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Daniel Elizalde, a former Silicon Valley executive turned digital creator, shares his journey of transitioning from a successful corporate career to running his own business. He started by writing a blog and sharing his thoughts on technology and product management. This led to teaching at Stanford University and eventually creating online courses. Daniel emphasizes the importance of developing a framework and simplifying complex information to deliver value to his audience. He also highlights the need to run a business as a creator and the support available through programs like Level Up Creator School. In this conversation, Daniel Elizalde shares his journey as a creator and provides valuable insights into building a successful creator business. He emphasizes the importance of understanding the business of being a creator and the various models and frameworks involved. Daniel discusses the role of personal branding, leveraging platforms like LinkedIn, and building an email list. He explains how he uses lead magnets, webinars, and automated sequences to nurture and convert his audience. Daniel also highlights the iterative nature of building a creator business and encourages aspiring creators to start small and take action.
Connect with Daniel Here:
→ Website: http://danielelizalde.com/
→ LinkedIn: https://www.linkedin.com/in/danielelizalde/
→ Book Link: Here!
Takeaways:
Chapters:
00:00 Introduction and Background
03:05 Transitioning from Corporate to Creator
11:00 The Power of Frameworks
24:56 Running a Business as a Creator
30:00 Understanding the Business of Being a Creator
32:24 Building a Personal Brand and Leveraging LinkedIn
36:29 Creating Valuable and Engaging Content
39:35 Driving Sales with Email Lists and Marketing Automation
49:19 Using Webinars as a Top-of-Funnel Strategy
50:42 Iterative Refinement of Courses and Funnels
53:13 Start Small, Take Action, and Continuously Learn and Adapt
Level Up Creator School
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Check it out here!