Beyond The Prompt - How to use AI in your company

Blair Vermette, the creative mind behind Rabbit Hole, shares his transition from AI skeptic to a viral sensation with his Adidas spec ad, 'Floral.' He discusses reinventing storytelling by breaking traditional structures, emphasizing the art of curation alongside creation. Blair unveils his unique approach to balancing human instinct with AI capabilities, and how self-initiated projects can redefine careers. He also highlights the importance of innovative video strategies and the emotional depth that AI can bring to content creation.

Berlin-based artist Boris Eldagsen, known for his groundbreaking work with AI-generated images, discusses his controversial decision to refuse a prestigious photography award. He introduces 'promptography,' a term for AI-created art, and emphasizes the crucial differences between traditional photography and AI. Eldagsen argues that AI enhances, rather than replaces, artistic freedom, while surprise plays a vital role in creativity. He stresses the need for clear definitions in artistic competitions, urging the art world to adapt to new paradigms.

Dr. Joan Palmiter Bajorek, an entrepreneur and AI expert, shares insightful strategies for future-proofing careers in an AI-dominated world. She emphasizes optimizing online profiles for AI searches and the importance of networking—70% of jobs arise from personal connections. Joan stresses financial preparedness, advocating for an emergency fund to handle potential job fluctuations. While AI can enhance personal branding, she highlights that authenticity remains key for meaningful connections, balancing technology with genuine human expression.

Nicholas Thorne, Co-founder of Audos and former Wall Street expert, discusses the transformative power of AI in entrepreneurship. Thorne highlights how AI is reshaping career paths and emphasizes the ‘Donkey Corn’ model for sustainable business growth. He stresses the importance of relationship capital and introduces the 5P framework for identifying market opportunities. The conversation also touches on starting small with AI applications and the significance of authenticity in building customer trust, blending innovation with genuine connection.

Brad Anderson, President of the product group at Qualtrics, discusses the urgent need for organizations to embrace AI to stay relevant. He emphasizes the transformation from a 'know-it-all' to a 'learn-it-all' mindset as key to cultural shifts. The importance of daily AI engagement across teams is highlighted, along with creating safe spaces for experimentation like hackathons. Anderson explores how generative AI and synthetic data can revolutionize customer interactions, propelling companies to new heights.

Anvisha Pai, founder of Dover and former Dropbox employee, dives into the transformative power of AI in recruitment. She discusses how her team utilized GPT-3 for automating tasks like job descriptions and emails, embracing a fail-fast culture to drive innovation. Anvisha emphasizes the importance of empowering non-technical teams and iterating products based on real customer needs. She shares strategies for staying informed in a rapidly evolving field, highlighting the balance between human roles and AI-enhanced productivity.

Brice Callamel, Moderna’s Head of AI products and platforms, shares insights on fostering an AI-driven culture. He introduces the 'catalyst' approach for navigating organizational change and emphasizes the importance of AI champions in driving innovation. Brice argues for augmenting human capabilities over replacement and highlights why understanding the 'why' behind AI initiatives is crucial. He also discusses frameworks for managing AI challenges and the transformative potential of AI in corporate settings and healthcare.

Geoff Woods, author of "The AI Driven Leader" and founder of AI Leadership, shares insightful strategies for leveraging AI in decision-making. He emphasizes shifting from a mindset of ‘How can I do this?’ to ‘How can AI help me?’. The conversation highlights prioritizing high-impact challenges, creating daily AI habits, and treating AI as a thought partner rather than a replacement. Through real-world examples, Geoff illustrates how AI can facilitate strategic growth and enhance leadership effectiveness while keeping human judgment at the forefront.

Peter Hollens, an acapella musician with 10 million followers, shares his journey from choir to YouTube sensation, revealing how AI tools streamline his content production. He emphasizes the power of authentic storytelling to connect with audiences, despite AI's capabilities. Discussing ethical concerns, he highlights the importance of transparent AI practices for protecting creators. Peter also shares how AI-driven journaling fuels his creativity, showcasing its role in refining his strategies and igniting new ideas in the digital music landscape.

Noah Brier, founder of Brand AI and Alephic, shares his journey from SaaS founder to AI expert. He emphasizes the urgency of experimenting with AI today, as it can transform unstructured data into actionable insights. The discussion pivots to the decline of traditional SaaS and the rise of custom-built AI solutions tailored for organizations. Noah highlights how making tacit knowledge explicit can unlock potential and promotes a hands-on approach to integrating AI in the workplace, showcasing practical applications that drive innovation and efficiency.