Beyond The Prompt - How to use AI in your company

How Entrepreneurs Can Compete in the Age of AI: Henrik Werdelin & Nicholas Thorne on Their New Book Me, My Customer and AI

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Sep 2, 2025
Nicholas Thorne, co-author of "Me, My Customer, and AI," joins Henrik Werdelin for a lively chat. They discuss how entrepreneurs can thrive in an AI-driven world by focusing on self-awareness and understanding customer needs. The duo introduces the Five Ps framework—powers, passions, possessions, positions, and potentials—which aids in identifying personal strengths and market fit. They emphasize the importance of recognizing real problems to solve and share insights on the creative journey of writing their book, showcasing the blend of AI and human storytelling.
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INSIGHT

AI Raises Human Questions First

  • AI forces human questions about purpose and wants rather than technical how-tos.
  • Defining what we want from AI starts with defining what we want as humans.
INSIGHT

Prioritize You, Then Customer, Then AI

  • The book focuses on self-understanding, then customer, then AI as the third piece.
  • AI is a partner that makes resourcefulness and entrepreneurship more accessible.
INSIGHT

Entrepreneurial Thinking Will Become Mainstream

  • More people will need entrepreneurial thinking because employment options shrink and AI changes labor markets.
  • The shift from 'who employs me' to 'who is my customer' becomes increasingly necessary.
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