Ken returns to the podcast, now head of analyst relations at Freshworks, having moved from a major analyst firm to ‘the dark side’ - or the bright side, depending on your perspective! The discussion looks at how we view different roles and activities in our industry – particularly when seen from a different perspective. There are some great insights into analyst relations and the ethics and effort that goes into that, as well as the momentous definition of the ’perpetual confusion of IT managers’ – Classic!! All linked to the current beer/hops crisis. Listen on… (Ken’s voice get a little muffled at one point – he then changed his mike so it doesn’t last long).