

Beyond The Prompt - How to use AI in your company
Jeremy Utley & Henrik Werdelin
Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.
Episodes
Mentioned books

12 snips
Nov 27, 2025 • 45min
AI’s Next Frontier: World Models Explained by Christian Keller
Christian Keller, Product Lead at Meta's Superintelligence Lab and seasoned AI expert, dives into world models and their pivotal role in generative AI. He explains how AI benefits from video input, enhancing understanding of cause and effect that text misses. Christian shares insights on evolving workflows, encouraging listeners to ask, 'Could AI help with this?' He illustrates this with personal anecdotes, including how his wife creatively used generative tools for French exercises. The discussion also touches on tackling bias in models and reimagining organizational roles with AI.

6 snips
Nov 26, 2025 • 8min
Teaser: Inside Our Debrief of “AI’s Next Frontier with Christian Keller”
Christian Keller, a product lead at Meta Superintelligence Lab and seasoned angel investor, shares fascinating insights about the evolving landscape of AI. He discusses how the type of training data affects model fidelity, with video offering superior quality over text. The conversation highlights discovering new workflows through AI, leading to unexpected breakthroughs in everyday tasks. Keller encourages adopting AI as a teammate, fostering collaboration and innovation within teams as a transformative approach to work.

59 snips
Nov 11, 2025 • 54min
How Science Suggests You Change Your Organization - with Prosci’s Tim Creasey and Paul Gonzalez
Tim Creasey, Chief Innovation Officer at Prosci, and Paul Gonzalez, VP of Product at Prosci, share insights from decades of research on the human side of organizational change. They reveal why traditional tactics often fail in the face of rapid AI adoption and highlight the importance of hands-on leadership and peer-driven learning. Tim introduces 'exposure hours' as a metric for executive readiness, while both discuss the significance of culture over mandates. Their conversation is filled with practical strategies for successful AI integration in organizations.

10 snips
Oct 28, 2025 • 56min
You Can’t Vibe Code a 100-Ton Truck: Inside Applied Intuition’s Approach to Safety-Critical AI
In a fascinating discussion, Qasar Younis and Peter Ludwig, co-founders of Applied Intuition, dive into the complex world of safety-critical AI for vehicles and heavy machinery. They reveal why safety transforms AI development and the significant risks of failure. The conversation highlights the challenges of achieving true autonomy, the importance of incremental improvements, and how AI is redefining industries like mining. They also touch on their unique 'radical pragmatism' approach to innovation, ensuring safety while pushing boundaries.

42 snips
Oct 15, 2025 • 53min
How IBM Used AI to Cut 40% of HR Operating Costs and Reinvest in the Company
Mohamad Ali, Head of IBM Consulting and a pioneer in enterprise AI transformations, shares insights from IBM's groundbreaking internal project that generated $3.5 billion in savings. He discusses the importance of leadership and employee engagement, highlighting how company-wide hackathons fueled innovation. Mohamad also reveals the concept of 'Client Zero,' where IBM tested AI tools internally, and describes repurposing HR staff into consultants. The conversation explores measuring cost savings, the blending of human and digital labor, and new avenues for value creation.

102 snips
Oct 1, 2025 • 1h 6min
How Do You Strategize in the AI Era? - with Martin Reeves, Head of BCG’s Think Tank
Martin Reeves, Chairman of BCG's Henderson Institute and a strategic advisor, shares insights on navigating the complexities of AI in business. He emphasizes the dual roles of companies in optimizing current operations while innovating for the future. Reeves warns against over-reliance on AI for efficiency, which can lead to a lack of imagination. He discusses the importance of framing the right strategic questions and how serendipity and experimentation can drive organizational creativity. A compelling exploration of how leaders can leverage AI without losing their unique advantage!

117 snips
Sep 16, 2025 • 1h 5min
The AI Playbook Every Leader Needs: A Chat With Adam Brotman & Andy Sack
Adam Brotman and Andy Sack, co-founders of Forum3 and co-authors of AI First, dive into the transformative power of AI for leaders. They discuss AI as a leadership reset rather than just a tech wave, emphasizing its role as an 'Ironman suit' that augments human intelligence. The importance of redefining organizational structures, fostering AI literacy, and embracing rapid adaptation is highlighted. They also explore ethical considerations and the economic impact of AI on industries, urging leaders to cultivate a culture of experimentation to navigate this evolving landscape.

64 snips
Sep 2, 2025 • 50min
How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI
Nicholas Thorne, co-author of "Me, My Customer, and AI," joins Henrik Werdelin for a lively chat. They discuss how entrepreneurs can thrive in an AI-driven world by focusing on self-awareness and understanding customer needs. The duo introduces the Five Ps framework—powers, passions, possessions, positions, and potentials—which aids in identifying personal strengths and market fit. They emphasize the importance of recognizing real problems to solve and share insights on the creative journey of writing their book, showcasing the blend of AI and human storytelling.

163 snips
Aug 19, 2025 • 1h 3min
Inside Zapier’s Code Red: How CEO Wade Foster Hit Pause to Reinvent for AI
Wade Foster, co-founder and CEO of Zapier, shares insights from his journey of transforming his 14-year-old company amid the AI revolution. He reveals how declaring a 'code red' catalyzed cultural change and encouraged experimentation. Wade discusses the challenge of tech adoption versus cultural shifts and the benefits of parallel efforts in innovation. He highlights the impact of AI on productivity and well-being, and the future of agent-to-agent communication, emphasizing the importance of leadership in guiding teams through this evolving landscape.

44 snips
Aug 5, 2025 • 58min
Can AI Replace Me? Evan Ratliff on Letting an AI Clone Live His Life
Evan Ratliff, a journalist known for his work on crime and identity, shares his fascinating journey of creating an AI version of himself. He discusses the emotional turmoil faced by friends when they realized they were conversing with a synthetic persona. The conversation dives into the unsettling reality of AI in scams and the ethical implications of voice cloning. Ratliff reflects on the importance of maintaining genuine human connections and highlights the challenges of authenticity in an increasingly automated world.


