S1:E21 Creator Interviews: Daniel Elizalde

Daniel Elizalde, a former Silicon Valley executive turned digital creator, shares his journey of transitioning from a successful corporate career to running his own business. He started by writing a blog and sharing his thoughts on technology and product management. This led to teaching at Stanford University and eventually creating online courses. Daniel emphasizes the importance of developing a framework and simplifying complex information to deliver value to his audience. He also highlights the need to run a business as a creator and the support available through programs like Level Up Creator School. In this conversation, Daniel Elizalde shares his journey as a creator and provides valuable insights into building a successful creator business. He emphasizes the importance of understanding the business of being a creator and the various models and frameworks involved. Daniel discusses the role of personal branding, leveraging platforms like LinkedIn, and building an email list. He explains how he uses lead magnets, webinars, and automated sequences to nurture and convert his audience. Daniel also highlights the iterative nature of building a creator business and encourages aspiring creators to start small and take action.

Connect with Daniel Here:
→ Website: http://danielelizalde.com/
→ LinkedIn: https://www.linkedin.com/in/danielelizalde/
→ Book Link: Here!

Takeaways:

• Transitioning from a corporate career to running a successful creator business requires intention, effort, and time.
• Developing a framework and simplifying complex information can help deliver value to your audience.
• Running a creator business involves more than just creating content; it requires learning how to run a business and understanding the mechanics.
• Programs like Level Up Creator School can provide valuable support and guidance for creators. Understanding the business of being a creator is key to building a successful creator business.
• Personal branding and leveraging platforms like LinkedIn are important for establishing authority and reaching the right audience.
• Building an email list early on and using lead magnets and automated sequences can help nurture and convert your audience.
• Webinars can be an effective top-of-funnel strategy for attracting and engaging potential customers.
• Building a creator business is an iterative process, and it's important to start small and take action.

Chapters:
00:00 Introduction and Background
03:05 Transitioning from Corporate to Creator
11:00 The Power of Frameworks
24:56 Running a Business as a Creator
30:00 Understanding the Business of Being a Creator
32:24 Building a Personal Brand and Leveraging LinkedIn
36:29 Creating Valuable and Engaging Content
39:35 Driving Sales with Email Lists and Marketing Automation
49:19 Using Webinars as a Top-of-Funnel Strategy
50:42 Iterative Refinement of Courses and Funnels
53:13 Start Small, Take Action, and Continuously Learn and Adapt

Level Up Creator School
Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
Check it out here!