affiliate programs. Explore ConvertKitRewardful: Affiliate marketing tool. Check out RewardfulUpPromote: Another tool for managing affiliate programs. Discover UpPromoteTrackDesk: A platform for tracking affiliate relationships. Learn about TrackDeskLemon Squeezy: Payment processor with built-in referral program. Visit Lemon Squeezy Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, Amanda and Natalie discuss the power of marketing automation and how it can revolutionize your business. They share practical tips on designing your ideal customer journey, utilizing email automation, and maximizing the potential of tools like ConvertKit and ActiveCampaign. Whether you're a beginner or an experienced marketer, this episode will provide valuable insights to help you level up your automation game.Key Points:- Reframe your thinking around marketing automation and envision its potential for your business.- Create a simple customer journey map to identify the well-worn path your customers take.- Take action to level up your automation capabilities, whether it's building an email list or creating advanced automations.- Learn about ConvertKit and ActiveCampaign, two powerful tools for creators in the marketing automation space.Resources Mentioned:- Neal Shaffer's Episode with Amanda, “Marketing Automation Simplified: How to Level Up Your Digital Business"- ConvertKit - Email marketing platform designed for creators.- ActiveCampaign - Robust marketing automation tool with advanced segmentation capabilities.Subscribe to the Level Up Creators podcast on Apple Podcasts or Spotify to never miss an episode. Visit our website welevelupcreators.com to sign up for our newsletter and receive weekly business tips tailored for creators.Remember, it's time to level up your automation and transform your business. Tune in to the Level Up Creators podcast and start making a positive impact today! Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this insightful podcast, join Aaron D. Francis as he shares valuable tips and tricks for creating high-quality content, from the initial recording process to the final editing stages. Learn how to optimize your setup, choose the right equipment, and streamline your editing workflow to produce professional-level podcasts, videos, and screencasts. Whether you're a seasoned content creator or just starting out, this podcast will empower you to take your content creation skills to the next level.Key Points:Writing as a tool for clarifying thoughts and creating a scriptImportance of having a script or outline for confidence and clarityMust-haves for a basic setup: external microphone, webcam, lightingRecommended external microphones: Audio-Technica AT2005 USB, Shure MV7Graduating to DSLR cameras: Canon M50Lighting recommendations: Elgato Key Light, Key Light MiniEditing tips: minimize distractions during recording, leave pauses for easier editing, rough cut immediately after recording, think from the viewer's perspectiveResources mentioned in the podcast:Aaron D. Francis on TwitterAaron Francis’s WebsiteScreencasting.comAudio-Technica AT2005 USB microphoneShure MV7 microphoneCanon M50 cameraElgato Key LightElgato Key Light Mini Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!