Nicholas Thorne, co-author of "Me, My Customer, and AI," joins Henrik Werdelin for a lively chat. They discuss how entrepreneurs can thrive in an AI-driven world by focusing on self-awareness and understanding customer needs. The duo introduces the Five Ps framework—powers, passions, possessions, positions, and potentials—which aids in identifying personal strengths and market fit. They emphasize the importance of recognizing real problems to solve and share insights on the creative journey of writing their book, showcasing the blend of AI and human storytelling.
