
Enterprise Digital - the podcast
The Enterprise Digital Podcast is a regular discussion on all matters related to Enterprise Service Management and Digital Transformation.
The hosts are Barclay Rae and Ian Aitchison, who share and discuss their thoughts on the converging worlds of technology, service management, people and management, business and corporate development, governance, automation and more… Regular guests will be invited to try and get a word in …
Latest episodes

May 17, 2023 • 40min
Enterprise Digital Podcast Episode 64 – The co-operative parrots episode…!
Humans collaborate, and parrots cooperate..! This is all you need to know about this episode. Our guest is French-Czech consultant David Billouz, who regularly provides ITSM insights via LinkedIn and other platforms.
David clarifies some key elements of collaboration and cooperation, as well as the need for a phased approach. Somehow, we work parrots into this discussion. Confused. Curious? Then listen on..! I ask the world’s longest-ever question…
Some great discussion around the integration of ITSM, Agile, DevOps (C A L M S) and other different elements of a successful, sustainable, converged approach. I said CALMS…

Mar 22, 2023 • 28min
Enterprise Digital Podcast Episode 63 – the one where we discuss events, travel and stuff…
This episode is a catch-up chat with Ian and Barclay – discussing a number of topics such as Pink23, digital experience management, global travel, the value of good partnerships in business, and other SMW– service management whimsy… As ever we chew the fat over a few points of trivia before setting the world to rights and the heading for the podcast bar.

Jan 25, 2023 • 43min
Enterprise Digital Podcast Episode 62 – socks and SIAM with Claire Agutter
Ignore the socks comment, this is another piece of initial trivia, but this episode features our amazing guest Claire Agutter, who explains SIAM clearly to us and also discusses some of the findings and learnings from the Annual SIAM report, which she produces with Scopism. Claire has great insight and experience in training, and development of IP in the ITSM world and we discuss how SIAM makes sense in a multi-vendor environment, and also beyond IT.

Jan 12, 2023 • 41min
Enterprise Digital Podcast Episode 61 – co-creating value (forever) with David Barrow
Our guest this week is David Barrow, an experienced service Industry practitioner and consultant, and the author of a new book on co-creating value with ITIL 4. Whilst not directly discussing ITIL, we explore co-creation by co-creating the podcast discussion on different approaches to value, the value of the guiding principles, plus also how we can develop communities to focus on specific requirements for co-creation. There is also now a real challenge on who can ask the longest question on the podcast… it doesn’t matter but we d still end up in the bar…

Dec 29, 2022 • 32min
Enterprise Digital Podcast Episode 60 – The 2022 review, with Ian and Barclay, plus a poetic bot…
This week we review the podcasts that we’ve produced over the last year – a diverse and fascinating variety of topics, as well as a brilliant spectrum of guests. We begin with a ‘poem’ about the podcast, created by an AI bot – fascinating and impressive content, if not a poem… We differ a little on the current level of practicality around XLAs – surely an ongoing topic for 2023. We both have our own little rants.. Mostly we reflect on some of the fantastic guests and conversations that have contributed to the podcast over 2022. This will continue and further develop in 2023 - we look forward to that. Cheers and Happy New Year!

Dec 15, 2022 • 41min
Enterprise Podcast Episode 59 – with Duncan Watkins – EX/CX - Different approaches, different drivers, different results
Our guest is the debonair Duncan Watkins, from Forrester Consulting – Duncan is a well-known and respected member of the UK and global ITSM community. The discussion focuses on comparing current approaches to employee experience and customer/user experience. We discuss similarities and differences, with a focus on what organisations are trying to do – not just the hype. Duncan mentions a ‘spectrum of experience’ – a useful reflection. How do we avoid XLAs falling into the same traps as SLAs – maybe product management as a direction – certainly understanding different types of business… It’s a great discussion and a valuable debate on a highly current topic.

Dec 2, 2022 • 48min
Enterprise Digital Podcast Episode 58 – The Mapping and Tea one with Simon Wardley
An excellent, enlightening, and exhilarating episode – with our guest Simon Wardley, of Wardley Maps fame..! Simon defines and discusses the challenges that led him to mapping and how this can really help decision-making by providing context and changing relationships as well as the fixed points that are usually shown on graphs. We discuss doctrine tables, principles, and how most maps are not really maps. We also discuss the people side and warning flags about the ‘re-org’ culture that bedevils most organisations on a permanent basis – good advice is to sort out principles first. Our principles take us regularly to the bar and we also discover Simon’s preferred tipple for (dis) ‘orientation…’

Nov 8, 2022 • 38min
Enterprise Digital Podcast Episode 57 with Karen Brusch – the service design, swan and stress one…
Our guest this week is Karen Brusch, experience Service Designer in the financial Service industry, as well as a long standing itSMF contributor, currently chair of itSMF UK. With the annual itSMF UK conference coming up on 14thNovember, this is a timely discussion. We discuss the challenges of service design, how to create the ‘swan’ experience (smooth and seamless), plus what is needed under water to make it all happen. We also cover the impact of different approaches and how this is causing more stress to those people delivering ‘faster, better’ etc… Do we really understand the impact of what we are building and on those being tasked to deliver and run these services – plus ‘agile causes stress…’ Yes – (you’ll need to listen in). Let’s think about context and consequences, not just outcomes.. We also do a little conference preview and also mention our late friend and colleague Rebecca Beach, who recently passed away… A stiff drink is needed to toast her memory.

Oct 21, 2022 • 33min
Enterprise Digital Podcast Episode 56 – The People and culture (not HR) one with Lisa Thomson
Lisa runs a successful and growing HR consultancy business – providing the ‘HR’ department for many organisations, particularly in the tech industry. Many changes have taken place over recent years with employee experience roles becoming prevalent. We discuss culture, values, trust, and the implications of home-working surveillance tools, as well as the challenges of how to move from an entrepreneurial culture to a more structure and process-driven way (often a challenge…) business leaders are often not the best team leaders or managers…!! A great conversation around the intersection of people, tech, management and culture.

Oct 10, 2022 • 45min
Enterprise Digital Podcast episode 55 – the Leadership one with Sherry Bevan
Sherry is an experienced and prolific trainer and coach, for leadership, particularly for women in Tech. She has come from the IT and service desk world but now focuses on leadership coaching as well as managing change projects. Sherry brings a different and refreshing focus to our discussion with the perspective of how we are developing our leaders and leadership capabilities. The discussion is full of sage nuggets of advice around leadership qualities, the value of coaching, and how we can help to develop people to be more effective in new management roles. This is a fascinating discussion and also a new perspective on our ESM theme. And yes it ends up in the bar..