In Episode 11, we conclude our series on monetizing digital content, focusing on the world of recurring revenue products. Join Amanda Northcutt and Natalie Williams as they explore the ins and outs of creating stable, profitable digital businesses through innovative methods like paid newsletters, group coaching masterminds, and online memberships.Key Insights:Importance of Customer Retention over AcquisitionUtilizing SaaS Models for Recurring RevenueEffective Community Management in Membership SitesThe Role of Email Automations in Membership RetentionResource Links:ConvertKit: www.convertkit.comSubstack: www.substack.comActive Campaign: www.activecampaign.comNext Episode Preview: Join us in the next episode where we'll explore the impact of social media marketing on creator businesses.Visit us at: welevelupcreators.com Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, Amanda Northcutt, founder and CEO, and Natalie Williams, Head of Revenue Strategy, continue their insightful series on monetization strategies for digital creators. They explore the realms of collaborations, affiliate programs, and the potential of merchandise lines, offering valuable insights and practical advice for creators looking to expand their online revenue streams.Key Topics Covered:Collaborations with Other Creators:Understanding the benefits and types of collaborations.Identifying potential collaboration partners.Structuring collaborations for mutual benefit.Affiliate Programs:Leveraging affiliate programs to enhance revenue.The distinction between co-branded products and bundles.Tips for creating compelling offers.Merchandise Lines:Insights from the interview with Mike Davis and Michael Belknap.The impact of merchandising on brand reach and revenue.Resources Mentioned:Brand Origin: A comprehensive service for setting up your own merchandise line. Visit Brand OriginConvertKit Creator Network: For building and joining affiliate programs. Explore ConvertKitRewardful: Affiliate marketing tool. Check out RewardfulUpPromote: Another tool for managing affiliate programs. Discover UpPromoteTrackDesk: A platform for tracking affiliate relationships. Learn about TrackDeskLemon Squeezy: Payment processor with built-in referral program. Visit Lemon Squeezy Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, Amanda and Natalie discuss the power of marketing automation and how it can revolutionize your business. They share practical tips on designing your ideal customer journey, utilizing email automation, and maximizing the potential of tools like ConvertKit and ActiveCampaign. Whether you're a beginner or an experienced marketer, this episode will provide valuable insights to help you level up your automation game.Key Points:- Reframe your thinking around marketing automation and envision its potential for your business.- Create a simple customer journey map to identify the well-worn path your customers take.- Take action to level up your automation capabilities, whether it's building an email list or creating advanced automations.- Learn about ConvertKit and ActiveCampaign, two powerful tools for creators in the marketing automation space.Resources Mentioned:- Neal Shaffer's Episode with Amanda, “Marketing Automation Simplified: How to Level Up Your Digital Business"- ConvertKit - Email marketing platform designed for creators.- ActiveCampaign - Robust marketing automation tool with advanced segmentation capabilities.Subscribe to the Level Up Creators podcast on Apple Podcasts or Spotify to never miss an episode. Visit our website welevelupcreators.com to sign up for our newsletter and receive weekly business tips tailored for creators.Remember, it's time to level up your automation and transform your business. Tune in to the Level Up Creators podcast and start making a positive impact today! Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this insightful podcast, join Aaron D. Francis as he shares valuable tips and tricks for creating high-quality content, from the initial recording process to the final editing stages. Learn how to optimize your setup, choose the right equipment, and streamline your editing workflow to produce professional-level podcasts, videos, and screencasts. Whether you're a seasoned content creator or just starting out, this podcast will empower you to take your content creation skills to the next level.Key Points:Writing as a tool for clarifying thoughts and creating a scriptImportance of having a script or outline for confidence and clarityMust-haves for a basic setup: external microphone, webcam, lightingRecommended external microphones: Audio-Technica AT2005 USB, Shure MV7Graduating to DSLR cameras: Canon M50Lighting recommendations: Elgato Key Light, Key Light MiniEditing tips: minimize distractions during recording, leave pauses for easier editing, rough cut immediately after recording, think from the viewer's perspectiveResources mentioned in the podcast:Aaron D. Francis on TwitterAaron Francis’s WebsiteScreencasting.comAudio-Technica AT2005 USB microphoneShure MV7 microphoneCanon M50 cameraElgato Key LightElgato Key Light Mini Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, Amanda and Amy discuss various topics related to the creator economy and building a successful business. They cover the importance of sharing your story, finding your niche, and overcoming fear. They also touch on the benefits of recurring revenue and the power of community.Here are some key points from the episode:The value of creating a membership and how it can provide a strong revenue base for your business.The significance of understanding your story and using it as a foundation for your community idea.The concept of going narrow and deep within a specific niche to attract a dedicated audience.Overcoming fear and the importance of taking action, even if it's done scared.The positive impact of the creator economy and the opportunities it offers to average people.The need to be genuine, kind, and caring in your online presence, as it sets you apart from others.The importance of storytelling and how it helps connect with your audience.The availability of niche markets and the potential for success in even the most peculiar topics.The benefits of working with a team and the support it provides in overcoming fears and doubts.The value of community and creating an environment where people can learn and grow together.The idea of starting small and building from there, using social proof and word of mouth to grow your business.The reassurance that failure is a part of the journey and can bring you closer to success.To learn more about the topics discussed in this episode, you can visit the following resources:MemberUp - A platform that simplifies the process of creating and managing memberships.MemberUp University - An educational resource for turning your passion into a profitable recurring revenue business.Stay tuned for future episodes of the Level Up Creators podcast, where Amanda and her team provide insights and strategies to help creators thrive in the digital world. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, we discussed various digital products and monetization strategies for creators. Here are the key points covered:Using purpose-built tools like Kindle Create, Atticus, and Canva for writing and formatting ebooks.The importance of understanding your audience and their needs when writing an ebook.Tips for marketing your ebook, including starting to promote it as soon as you have your idea and outline.Exploring the option of selling your ebook or offering it as a lead magnet.Leveraging social media and email newsletters to generate buzz for your ebook.Incorporating your ebook into your overall marketing strategy and product lineup.Exploring the potential of printables, such as coloring books, charts, and inspirational graphics.Upselling and customizing digital products, such as graphic packs and media kits.Maximizing revenue through one-off coaching and consulting sessions, as well as group coaching and course cohorts.Resources mentioned in the episode:Kindle CreateAtticusCanvaAudibleRay Dalio's Book of Principles Remember, there are countless ways for creators to monetize their expertise and make a positive impact. Stay tuned for future episodes where we'll explore more monetization strategies for creators.Thank you for listening to the Level Up Creators podcast! For more information and resources for creators, visit We Level Up Creators. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, we discussed the importance of creating digital products to monetize your creator-led business. We explored two types of digital products: workbooks/guides and templates. Here are the key points we covered:Workbooks/GuidesWorkbooks and guides are valuable assets that can help your audience achieve their goals and solve specific problems.By creating a goal-setting guide, you can assist your audience in defining their goals and provide them with a step-by-step process to achieve them.Examples of workbooks/guides include goal-setting guides, marketing automation campaign guides, parenting improvement guides, and holiday season preparation workbooks.TemplatesTemplates are shortcuts that help your audience create various things more efficiently.Canva.com is a recommended tool for designing beautifully crafted templates across different categories.Examples of templates include newsletter/landing page templates, finance spreadsheets, resume templates, meal planning templates, website templates, infographic templates, and white paper templates.Pricing and PromotionWhen pricing your digital products, consider the size and importance of the problem your product solves for your customers.Industry norms and competitor research can also guide your pricing strategy.Templates and workbooks make excellent evergreen offerings on your website and can be strategically promoted within your marketing automation system.Remember to listen to your audience, understand their challenges, and create digital products that provide value and solve their problems. By knowing your audience and delivering high-quality products, you can create a successful creator-led business.Thank you for joining us on the Level Up Creators podcast. For more information and resources, visit welevelupcreators.com. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, the hosts discuss various strategies for creating lead magnets, workshops, webinars, and summits to attract and engage audiences. They emphasize the importance of providing value and solving problems for attendees. The hosts also provide insights into structuring and promoting these events effectively.Key PointsLead magnets: Give away the "what" and "why" of the problem you're solving, but save the "how" for the paid product.Workshops, webinars, and masterclasses: One-time online events that offer educational content and tangible takeaways.Summits: Series of workshops and webinars held in quick succession, attracting a sizable audience and promoting audience sharing.Marketing and promotion: Highlight the key benefits and outcomes attendees will receive, emphasizing value and results.Technical considerations: Test and prepare your tech setup beforehand to ensure a smooth experience for participants.Repurposing content: Maximize the value of your event by repurposing recordings for blog posts, newsletters, and social media.Sales and promotions: Craft compelling offers, leverage FOMO (fear of missing out), and ask for the sale confidently.Continuous improvement: Practice, record yourself, and learn from each experience to improve your delivery and presentation skills.Resources MentionedArticle on webinar hosting platforms from HubSpotArticle on outlining webinars and workshops by Alex Katoni on LinkedInconvertkit.com - Email marketing platform.screencasting.com - Platform for hosting and sharing screencasts.Hubspot - Marketing software platform.Rewardful - Affiliate and referral marketing platform.To learn more about Level Up Creators and access additional resources for creators, visit welevelupcreators.com.Thank you for tuning in to the Level Up Creators podcast. Stay tuned for the next episode as the hosts continue exploring ways for creators to make money online. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, Amanda interviews Mike Davis and Michael Belknap from Social Stance. They discuss various topics related to creators and influencers building their own brands. Here are some key points from the conversation:Emphasize the importance of specializing in a niche and becoming an expert in your field to increase engagement and brand recognition.Consistency is key when it comes to posting content. Post frequently on various platforms (stories, in-feed, reels) to stay engaged with your audience.Building an email list is crucial for creators. It provides a direct line of communication with your audience and can be a valuable asset in brand deals and promotions.Email marketing is still relevant and effective. It allows creators to reach their audience directly and can lead to successful collaborations with brands.Launching a brand requires careful planning and testing. Start small and gradually expand based on the response from your audience.Working with a platform like Brand Origin can help creators navigate the process of launching their own brand and sourcing products.Marketing automation is an important tool for creators, especially those with multiple products and services.Resources mentioned in the episode:Social StanceBrand OriginConvertKitKlaviyoMailChimpSendGridFor more information and resources for creators, visit welevelupcreators.com.Be sure to listen to the full episode for more insights and advice from Mike Davis and Michael Belknap. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, the hosts discuss various topics related to building a successful creator-led business. They cover the importance of follower size, subject matter expertise, and selling products to your audience. Here are the key points from the episode:Follower Size: Having a significant number of followers, such as 50,000, is a good rule of thumb for a mid-tier creator.The percentage of your total addressable market matters more than the absolute number of followers.Different niches have different total addressable markets, so the required follower count may vary.Subject Matter Expertise: Becoming an expert takes time and continuous learning.Having a growth mindset and being a student first is crucial for ongoing value and knowledge growth.Expertise can evolve and shift as creators learn and their lives change.Monetization Pathways: One-off digital products: courses, ebooks, workbooks, workshops, etc.Co-created products with other creators or brands.Speaking engagements and book deals.Brand deals, ambassadorships, ad revenue, and affiliate revenue.Launching your own product or merchandise line.High-ticket one-to-one coaching or consulting.Group coaching and mastermind groups.Recurring revenue digital products and services: memberships, subscription communities, etc.Finding the Right Product Mix: Choosing the right offerings depends on factors like expertise, audience size, industry norms, lifestyle considerations, and financial goals.Effective sales involve offering the right product to the right person at the right time in the right way.For more information and resources, visit Welevelupcreators.com.Thank you for listening to the Level Up Creators podcast. Stay tuned for the next episode! Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!