Beyond The Prompt - How to use AI in your company

The AI Implementation Audit: What Section’s CEO Learned in 18 Months

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Jun 24, 2025
Greg Shove, CEO of Section and AI strategist, shares insights from his 18-month AI journey. He challenges the notion of traditional upskilling, emphasizing that AI proficiency is now a baseline requirement. Greg discusses the significant shift in business models towards outcome-based pricing and warns of the deeper disruptions ahead. He advocates for CEOs to retain their judgment when integrating AI and highlights the moral responsibilities of leadership in this evolving landscape. A thought-provoking dive into the new realities of work in the AI era!
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ADVICE

Encourage AI Use, Not Cheating

  • Shift your team's mindset to see AI as working smarter, not cheating.
  • Encourage and normalize AI use to overcome cultural taboos about cutting corners.
INSIGHT

AI as a Research Analyst

  • AI is now like a competent research analyst, not just a tireless intern.
  • Its growing capability means businesses should update their mental model of AI.
INSIGHT

Business Model Disruption Looms

  • Business model disruption from AI will be more dramatic than product disruption.
  • Incumbents will struggle to compete with AI-native companies that change pricing and value delivery.
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