In this episode, Amanda interviews Mike Davis and Michael Belknap from Social Stance. They discuss various topics related to creators and influencers building their own brands. Here are some key points from the conversation:

• Emphasize the importance of specializing in a niche and becoming an expert in your field to increase engagement and brand recognition.
• Consistency is key when it comes to posting content. Post frequently on various platforms (stories, in-feed, reels) to stay engaged with your audience.
• Building an email list is crucial for creators. It provides a direct line of communication with your audience and can be a valuable asset in brand deals and promotions.
• Email marketing is still relevant and effective. It allows creators to reach their audience directly and can lead to successful collaborations with brands.
• Launching a brand requires careful planning and testing. Start small and gradually expand based on the response from your audience.
• Working with a platform like Brand Origin can help creators navigate the process of launching their own brand and sourcing products.
• Marketing automation is an important tool for creators, especially those with multiple products and services.

Resources mentioned in the episode:

• Social Stance
• Brand Origin
• ConvertKit
• Klaviyo
• MailChimp
• SendGrid

For more information and resources for creators, visit welevelupcreators.com.

Be sure to listen to the full episode for more insights and advice from Mike Davis and Michael Belknap.

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